How do Wenchuang products play with tourism?

As we all know, different from the traditional manufacturing industry, the cultural and creative industry itself has some distinctive and unique characteristics. First of all, as a new industry in China, the current market is not mature enough, and its positioning as a public utility demand is relatively simple. Second, take culture and creativity as the core and human knowledge and wisdom as the form of expression. Third, the reproduction cost of cultural and creative products is too low, and the composition of employees is more complicated.

The planner of Forward-looking Industry Research Institute pointed out that we can refer to the relatively perfect foreign cultural and creative industry model.

Strive to become a big brand first, and then take this big company as the leader to make up for the gap that it is difficult for small creative companies to form large-scale development. Like excellent enterprises such as Disney, let brand power become the leader of cultural and creative products.

Second, end the public demand orientation, dig deep into the existing cultural resources, and turn some of them into high-quality tourism products that have formed popular concepts and are well known to the people.

Third, broaden the practicality of Wenchuang products and truly purchase and keep Wenchuang products!