The Main Tasks of the Twelfth Five-Year Plan for Tourism Development in Chongqing

During the Twelfth Five-Year Plan period, the main tasks of the city's tourism development are: optimizing the spatial pattern of tourism development, promoting the transformation and upgrading of tourism products, strengthening the publicity and marketing of the tourism market, improving the tourism industry system, enhancing the competitiveness of tourism enterprises, promoting the construction of tourism talents, and promoting the protection of tourism resources and environment.

(1) Optimize the spatial pattern of tourism development.

Give prominence to the construction of urban tourism and fine scenic spots in the main city, promote the in-depth development of regional tourism, realize the spatial expansion and relative balance of tourism development, build the "one-hour economic circle" into a "landscape urban tourism area", and build the "two wings" into an "international golden tourism belt of the Three Gorges of the Yangtze River" and a "folk eco-tourism belt of southeast Chongqing" respectively, so as to build a spatial pattern of tourism development in one area and two zones.

1. Take the city with the suburbs, and speed up the construction of a "landscape city tourist area".

Further clarify the core position of the main city in the city's tourism development, strengthen the functions of leisure and entertainment, tourism distribution and public service, vigorously develop urban tourism, and build it into a tourist city with international characteristics that integrates mountain cities, rivers and cities that never sleep. Relying on a good tourism market foundation and strong tourism distribution capacity, we will strengthen the radiation-driven role of the main city and promote the common development of multi-level, multi-level and multi-type tourist destinations in the "one-hour economic circle". Create a recreation belt in the central city represented by Nanshan, Jinyun Mountain, Gele Mountain and Zhongliang Mountain, and a hot spring, lake, island and forest leisure and holiday belt around the main city represented by Jiulongpo, Dadukou, Shapingba, Banan, Fuling, Nan 'an, Yubei, Beibei, Changshou, Bishan and Jiangjin. The outer suburb tourism and holiday belts, represented by Tongnan Buddha Temple, Jiangjin Simian Mountain, Qijiang Gujian Mountain, Nanchuan Jinfo Mountain, Wansheng Black Valley, Yongchuan Chashan Bamboo Sea and Fuling Wuling Mountain, will promote the construction of Hechuan fishing village and the extension of Dazu stone carving, and promote the "landscape city tourist area" to become an internationally renowned tourist destination, an important tourist distribution center in China and the main carrier of western tourist highlands.

2. Actively build the "Three Gorges International Golden Tourism Belt" with lines and areas.

Actively develop cruise yacht tourism, deepen the development of geological and geomorphological sightseeing, ecological leisure and historical and cultural tourism, highlight the highlights of the Little Three Gorges, Baidicheng, Tiankeng Sew, Baiheliang, Mingshan, Zhangfei Temple, Longgang, Shi Baozhai, Citrus City, Hongchiba and Xituo, strengthen the integration and utilization of the tourism resources of the Three Gorges, and enhance the tourism brand of the Three Gorges of the Yangtze River. Dig deep into the cultural resources of the Three Gorges, step up the construction of scenic spots extending along the Yangtze River, enhance the tourism distribution function of Wanzhou, build the "Golden Triangle" of Wushan, Fengjie and Wuxi, promote the development of tourist destinations in the hinterland of the reservoir area, and build the "Northeast Wing of Chongqing" into an international golden tourist belt of the Three Gorges of the Yangtze River with outstanding brands and rich products.

3. Accelerate the construction of "Folk Eco-tourism Belt in Southeast Chongqing" from point to area.

Relying on Wulong World Natural Heritage, do a good job in resource and environmental protection, increase marketing efforts, speed up the construction of fine scenic spots such as Tiansheng Sancha, Daxianshan, Furong River, Nantianhu and Wuling Mountain, improve the leisure and entertainment projects of Daxianshan, form a domestic first-class tourist destination with complete functions, and promote the tourism development of surrounding areas. Relying on the brand of Wujiang Gallery, we will strengthen the overall planning of tourism in counties (autonomous counties) such as Pengshui, Qianjiang, Youyang, Xiushan and Shizhu, promote the integrated development of tourism resources, accelerate the development of scenic spots such as the main stream of Wujiang, Ayi River, Apengjiang River and Youshui River, promote the construction of a number of ancient towns such as Lishui in Qianjiang and Gongtan Ancient Town in Youyang, and actively develop Maowei Mountain in Pengshui and Miao Village in An Zi. Comprehensively enhance the influence and competitiveness of tourism in southeast Chongqing, and build the "Southeast Wing of Chongqing" into a "Folk Eco-tourism Belt in Southeast Chongqing", which has become an important growth pole of tourism in Chongqing.

