China element in new york Times Square

Since 20 1 1, 12, 3 1, the China-US Friendship Association has held the opening ceremony of the New Year countdown celebration in new york Times Square for three consecutive years, incorporating China elements, and specially invited representatives from Beijing, China National Tourism Administration and Shandong Province. As well as Ambassador Sun Guoxiang of the Consulate General of China in new york, Cas Holloway, the first deputy mayor of new york, and other guests participated in the event, integrating China elements into this centennial Chinese New Year carnival. The opening ceremony of the New Year countdown held in Times Square for three consecutive years not only showed the rich tourism resources of Beijing, Shandong and China to the world audience, but also showed the charming charm of China traditional culture on the most popular celebration stage in the world.

20 12 opening ceremony of countdown celebration in Times Square

On the evening of 2011February 3 10, the US-China Friendship Association joined hands with the Beijing Tourism Development Committee and the new york Times Square New Year Celebration Committee to hold the opening ceremony of the New Year countdown celebration in new york Times Square. This is also the first time since 1904 was launched, that the countdown celebration of the crystal ball in Times Square has incorporated the elements of China, and started in a form with strong traditional cultural characteristics of China-a ceremony symbolizing auspicious lion awakening and finishing touch. At the opening ceremony, Li Li, the host and executive vice president of the US-China Friendship Association, and Wang Yue, deputy director of the Beijing Tourism Development Committee, expressed their wishes and greetings from Beijing. The voice of blessing resounded throughout the square at the moment when the crystal ball rose that night.

20 13 opening ceremony of countdown celebration in Times Square

2012121231,the American-Chinese Friendship Association once again joined hands with the new york Times Square Celebration Committee, and with the participation and support of China National Tourism Administration, * * * jointly held the opening ceremony of the crystal ball countdown celebration on New Year's Eve in new york Times Square. The blessing from China was "unprecedented visit to China", and "peace" became one of the themes of the New Year celebrations in new york Times Square that night. Zhang Jinping, President of the US-China Friendship Association; Ambassador Sun Guoxiang, Vice Mayor of holloway, new york, USA; Director Xue Yaping, representative of China National Tourism Administration; Tompkin, representative of the New Year Celebration Committee of Times Square; and Mr. Li Guosheng, an outstanding Chinese entrepreneur in Zhejiang, unveiled the celebration.

20 14 opening ceremony of countdown celebration in Times Square

On the evening of 20 13, 12 and 3 1 3, the American-Chinese Friendship Association joined hands with Shandong Provincial Tourism Bureau to show the charm of Qilu in Shandong to the audience all over the world at the opening ceremony of the 20 14 New Year countdown celebration in Times Square. On New Year's Eve, the magnificent scenery of Qilu in Shandong and the Confucian idea of "harmony but difference" spread to the world through the celebration stage of Times Square. One of the organizers, President of the US-China Friendship Association, invited ambassadors, US Congressman, new york Mayor's representative Berts, Shandong Provincial Tourism Bureau's representative Wang, and New York Times Square's New Year Countdown Celebration Committee's representative tompkins attended the celebration that night. The opening ceremony was co-chaired by Li Li, executive vice president of the US-China Friendship Association, and Alison Hagendorf, the famous host of new york Times Square Celebration Committee. 2065438+01On the afternoon of July 26th, Xinhua News Agency rented a billboard in Times Square, new york, USA, and will officially release the advertisement next week. This huge LED billboard is located in a building in the north of Times Square in new york. This billboard has been rented by HSBC for the past ten years. Above the billboard is Prudential, and below are advertisements of Samsung, Coca-Cola and Hyundai.

It is understood that Brian Turner, president of Sherwood Outdoor, the operator of the billboard, said that Xinhua signed a long-term lease contract of "more than six years".

The China Municipal Government has also adopted six large screens in Times Square in new york to promote the national image. The film "China National Image Film-People" produced by China the State Council Press Office was broadcast on the large electronic display screen of Times Square in new york, USA on 17. In the film, outstanding representatives from various fields of China and ordinary people appeared one by one, which made the American audience know a more intuitive and three-dimensional new image of China.

Previously, a China brand had rented billboards in new york Times Square. For example, in the mid-1990s, China Sanjiu Pharmaceutical once erected a painting on the building on Seventh Avenue in new york. Tell me. In addition, the lucky money also landed in new york Times Square on 20 14, spreading the voice of Internet finance in China to the world. 20 11August1Sunday at 5: 53 am, new york ushered in a new sunrise, and a large LCD "China screen" in Times Square immediately lit up. Since new york Times Square "China Screen" was launched in August, 2012000, images of Guilin, Zhangjiajie, Jinggangshan, Qingdao, Lijiang, Beijing, Shanghai, Jiangsu and Fujian have appeared on it.

This large advertising screen rented by Xinhua Gallery (Beijing) Cultural Communication Co., Ltd., a wholly-owned subsidiary of Xinhua News Agency, is located in Building 2 of Times Square. It is the first large outdoor LCD screen rented by China Company in Times Square, new york, which is known as the "crossroads of the world".

This screen is about 19 m high and 12 m wide, which is located directly above the advertising screens of Samsung galaxy, Coca-Cola and Hyundai Group. The five characters "Xinhua News Agency" at the top of the screen are particularly eye-catching, and the words "Xinhua Film Gallery" are printed on both sides of the screen. The advertising screen shows the promotional videos of Shanghai and Chengdu image films such as Xinhua News Agency and its subordinate Xinhuanet (CEC), Xinhua 08 Financial Information Service Platform (CFC), China Xinhua News Television Network (CNC) and China International Cultural Imaging Company (CIC), and the colorful screen attracts pedestrians to stop and watch.

