What do you think are the reasons restricting the development of tourism e-commerce in my country? What good advice can you give?

To the travel industry, travel e-commerce and travel websites are no longer unfamiliar things, and today’s travel websites are not as aggressive as they were in the past to replace all travel agencies. As time goes by, the problems and difficulties faced by tourism websites have become increasingly apparent.

What exactly is hindering the development of China’s tourism e-commerce? I personally think there are the following five obstacles:

1. Consumer shopping habits

For most people, the traditional way of shopping has become a habit ingrained in their minds, and people are completely accustomed to face-to-face bargaining. This is a shopping method where you select the goods in front of the actual objects and pay for them with one hand. The inertia of human thinking and behavior makes it impossible for people to adapt to the completely changed e-commerce model in the face of virtual travel products using virtual electronic currency and electronic tickets in a short period of time. According to surveys, the vast majority of people only browse online. Still buy it the old, traditional way. Real tourism e-commerce has not yet appeared in China.

2. Inadequate electronic payment methods

Online banking is the core business activity of e-commerce. Without the effective and safe online payment system provided by online banking, e-commerce will be difficult to achieve smoothly. development. my country's online electronic payment methods are not very complete, and the national inter-bank networking mechanism of commercial banks has not yet been established. Most consumers do not yet have the concept of using credit cards, and electronic payment has not yet been discussed. In this way, it is difficult to ensure the integrity of the e-commerce process.

3. my country’s tourism websites have few projects, lack of information, and low number of visits, so they cannot produce benefits.

(1) Most tourism websites lack information and are out of touch with the traditional tourism industry. Tourism information is not updated in a timely manner and cannot be closely integrated with the market. At present, many websites only have the name of tourism information but cannot provide it. Adequate tourist information.

(2) There are few online travel services. At present, most domestic travel websites provide services to individual travelers mostly for booking tickets and room reservations, but rarely involve the design of travel routes, self-guided travel arrangements, etc. It cannot meet consumers’ needs for “personalized travel”.

4. The network infrastructure needs to be improved

Our country is a developing country, the network economy has just started, the network infrastructure is not yet perfect, and the data transmission capacity is still far from the expected level. A big gap. Wanluo's data processing capabilities are still very limited. The speed of network data flow is very slow. When browsing large pictures, the computer's playback speed is unbearable. We all know that the exquisite pictures produced by travel agencies, hotels, and tourist souvenir companies are often the focus. Without the exquisite pictures, the web pages have no features at all, let alone attracting tourists. Moreover, if a netizen fails to log in to a website for the first time, or is not satisfied, she will most likely not log in a second time. This will virtually lose many potential customers. . It can be seen that backward cyber-physical facilities seriously hinder the development of e-commerce in my country's tourism industry.

5. The number of Internet companies and individuals is limited

According to statistics, there are more than 200 million Internet users around the world, and there are only about 16 million Internet users in my country. The foundation of the Internet lies in the full sharing of resources, and the most shared The more people, the better, and the network economy will develop faster. Due to our country's backward network infrastructure, slow speed, and high Internet access fees, people's enthusiasm for accessing the Internet has been greatly affected. Economic issues are the root of everything. Due to the high cost of Internet access, companies and individuals are unwilling to go online. It is like a store with few items and few customers. How can it stay in business? Currently, only a small proportion of tourism companies are engaged in e-commerce. According to China Tourism News: “There are more than 400 travel agencies in Shanghai, of which only 34 travel agencies have their own websites or web pages, accounting for 8.5% of all travel agencies. ". Small scale is a major reason restricting the development of tourism e-commerce in my country.