Traditional Culture Encyclopedia - Travel guide - What are the standards for the logo design of tourist attractions?

What are the standards for the logo design of tourist attractions?

What are the standards for the logo design of tourist attractions? The design standard must first meet the specifications of the scenic spot, and secondly meet the brand positioning. Tourism logo refers to the visual, auditory, tactile and other sensory factors specified in the setting of the logo system of tourist attractions in the scenic environment, which is used to convey the cultural connotation of scenic spots. The key point of logo design is to convey the culture, management system, production scale, management characteristics and environment of the scenic spot. The focus of tourism logo design is to take graphics, words and colors as design elements. The logo selection of tourism companies is designed according to the overall tourist population and consumption level of tourist areas. Tourism signs mainly refer to the names or signs of tourism enterprises, which are closely related to the geographical location of tourist attractions and tourism resources. It mainly includes geographical distribution, names of scenic spots and scenic spots. The mark of an excellent person should be simple and clear.