What's the fun strategy in Pingyao?

Speaking of the name Pingyao, it is estimated that many people don't know this place, and to be honest, they have never heard of it, but this place is worth visiting. Pingyao is an ancient town with a low degree of commercialization. When you go, you can experience the feeling of a real ancient town. Let's take a look at Bian Xiao.

When I left Xi 'an, the first city I went to was Pingyao, which was my first trip in my life. Sometimes I am quiet, sometimes I am in a bad mood. There is no clear purpose, just want to take a walk, that's all. I think people must live like riddles, simple and complicated. In short, they must be themselves.

From the first step into Pingyao, I obviously felt that the pace of life here was completely different from Xi 'an, slow, not anxious, and even a little sudden experience. After staying in Xi 'an for a long time, I can't adapt to this deficit for a while, at least in my psychological experience.

The cultural atmosphere of the Han nationality in Shanxi is particularly obvious, and Pingyao ancient city retains a complete picture of Pingyao people's unique cultural, social, economic and religious development, which is very rare.

The cultural characteristics of the Han nationality in Pingyao are particularly obvious. As a brother and compatriot of ethnic minorities, I have a deep understanding of this. The first Pingyao person I contacted was a taxi driver, who spoke authentic Shanxi dialect. Words hovered in his throat and nasal cavity, and then floated out. Like a stream flowing in a spring, it was blocked by a boulder, turned around and found a passage to pass through, and then flowed down brightly.

In my opinion, if you want to know the local customs, taxi drivers are the best candidates. Through the communication with the driver, you can know the general situation of this place. And that driver, who has inherited the fine tradition of doing business from generation to generation, made a net profit 15 yuan from high-speed railway station to the ancient city. Fortunately, his appearance tells you how to get there. As a regional local culture, Shanxi merchant culture has exerted a subtle, profound and lasting influence on Pingyao people. The driver is a proof. In a few words, he told me the truth of Pingyao ancient city, which is true and which is false. In communication, from the perspective of a few people, drivers lack a belief, or they are single-minded and have no other thinking dimensions. I guess this should be a common phenomenon. Historically, Shanxi's mainstream culture is Confucianism, which has never collided with other thoughts, and there is no exchange and integration of foreign cultures, so it naturally presents oneness in thinking power and thinking dimension. To sum up in industry terms, workers and peasants are officials, and businessmen are officials. To put it more secular, it is fame and fortune.

My intuitive feeling is that Pingyao people are conservative and closed-minded, or their desire for self-satisfaction is obvious, and they don't care about what happens outside. They only have Pingyao in their hearts, but there is no world outside Pingyao, and their words are mixed with values of pragmatism and utilitarianism. Judging from the development trend of today's world, this is more realistic, but it also implies a crisis.

The consumption culture of Pingyao ancient city can be roughly divided into three categories. The first category is high-end consumption, such as pushing lacquerware. In Pingyao ancient city, there is a big Tang Dou Tuiguang electric appliance store. The appliances inside are exquisite and perfect. A peony hanging picture with a size of 50cm*60cm costs 20,000-30,000 yuan. The most expensive picture I saw in the middle period is a screen, which costs more than 500,000 yuan. I don't understand the significance of providing such high-end consumer goods in Pingyao, a county town with low consumption. Even for tourists, how many visitors to Pingyao can afford such high-end equipment! I made a rough count. There are few tourists in such a big appliance store, and most of them are just looking around.

The second kind of consumption is mainstream consumption, including two kinds of consumption. One is food consumption, and the other is tourist consumption of scenic spots. The mainstream food consumption in Pingyao ancient city is very interesting. If the predecessors lived in a small-scale peasant economy, then the ancient city of Pingyao is now a small-scale peasant commercial economy. The most common phenomenon of the ancient city food culture is that the store rents a small storefront, cooks and cooks in the store, and eats and drinks in the open air outside the store; A special and traditional situation is that the shopkeeper starts a business in front of his own house, sets up a kitchen counter in the aisle at the gate (actually, it is not big), sets up tables and chairs in a slightly empty place outside the gate, and eats on the spot. This kind of small business economic life is very interesting, each doing his own business and grabbing business. It is completely different from the Shanxi merchant culture of the ancestors. The origin of traditional Shanxi merchants can be traced back to the Tang and Song Dynasties. At that time, Pingyao's cities were said to be "early, middle and late". After the relaxation of the policy of restraining business in Song Dynasty, business developed rapidly, and developed into a business team or business gang with a certain scale and organizational structure in Ming and Qing Dynasties. However, Pingyao ancient city did not retain this advantage. In other words, the current food consumption in Pingyao ancient city is for its own benefit, lacking of structural mechanism and unified planning of win-win cooperation, failing to maximize profits and losing the traditional advantages of commercial competition in Pingyao ancient city. Different from food consumption, tourist consumption in scenic spots is based on the management standards of the tourism industry, and all scenic spots are included in the tourism management category, one is unified management, and the other is profit growth. The problem of Pingyao ancient city tourism is that the available tourism resources are limited, and the historical resources of Shanxi merchant culture have not been fully tapped, which is its fatal weakness. From the perspective of modern tourism development, Pingyao ancient city tourism is still a kind of traditional tourism, and its mode is: ticket-sightseeing-hiking. There is no macroscopic unified tourism theme, and there is a lack of visual and psychological dual experience, which fails to bring profound experience to tourists. In other words, this is a fast-food tourism consumption and marketing model. Although there is a film "Look at Pingyao again" to supplement the simplicity of Pingyao ancient city tourism and deliberately show the depth of history in place, film and television are completely different from reality, the flaunting of culture and the operation of reality, as well as the exploration of historical visual connotation and current tourism experience. Therefore, the mainstream consumption of Pingyao ancient city is still mass low-end consumption, lacking a modern perspective, which leads to the failure to explore historical resources. The marketing model of Pingyao ancient city is nothing more than the transformation from small-scale peasant economy to small-scale commercial economy. Personal interests are higher than collective interests, and Shanxi merchant culture can only exist in history, lacking organizational structure and "going out" business ideas, and lacking overall planning and systematic exploration, which embodies a kind of disorder and confusion.

