What impact does holistic tourism have on characteristic towns?

The proposal of the concept of all-for-one tourism provides a new perspective for the study of tourist towns and promotes the transformation and upgrading of characteristic towns. However, while all-region tourism brings "advantages" to characteristic towns, it also has "disadvantages". So, how do we view the impact of comprehensive tourism on characteristic towns?

First of all, we affirm the new opportunities and new concepts that comprehensive tourism brings to characteristic towns:

1. In the context of all-for-one tourism, characteristic towns will become increasingly popular in the development of the tourism market

In order to accelerate the promotion of urban tourism planning assumptions, a number of characteristic towns based on tourism have emerged. , such as the Gubei Water Town at the foot of the Sima Great Wall has become an example of global tourism.

2. Bringing unlimited business opportunities in the ever-changing landscape of "tourism+"

"Tourism+" refers to the addition of tourism and other industries, resulting in new business formats, such as " "Tourism + Agriculture", a number of agricultural tourism and leisure tourism have emerged. At the same time, tourism can also be combined with industry and service industries. The wireless business opportunities brought by this are worthy of our reference when building characteristic towns.

3. All-region tourism promotes the improvement of the hard environment for regional development

All-region tourism is an important opportunity to improve regional infrastructure construction. Characteristic towns can share positive externalities. In some aspects, "Get something without investing", the cost of development may therefore be reduced.

4. Global tourism can enhance regional brands

Characteristic towns can use two brands, one is the regional (global) brand, and the other is its own (characteristic) brand. For example, a characteristic town may receive higher attention because it is located in the Yellow River Premium Landscape Belt.

However, there are also uncertainties in the promotion of all-for-one tourism, which have brought new challenges to characteristic towns:

“All-for-one tourism has stimulated tourism-oriented Characteristic town planning, but at the same time the risks of excess are also accumulating, so there is a danger within the opportunity.” Further improvements in the overall tourism environment will result in tourist-oriented towns built according to original concepts and standards becoming relatively outdated. Especially after the traffic conditions improve, the siphon phenomenon of big cities towards characteristic small towns becomes more obvious. Although "tourism + industry" has become a development choice, it is prone to the dilemma of "weak and weak alliance". Tourism is not professional, the industry is not strong, and the path for adding the two is not clear, and it falls into trouble.

Source: Qianzhan Industry Research Institute