The development history of Zhejiang TV Station

On October 1, 1960, Zhejiang TV Station started broadcasting. In 1993, Zhejiang Television Station 2 started broadcasting - call sign: "Qianjiang Television Station". On January 1, 1994, Zhejiang TV Station launched a new station logo. Zhejiang Cable TV started broadcasting in 1995. In 1996, Zhejiang Cable TV 2 - Zhejiang Cable Economic Channel started broadcasting; Zhejiang Cable TV 1 changed its call sign to: Zhejiang Cable Entertainment Channel. Zhejiang TV launched a travel version and applied for travel TV, but was rejected. In 1997, Zhejiang TV Channel 28 - Zhejiang Educational TV Station was launched. In 1999, Zhejiang Cable Public Channel was launched. Zhejiang Cable Entertainment Channel changed its call sign to: Zhejiang Cable Entertainment Channel; Zhejiang Cable Economic Channel changed its call sign to: Zhejiang Cable Economic Channel. In October 2000, Zhejiang TV took the lead among domestic provincial TV stations to implement the three-channel merger reform. The three provincial-level TV broadcasting institutions that were originally separate and independent from each other - Zhejiang TV Station, Zhejiang Cable TV Station, and Zhejiang Education TV Station - were fully integrated. After the merger, the six TV broadcast channels that were originally managed by wireless and cable stations were implemented to implement structural reform, channel integration, and optimized configuration. New Zhejiang TV Station is the first TV station in mainland China to cover both wireless and wired transmission methods. On January 1, 2001, Zhejiang TV launched six new channels with a unified name and a unified logo (unified as Zhejiang TV’s blue Z logo). Except for the Zhejiang TV News Comprehensive Channel, the other five channels are The channel name is added under the blue logo), distinctive features, a new overall image and program structure were unveiled to the public, taking a landmark step in China's provincial TV reform. Zhejiang TV Station changed its call sign to: Zhejiang TV Station News Comprehensive Channel (when actually broadcasting, the call sign was still: China Zhejiang TV Station); Qianjiang TV Station changed its call sign to: Zhejiang TV Station Qianjiang Metropolis Channel; Zhejiang Cable Economic Channel changed its call sign to: Zhejiang TV Station Economic Life Channel; Zhejiang Educational Television changed its call sign to: Zhejiang Television Educational Science and Technology Channel; Zhejiang Cable Entertainment Channel changed its call sign to: Zhejiang Television Film and Television Culture Channel; Zhejiang Cable Public *** Channel changed its call sign to: Zhejiang Television Sports and Health Channel. On January 1, 2002, Zhejiang TV Station News Channel officially changed its call sign to: Zhejiang TV Station News Channel, and the text under the logos of the other five channels was replaced with Arabic numerals representing the serial numbers of each channel:

Qian The Jiangdu City channel is ZTV-2;

The economic and life channel is ZTV-3;

The education and technology channel is ZTV-4;

The film and television culture channel is ZTV -5;

The sports and health channel is ZTV-6. On January 1, 2003, the Zhejiang TV Station News Channel changed its call sign to Zhejiang Satellite TV; the Zhejiang Public Television Station channel was launched with the serial number ZTV7. On June 1, 2004, Zhejiang TV Station’s digital TV study abroad world and digital era channels were launched. On December 18, Zhejiang TV Station's children's channel was launched, serial number ZTV8. This is the country's first children's channel with full three-dimensional animation packaging. The mascots are Xiaozhigui, Thunderbolt Rabbit and Xiaolong. And launched the cartoon "Fairy Tale Zoo" based on them. On September 5, 2006, all nine major channels of Zhejiang TV were revised:

ZTV-1 Zhejiang TV continued to use the blue logo without any markings (now it has four white words "Zhejiang Satellite TV" written on the right ; Continue to mark ZTV-3 below (now with four white words "Economic Life" written on the right);

ZTV-4 Education Technology Channel changed its channel logo to an orange "Z" with 4 stars;

ZTV-5 Film and Television Culture Channel changed the color of the station logo to rose red, continue to mark ZTV-5 below, and changed the call sign to Zhejiang Television Film and Television Entertainment Channel (now there are four white words "Zhejiang Film and Television Entertainment" written on the right);

ZTV-6 sports and health channel changed the color of the station logo to green, continue to mark ZTV-6 below, and changed the call sign to Zhejiang TV People's Livelihood Leisure Channel, which is the first people's livelihood channel in the country;

ZTV- 7 The public *** channel changed the station logo to golden yellow, and will continue to be labeled ZTV-7 below;

ZTV-8 The children's channel changed the station logo to golden yellow, with the Z red, green and blue station logo (remove the blue background , changed to the red, yellow and blue logo of Zhejiang TV's children's program "Zhejiang Children's TV");

Zhejiang TV's Study Abroad World Channel joined the Zhejiang TV series, with the serial number ZTV-9 and continued to use the Blue Earth Z logo. In 2007, the Zhejiang TV International Channel was launched with the serial number ZTV-10. The station logo is: blue Z logo, subscript: Zhejiang International. Some programs of Zhejiang TV Public *** Channel and ZTV4 Zhejiang TV Education Science and Technology Channel were merged, and the call sign was changed to Zhejiang TV Public *** New Rural Channel. In 2008, the Qianjiang Metropolis Channel of Zhejiang TV Station released the slogan: Tide Qianjiang Channel. And the station logo was changed to a blue Z logo on a white background. In August, Zhejiang Satellite TV was planning a revision and proposed a post-Olympic era. Watch Zhejiang Satellite TV.

On August 26, Zhejiang Satellite TV unveiled its new concept, with the call sign: Zhejiang Satellite TV China Blue. In 2010, the Haoyigou Home Shopping Company, jointly invested by Zhejiang TV and Jiangsu TV (now independently produced by Zhejiang TV), used the ZTV3 and ZTV8's free time broadcast of the Haoyigou Home Shopping Column to become Zhejiang TV with permission from the State Administration of Radio, Film and Television. The 11th program, call sign: Zhejiang TV Haoyigou Channel. Qianjiang Metropolis Channel has been revamped, changing the station logo to a pentagonal "Z" transparent station logo, with the word "Qianjiang" added to the right, and the slogan: Tide Qianjiang Channel. ZTV-9 Study Abroad World and Digital Age Channel join ZTV-4’s New Youth Media. ZTV-6 Minsheng Leisure Channel was renamed as Channel 6, and the station logo was changed to a green background "6" logo, which alternates with the original green "Z" logo during broadcast (now the first five words of the slogan "Everyday Channel 6" are reused ). On January 1, 2011, ZTV-4 changed the slogan "Educational Technology Channel Created by New Youth" to "Educational Technology Channel Created by New Youth".

Zhejiang TV Digital Times Channel has been added to the channel sequence, with the serial number ZTV-12, and continues to use the blue water drop digital "Z" logo. On January 15, 2014, eight terrestrial cable TV channels under Zhejiang TV Station began simultaneous broadcasting of high and standard definition (only broadcast on Zhejiang Wasu Digital TV). In 2015, Zhejiang TV Children’s Channel celebrated its tenth anniversary.

On March 18, 2016, Zhejiang TV Station’s Public *** New Rural Channel was changed to Public *** News Channel. The station logo is blue Z (the same as Zhejiang Satellite TV), and the station logo is subtitled Public *** News