A more grand perspective is that in the marketing mode, the rise and fall of Shanxi merchants can be combined with the times by combining the history of Ming and Qing Dynasties, especially in the late Qing Dynasty, and the fate of the country can be closely combined with the preservation of Shanxi merchants from the perspective of the country. This combination should be realized not only in film and television works, but also in the development of tourism. After all, the footprints of Shanxi merchants in history are not limited to Jin, nor to themselves, but jump in the changes of national times. Generally speaking, the orientation and pattern of mainstream consumption in Pingyao ancient city is far from enough.

The third kind of consumption, such as bookstores, cafes, bars, etc., is indispensable for enjoyment consumption. Time Bookstore, Bar in Different Places, and Hoh Xil are all typical representatives, and these small consumer shops all appear in an individual, independent and decentralized way, and the amorous feelings street appears in a collective way. She also has a fantastic name, "Yunlou" (as it should be called). There are several bars in that street with the same slogan and theme: ambiguity. This is very much in line with the appetite of young people now, including me.

The two shops I went to were Time Bookstore and Lv You Restaurant. Time Bookstore is in the west gate. The shop is not big, there is a compartment. The master is in his early thirties, and I can see that he is a scholar, wearing a pair of scholar glasses, and there are books all over the room, and he talks brightly. He has a daughter of 10 years old. She said her name was Du Yu He. I asked her whether she liked reading or playing with her. The little girl hesitated, thought for a moment before answering: both.

I really didn't want to leave the bookstore on that quiet afternoon. Although it is noisy outside, the shop is quiet. The sun shone from the top of the city wall and into the room. Time is quiet. Leaning by the window, turning over a book and having a cup of coffee is a great enjoyment.

I can't remember the exact street and location of Lv You Restaurant, and I have never recorded it. Two gay friends in Lv You restaurant ordered a steamed bun, a roast mutton and two bowls of wine, and sat quietly. The decoration of that shop is extremely elegant, but it is also secular. It is difficult to pursue high-end and people-friendly. The store is well decorated and has a feeling of old times. Many passengers left their tickets there, which looked romantic and romantic, so I did. It is unique in combining enjoyment consumption with food consumption, which is different from other stores.

This kind of consumption is not much in Pingyao ancient city, but it is enough. The only regret is that I can't go to that Hoh Xil to see the sea, but I can't go in. It is not a pity. Next time you go, you may really be in Hoh Xil. Anything is possible, isn't it?

About the journey, I don't want to talk about it. At most, say once in a while: Oh, I have been there. As for the reason, I don't want to say. Maybe one day I will tell you in my dream.

The architecture of Pingyao ancient city retains the traditional style and is crowded together. Each family has its own territory, and their respective territories are closely linked. Some people's appearances are very shabby. It is estimated that the tourism bureau has done a special job to protect the ancient city in order to ensure the overall style of the ancient city. The courtyard of the ancient city is not big and the doorway is very narrow. It is already very big for three people to walk side by side, and it is not big to enter the hospital. The house is small and compact, and everyone lives a quiet life. The dilapidated environment and bustling streets don't seem to bother them. I have always wondered, how did their living income come from? Farming or small business? I don't think there are any fields around here, and some people don't engage in small businesses. I have never understood this point.

What moves me about these courtyards is that they still vaguely retain the living conditions of some traditional societies. For example, "people are divided inside and outside, the front yard is quiet, and women and children in the backyard" retain virtue and privacy, and each yard has one or two jujube trees. Slightly different, the front yard has become a business seat.

Climbing the city wall has another feeling. It was raining lightly that day, and the weather was gray. I stood at the head of the city, feeling a little happy. Those markets with blue bricks and green tiles also show another kind of thinness and loneliness in gray. After all, it is an ancient city, and no matter how noisy modern people are, they can't change the age engraved in their bones, which I deeply feel. Those blue bricks and green tiles always give me a calm feeling. Although many walls are naturally weathered and corroded after repair, they still maintain their posture before they get old. Take a closer look at some photos. Really old, quite old. However, the old body still has to accept the abuse of ignorant young people, groan heavily and languish in the tired body. If you have a heart, you will hear the sound of bones rotting.

When I left the ancient city and returned to Xi 'an, my mind was still full of blue bricks and green tiles. As a lame bird, this is the first place I lived before I died. I stood on the top of the city. I see one or two jujube trees hidden in every yard, and every yard is full of virtue and privacy.