Deng Li, a China tourist visiting new york from Beijing, looked up at the big screen and said with emotion, "I didn't expect to witness this historic moment today. I feel kind and proud to see such a "China screen" in Times Square, with brand logos such as Coca-Cola Company of the United States, Hyundai Motor Company of Korea and Toshiba Company of Japan erected. New york Times Square has also had the voice of our China since then. "

Shao Xiaomei, president of China Youth Friendly Cultural Exchange Association, told Xinhua: "We overseas Chinese are really proud of our motherland. This advertising screen in Times Square has opened a window for the ancient Chinese nation to communicate with the world. It expresses the good wishes of the people of China to learn and communicate with the people of the world and work together to create a harmonious world. "

Dong Xiaojun, Acting Consul General of China Consulate in new york, also specially came to the scene to watch the trial operation of the big screen. He said: "Today's bright screen is very meaningful. This "China Screen" has opened a new window for the American people and the people of the world to understand China. This screen shows all aspects of China and has played a great role in promoting people around the world to understand China. I hope that' China Screen' will bring more positive impacts in the future. " Chengdu

Du Fu Caotang, Sansheng Flower Country, Chengdu Old Teahouse, Chunxi Road ... On the morning of August/Kloc-0, US Eastern Time, a promotional film of Chengdu city image with the theme of "Typical China, Home of Pandas" landed on the electronic screen of Times Square in new york, USA, explaining to the world the image of China city with perfect integration of cultural heritage and fashion atmosphere.

From 20 1 1 to 1, this propaganda film of Chengdu city image has been broadcast in mainstream western media such as CNN and BBC. This time, through this "China Screen" with an area of nearly 240 square meters, Chengdu showed its image and confidence to the world.

Wudang Mountain Image Film Launched

Hubei Wudang Mountain Film Exhibition 1 1 started at Times Square in new york, USA, which is known as the "crossroads of the world". This is the latest measure to further expand the North American market, promote Wudang culture, and show the charm of China as a world cultural heritage, a national 5A scenic spot, a holy place of Taoism and a hometown of martial arts in China.

According to the introduction of the Tourism Bureau of Hubei Wudang Mountain Tourism Special Economic Zone, the Wudang Mountain image film will be scrolled all day on the outdoor big screen of Times Square in new york. This large screen with a front height of19.5m and a width of12.2m is the second one on the south side of Building 2 of Times Square in new york. It has been rented by Xinhua Shadow Gallery (Beijing) Cultural Communication Co., Ltd., a wholly-owned subsidiary of Xinhua News Agency, for a long time, so it is called "China Screen".

In the Wudang Mountain 15 second video, the sunrise, the sea of clouds, the highest peak of Wudang Mountain and its Taoist architecture constitute a "natural Xuanwu" spectacle. Friends from all over the world practice Tai Ji Chuan and row boats in Taiji Lake, and the panoramic view of Wudang Mountain's "seventy-two peaks facing the main peak" fully shows the natural scenery and humanistic characteristics of Wudang Mountain.

Ningbo

On July 20 1313, Ningbo appeared in new york Times Square, which is known as the "crossroads of the world". The creation principle of the picture is that culture is directed at people's hearts. With Tangyuan, the most famous local snacks in Ningbo, which means "homesickness and reunion" as the main line, the picture looks for China's unique round elements, such as stone mortar, full moon cave, rattle, umbrella and lantern. And connect Ningbo's folk customs, humanities and architecture into one, and convey the taste imagination brought by Ningbo Tangyuan to the audience through the picture. Interpret the "harmonious spirit" of harmonious coexistence between people with life taste; Introduce it to the whole world with the flavor of culture-Ningbo is a special "city with flavor". In the smooth and atmospheric picture, it embodies the characteristics of China and the elements of Ningbo, which fits the aesthetic taste of Chinese and western audiences.

jiujiang

On August 1 day, 2065438, in Times Square, new york, USA, a short video of the image of Jiujiang was shown on the eye-catching "China Screen". Here, Jiujiang shows the world its open and beautiful city image.

Jiujiang's urban publicity short film, with green as the main tone and the theme of perfect integration of economic development and environmental protection, presents the world with magnificent pictures such as the bustling Jiujiang Yangtze River port, beautiful Lushan scenery, beautiful Poyang Lake ecological environment, Jiangxi Qiandao Lake Lushan West Sea scenery, and Tolin Temple Buddha, the birthplace of Pure Land Sect. The large-size Chinese and English subtitles of "China Jiujiang" run through the short film.

Henan Province

The video shows that there are many symbolic elements of Henan in the promotional film on the big screen: there are representative cultural symbols of the Central Plains such as Shaolin Temple, Longmen Grottoes and emblem, as well as signs of the modern development era of central cities such as corn and airport. 2015 February 12, Times Square, new york, USA, on a large outdoor display screen, the joyful lens of the Spring Festival Gala of China CCTV attracted the attention of people coming and going, and also let the local people and tourists from all over the world touch the cultural atmosphere of the oncoming traditional festivals in China.

The "Spring Festival Evening" promo, which debuted in Times Square, is divided into two parts, each of which lasts for 3 minutes and is broadcast around the Spring Festival in the Year of the Sheep. The first half will be broadcast on February 12, which is a review of the classic programs of the Spring Festival Evening in previous years. After 19, the lower part will be broadcast, with the content of 20 15 Spring Festival Gala highlights. The promo broadcast on June 5438+02 not only shows the unique charm of traditional festival culture in China, but also shows the reality of the rapid economic development and people's pursuit of happiness and harmony in contemporary China.