Which province has the largest number of outbound tourists in China?

According to public data, in 20 17, the number of outbound tourists in China was1290,000, and the number of trips per capita reached 3.7 times, ranking first in the world for the fifth consecutive year. 20 18 in the first half of the year, the number of mainland residents leaving the country reached 7794 1 10,000, an increase of 14. 1% year-on-year, and it is expected to continue to win this title this year.

The "20 18 Summer Tourism Big Data Forecast Report" recently released by china tourism academy and Ctrip shows that the number and expenses of outbound tourists will continue to increase this year, and it is estimated that the number of outbound tourists will reach 30 million in July and August.

Correspondingly, it is the super consumption power of Chinese people. In terms of the total amount, the outbound tourism consumption of China people in 2011529 million US dollars, up by 6.9% and 5.0% year-on-year. In other words, China tourists spend an average of $3,300 abroad.

As a result, summer vacation, the tourist peak season of China people all year round, has now become the "peak season" for governments and businesses all over the world. In order to attract and please China tourists, overseas governments and enterprises have introduced "super national treatment" to us.

1. The number of outbound tourists and consumption have increased steadily, and the consumption content is changing from shopping to culture, sports and entertainment.

Number of outbound tourists: In recent years, the domestic outbound tourism market has grown rapidly. From 2009 to 20 16, the compound annual growth rate of outbound tourists reached 14.4%, but since 20 16, the market has tended to grow steadily, and the number of outbound tourists reached1220,000 in 20 16, with a year-on-year increase of 4.3%. In the first half of 20 17, the number of outbound tourists was 62.03 million, up from 1 10,000 in the same period last year, with a year-on-year increase of 5%. Excluding about 50% of Hong Kong, Macao and Taiwan tourism, the growth rate of overseas tourism in the first half of the year decreased from 19% in 2006 to 10% (excluding the estimated number of outbound tourists in China in 2065.438+07, the proportion of 65.438+030 billion is still less than 654.

Outbound tourism consumption: At present, China's outbound tourism consumption ranks first in the world for four consecutive years. In 20 16, China's outbound tourism expenditure109.8 billion US dollars (about 760 billion yuan) increased by 5 1% year-on-year, and the per capita expenditure was 900 US dollars. In 20 16, the number of domestic tourists was 4.44 billion, and the total tourism revenue was 4.69 trillion yuan. Although the number of outbound tourists only accounts for 3% of domestic tourism, outbound tourism consumption accounts for 16% of China's tourism consumption.

Consumption structure of outbound travel: shopping, transportation, catering and accommodation account for a high proportion. According to the report, the above accounts for 56%, 13%, 10% and 10% of the total consumption of outbound free travel respectively. However, in the past two years, compared with simple shopping and sightseeing in the past, outbound tourists have paid more attention to experiential consumption. "Football match fever", "concert fever" and "museum fever" are sought after, and self-help tours and go on road trip are loved by more and more young people. Among them, from June 5438+07 to10-April, the total overseas shopping consumption of China outbound tourists was 27.79 billion yuan, down by 37.2% compared with the same period of last year, while the per capita consumption of overseas culture, sports and entertainment increased by 83.6% compared with the same period of June 16, and the proportion of experiential consumption continued to increase.

In 20 16, the number of outbound tourists reached 65438+22 million, up 4.3% year-on-year.

Source of data: public information.

Related Report: Research Report on the Operation and Development Trend of China's Outbound Tourism Industry from 2065438+07 to 2022 released by Zhiyan Consulting.

The growth rate of outbound travel slowed down, and the growth rate of domestic travel remained stable.

Source of data: public information.

The overall growth rate of outbound travel is higher than that of outbound travel.

Source of data: public information.

Expenditure on outbound travel was $654.38+009.8 billion, a year-on-year increase of 5. 1%.

Source of data: public information.

15 overseas shopping accounts for 56% of the total overseas free travel consumption.

Data source: public information, intellectual research and consultation.

The proportion of experiential consumption such as entertainment has risen sharply.

Source of data: public information.

In the first half of 20 17, sports tourists accounted for 16% of outbound tourists.

Data source: public information, intellectual research and consultation.

Second, the form of tourism: compared with group tours, free travel has grown faster, and the proportion of outbound travel by travel agencies has increased from 26% to 46% in the past eight years.

In 20 16, the number of outbound tourists organized by travel agencies was 56,566,500, up 2 1.82% year-on-year, accounting for 46.37% of the total number of outbound tourists. In recent years, group tours have maintained a rapid growth rate, and the proportion of outbound tourists organized by travel agencies in the total outbound tourists has increased from 25.9 1% in 2009 to 46.37% in 16. Travel agencies have become the explosion of domestic outbound tourism market, and travel agencies have become the obvious beneficiaries of the explosion of domestic outbound tourism market. The contribution to group tours mainly comes from the middle-aged and elderly people after 50 and 60, while the young and middle-aged people after 80 and 90 are more inclined to choose free travel. /kloc-in the first half of 0/7, the scale of free travel abroad exceeded 60 million, accounting for 54% of the total number of outbound tourists. It has also become a trend to choose semi-self-help tours and private groups among group tourists, and high-end customized tours and free travel have become the general trend.

