The background of global tourism

At a certain stage of economic and social development, tourism consumption has become a normal way of life, and tourism demand has changed.

1, economic and social development has reached a certain stage: global tourism is an inevitable product of China's economic and social development to a certain stage. With the rapid economic growth, the promotion of urbanization and the improvement of people's living standards, tourism demand has been greatly released and increased.

2. Tourism consumption has become a normal way of life: with the increase of disposable time and disposable income, the enhancement of mobility and the development of information technology, tourism has undoubtedly become a normal way of life, from non-necessity to necessity in social life. People pay more and more attention to leisure, entertainment and experience, and tourism has become an important way to meet these needs.

3. Changes in tourism demand: China's tourism demand is more powerful, with more dispersed forms, more diverse types, higher quality and faster changes, which requires new tourism development concepts and models to meet. Traditional scenic spot tourism can no longer meet people's diverse needs, and global tourism puts forward broader tourism space and richer tourism resources to meet people's pursuit of personalized, diversified and in-depth tourism experience.