Hanor shine shoes price

Give you a report about Hanor's price chaos:

? Washing a pair of shoes will make a difference. The prices of professional shoe shine shops in 50 yuan are a bit chaotic.

The temperature plummeted, and many citizens took out their winter shoes to clean and prepare to wear them. As everyone knows, the price of cleaning and washing in the same brand shoe-shine shop and the same pair of shoes is actually different from that in 50 yuan. Recently, the reporter found in Hanor, a well-known shoeshine shop in Beijing, that the price of washing shoes varies greatly.

? 1. The price of washing shoes is the worst in 50 yuan.

"Just across the street, but the price difference is 20 yuan." Ms. Li, who lives in Huayuan Road, Haidian District, said that she never expected that there would be such a big difference in pricing between the two Hanor shoe shine shops at home. Ms. Li told reporters that two days ago, she was going to Hanor Garden Road Store to clean her winter boots, and the price was 60 yuan. Ms. Li, who kept an eye on it, then went to the small Kansai Back Street across the street to inquire about the inquiry. The same pair of shoes only needed 40 yuan. The two stores are more than 600 meters apart.

It is understood that this situation like Ms. Li is not uncommon. Hanor Wenhuiyuan Store and Jiaotong University Store are 700 meters apart, and the price difference for cleaning the same pair of sneakers is 10 yuan, while Hanor Mansion Changjie Store and Chongwenmen Store are 800 meters apart, so the price difference for cleaning the same pair of shoes reaches 20 yuan.

The reporter learned that the clean price of UGG snow boots changed the most among stores, with the highest price difference reaching 50 yuan.

2.？ Franchise stores are scattered.

What is the cost of the business at such an outrageous price? When the reporter got a basic quotation from Huang Han to the franchisees, he found that the profit of cleaning a pair of shoes in each Huang Han store was as high as ten to dozens of yuan. Look at the most basic business, the general price of shoeshine is 10 yuan, and the membership price is 5 yuan, but the cost is only 23 cents.

According to statistics, there are currently about 200 Hanor franchise stores in Beijing, with an average annual profit of 200,000-300,000, with a maximum of 500,000 yuan. Low cost and high profit have become the main reasons why Hanor can have thousands of franchise stores nationwide in a short period of time.

Li, the head of Hanor's Beijing franchise, told reporters that there are two main modes of Hanor's franchise stores, ordinary stores and high-end stores. Ordinary stores are responsible for the scrubbing of general footwear and the maintenance of leather goods, while high-end stores can do the cleaning and maintenance of luxury goods. The joining fees of the two are 50,000 yuan and 654.38+10,000 yuan respectively.

In fact, to run an Hanor, the main money is spent on franchise fees and rent, as well as water, electricity and labor costs, and other costs are negligible. According to reports, since August 2008, Hanor has gradually cancelled direct stores, and most of them are franchise stores. The owner of an Hanor shoeshine shop told the reporter that Hanor head office did not set a uniform price for each store, but only provided raw materials and a guide price, which caused the phenomenon that the franchise stores were fragmented. In addition, Li also gave an example. A customer took his LV bag to a renovated Hanhuang store for cleaning, and offered 80 yuan. Faced with such a cheap price, customers don't trust clean quality.

Then the customer took the bag and went to a newly opened franchise store. The store was well decorated and the price was 300 yuan, but the customer accepted it gladly. It can be seen that the store is taking advantage of consumers' psychology of "cheap goods are not good, good goods are not cheap" to raise prices and earn high profits.

The price of Hanover may go up in the future.

In fact, after the cancellation of the direct store, the price has risen to a certain extent. Utilities, rent, etc. Franchisees have been forced to raise prices.

It is understood that the cleaning price of Hanor this year has increased by nearly 30% compared with previous years. Cleaning a pair of sports shoes inside and out requires at least 30 yuan, whereas in the past, it only required 10 yuan, which made many citizens cry out that they could not afford it. Regarding the current price chaos, the relevant person in charge of Hanor Company also said that at present, the company is considering phasing out those old stores that do not meet the requirements such as storefronts and decoration, managing the storefront image of each franchise store in a unified way, and gradually solving the problem of large price difference. However, this may mean that the basic price of Hanor will rise to a certain extent in the future.