16, outbound travel organized by travel agencies accounted for 46.37%.

Source of data: public information.

Third, destination choice: Asian tourism is still dominant, and the European line has begun to recover.

Asia: According to the data of 20 16, Asian tourism still dominates the choice of destinations, accounting for 82% of the total number of outbound and group tours of 56.57 million. Among them, the number of Hong Kong, Macao and Taiwan reached 1, 226,5438+0,000; Thailand has been the most popular destination for outbound tourism in Asia for two consecutive years, with the number of outbound tourists reaching 91100000. South Korea and Japan followed closely, with 7.57 million passengers and 6.88 million passengers respectively. Tourism to Southeast Asia and South Asia grew fastest, especially the number of outbound tourists from Vietnam and the Philippines increased by 1 17% and 76% respectively compared with 20 15.

Europe: In 20 16, the number of outbound tourists and group tourists in Europe was 6.67 million, accounting for 12% of the total number of outbound tourists and group tourists, second only to Asia, with an increase of 14.89% compared with 20 15. In 20 16, the growth rate of European outbound travel market slowed down due to factors such as fingerprint visa and terrorism. However, the Nordic countries such as Russia, Sweden, Denmark and Spain are relatively prominent in the European destination market. The top five countries changed from 15 France, Switzerland, Germany, Italy and Russia to 16 France, Russia, Italy, Germany and Switzerland. Among them, the number of outbound tourists to Russia was 976 1 10,000, a year-on-year increase of 57.2%. The 20 17 European line began to recover. According to the report jointly released by Tourism Research Institute, Ctrip and Huayuan, the overall travel situation in Europe in the first half of 20 17 increased by 65% compared with that in the same period of 20 16, among which group travel increased by 8 1%, destination and group travel increased by 103%, and free travel increased by 26%.

16, travel agencies organized outbound trips to Asia and Europe, accounting for 82%, 12%.

Data source: public information, intellectual research and consultation.

16 travel agencies organized a slowdown in the European outbound travel market.

Source of data: public information.

Thailand has become the most popular city in Asia, with the fastest growth in South Asia and Southeast Asia.

Source of data: public information.

In Europe, France remains the main destination, while Russia and Spain have the fastest growth.

Source of data: public information.

Group tour is still the main way of traveling in Europe, accounting for as high as 85%.

Data source: public information, intellectual research and consultation.

20 17H 1 Europe tour increased by 65%.

Source of data: public information.

Fourth, the source of tourists: the rise of second-tier cities, third-and fourth-tier cities are expected to further explore.

On 20 16, the top 20 departure cities for outbound tourism are: Shanghai, Beijing, Shenzhen, Guangzhou, Hangzhou, Chengdu, Nanjing, Tianjin, Wuhan, Chongqing, Xiamen, Xi' an, Changsha, Kunming, Qingdao, Shenyang, Ningbo, Zhengzhou, Nanning and Dalian, and the number of outbound tourists reaches 1 year. The top 10 cities with the fastest growth rate of outbound tourists are Zhuhai, Nanning, Hefei, Zhengzhou, Changchun, Kunming, Shenzhen, Qingdao, Chongqing and Xi 'an, with rapid growth in South China, East China and Southwest China. Zhuhai is the only third-tier city with a growth rate of 10, most of which are second-tier cities, accounting for 80%. The outbound travel potential of third-and fourth-tier cities is expected to be further explored.

In the European tourism market, tourists gradually penetrate from first-tier cities (North, Guangzhou and Shenzhen) to second-and third-tier cities. In the first half of 20 17, the total number of European tourists in second-and third-tier cities accounted for 50%, surpassing that in first-tier cities. At the same time, it shows good growth. In the first half of the year, the second, third and fourth tier cities achieved year-on-year growth of 80%, 56% and 77% respectively, both exceeding the growth rate of first-tier cities. Second-and third-tier cities have become the new focus of the layout of outbound travel agencies. Specific to the provinces, Jiangsu, Shanghai, Zhejiang, Guangdong and Beijing rank among the top five in Europe, followed by Sichuan, Hubei, Fujian, Shandong, Liaoning, Anhui, Shanxi, Guangxi, Shaanxi and Hebei. At present, the East China market represented by Shanghai, Jiangsu and Zhejiang accounts for more than 50% of the national European tour share, up 74% year-on-year.

East China, the departure city of outbound travel, accounts for 30%

Data source: public information, intellectual research and consultation.

Eight of the former 10 cities are second-tier cities.

Data source: public information, intellectual research and consultation.

2065 438+07h 1 Second-and third-tier European tourists account for 50%.

Data source: public information, intellectual research and consultation.

20 17H 1 the growth rate of European tourism in the second, third and fourth tier cities exceeded that of the first tier.