What awards has Huaxi LIVE Wukesong won?

Huaxi LIVE· Wukesong, as a project recommended by the Organizing Committee, was selected as "221 innovative case of production-city integration (scene-city-building)", and was included in the "221 China White Paper on production-city integration" published by the forum as a landmark project and scene built by the head enterprise of production-city integration.

Image from: China Net

At the 16th China Commercial Real Estate Festival, recently hosted by Yingshang.com, Huaxi LIVE· Wukesong won the "Smart Business Creative Project of the Year" award for its outstanding performance in smart business construction.

Image from: China Net

Huaxi LIVE Wukesong is the first Huaxi LIVE built by Huaxi International, located in Haidian District, Beijing. The project is adjacent to the West Fourth Ring Road in the west and Fuxing Road in the south, which is seamlessly connected with Wukesong Station of Beijing Metro Line 1. Huaxi LIVE· Wukesong * * has four floors: the second and third floors underground are public parking lots, and * * * has about 3, parking spaces; The ground floor is a community building, which, combined with the sinking square of nearly 2, ㎡, forms the main area of Huaxi LIVE· Wukesong Business District, with a large activity square in the center, surrounded by more than 198 fashionable brands, including more than 6 brand first stores and flagship stores.

Image from: China Net

At present, Huaxi LIVE Wukesong, as an offline shopping, entertainment and social business circle, has landed many smart business services such as wifi coverage, online queuing, smart membership service, big data analysis, online live broadcast, smart parking and smart venues (under construction). Among them, in terms of network services, Huaxi LIVE· Wukesong achieved all-round wifi coverage when it opened the street in 217. Consumers can log in and use wifi in the business circle when they enter the business circle.

At the same time, in order to save consumers' time and avoid long-term queuing, Huaxi LIVE· Wukesong launched the online queuing function. When consumers go shopping, they can use the mobile phone applet to find restaurants. The applet contains the names of all restaurants in the business circle, per capita consumption, user evaluation and the current queuing situation. Customers can also order food and get the number through the applet. When the queue is equal, the applet will continue to push the change information of the queue number. During this period, customers can go shopping freely, and then go to the restaurant to eat when the queue is coming, so as to avoid the pain of waiting.

in terms of building smart member services, Huaxi LIVE· Wukesong has launched a number of initiatives, such as "binding members and paying points" and "integral mall". Customers who register as Hi card members can get points for spending in the business circle, or they can get points through Alipay and WeChat. By using the points, members can exchange coupons for merchants, tickets for performances at Wukesong Gymnasium, a double Olympic venue, and other tickets. In order to better serve consumers, Huaxi LIVE· Wukesong obtains user portraits, residence time, travel time, personal preferences and other data through accurate big data provided by independent member platforms and third-party platforms, so as to adjust the operation direction in time and provide users with a better and more intimate service experience. In addition, using big data analysis, we can also push product coupons more accurately according to the characteristics of customers, so that users have more consumption power.

Image from: China Network

On the online side, Huaxi LIVE· Wukesong broadcasts online the new stores, exhibitions, performances and projects in the business circle through its own platform and third-party platforms, so that people can know the latest developments in the business circle at home.

in order to create a better shopping experience, at present, Huaxi LIVE· Wukesong is building a smart venue, creating a number of smart experiences, such as face recognition gate entrance, intelligent light control, unmanned patrol, and capturing wonderful moments of sports, automatic analysis and sharing of sports data. Huaxi LIVE· Wukesong also launched an intelligent parking service, where car owners can enter and leave the parking lot without feeling after binding the car number online. In addition, Huaxi LIVE· Wukesong also has online services such as 36 panorama and intelligent navigation of blocks.

It is understood that in the future, Huaxi LIVE· Wukesong will continue to build smart business, and relay the launch of many new functions such as "AR navigation", "space AR red envelopes/coupons", "space landscape" and "space advertising". Based on EasyAR spatial computing technology, "AR navigation" can realize all-round AR real-life navigation of indoor and outdoor shops and public facilities, and enhance the shopping experience; "Space Landscape" can decorate 3D virtual landscape in commercial space and create an immersive shopping experience in commercial space. "Space Art Exhibition" can decorate various styles of immersive exhibitions after three-dimensional reconstruction of commercial public space to meet the spiritual needs of consumers. Combining with "AR navigation" and using spatial positioning technology, "Space AR Red Packet/Coupon" can arrange AR interactive content such as brand coupons and red packets in the physical space, attract customers to the store, revitalize offline traffic and promote sales transformation; "Space Advertising" can put AR three-dimensional interactive or plane video advertisements in three-dimensional space, optimize the advertising effect pursued by the brand without occupying any physical space, and bring more abundant economic benefits to the commercial center.

Image from: China Net.