4. Build a multi-level, multi-functional and full-coverage tourism distribution center system.

Establish the main urban area as a first-class tourism distribution center, undertake the functions of "landscape city tourist area" and the city's tourism distribution center, and expand the radiation scope in the western region of China to build a western tourism portal. Establish Wanzhou District, Fuling District and Qianjiang District as secondary tourist distribution centers, build Wanzhou District into a hub city for foreign tourism in the Three Gorges reservoir area and a major tourist distribution center in northeast Chongqing, build Fuling District into an important hub connecting "one area and two belts", and build Qianjiang District into a major tourist distribution center in southeast Chongqing and a gateway hub in Dawuling Mountain area. Relying on regional central cities and tourist hotspot towns, we will establish three-level tourism distribution centers, speed up infrastructure construction, improve supporting services, and give full play to the tourism distribution functions of relevant regions.

5. Strengthen regional tourism cooperation inside and outside the city.

Combined with the advantages of tourism resources, location and industry in counties (autonomous counties), we will promote the dislocation development of tourism in counties (autonomous counties) and develop a number of counties with strong tourism. Strengthen the open cooperation of tourism in counties (autonomous counties), break the situation of regional blockade and market segmentation, promote the overall package development and operation of adjacent scenic spots, establish an open, unified and orderly competitive market, and realize complementary advantages and benefit enjoyment. Encourage the implementation of the joint ticket system for tourism connection. Strengthen the traffic links within the "one-hour economic circle" and between various regions and the "one-hour economic circle", strengthen cross-regional tourism development cooperation in northeast and southeast Chongqing, and build a number of new tourism links. Give full play to Chongqing's role as an important growth pole in the western region and an economic center in the upper reaches of the Yangtze River, comprehensively deepen cross-provincial (autonomous regions and municipalities) cooperation, and create a number of cross-regional tourism products. Join hands with Hubei to realize the unified planning, unified marketing and unified law enforcement of the tourism development of the Three Gorges of the Yangtze River, and strive for the state to introduce policies and measures to support the tourism development of the Three Gorges of the Yangtze River. Strengthen cooperation in key regions such as the Western Triangle, the Chongqing-Sichuan-Guizhou Golden Triangle, the Chengdu-Chongqing Economic Zone and the Wulingshan Economic Cooperation Zone, and build a regional tourism brand.

(2) Promote the transformation and upgrading of tourism products.

Guided by market demand, we will upgrade tourism products in an all-round way, speed up the development of leisure and holiday tourism products, actively develop special tourism products such as cruise ships and yachts, promote the diversified and compound development of tourism products, and promote the transformation and upgrading of tourism products.

1. Improve sightseeing in an all-round way.

Based on the urban landscape, relying on the construction of "Five Chongqing" and "Ten People's Livelihood Projects", we will focus on innovative measures and development highlights such as Liangjiang New District, public rental housing, clean government education base, singing revolutionary songs, national defense education base and mountain city night view, strengthen the dynamic cultural connotation of the main city style transformation and lighting improvement project, implement overall packaging, highlight locality and times, and vigorously develop modern urban tourism.

This paper mainly introduces the Three Gorges of the Yangtze River (Baidicheng and Xiaoxiaosanxia), Dazu stone carving, Tianshengsancha, Fishing City, Tiankeng Sew, Baiheliang and so on. Further optimize the tourism environment, improve supporting facilities, improve service quality, enrich cultural connotation, and create a number of natural and cultural tourism products with international competitiveness.

Give full play to the advantages of the city's rich tourism resources and great tourism development potential, highlight the characteristics of scenic spots, and accelerate the construction of scenic spots in the Three Gorges reservoir area, such as wetlands, goddess peak, Shennvxi, Dachang Ancient Town, Jindaoxia, Black Valley, Taohuayuan, Ayi River, Qiancaochang and Xuebaoshan.

2. Accelerate the development of leisure and holiday tourism.

Improve the "Five Directions and Ten Springs", speed up the construction of "One Circle and Hundreds of Springs", promote the development of "Two Wings and Many Springs", enrich the cultural connotation of hot springs, promote the diversified utilization of hot spring resources, enhance the brand appeal of Chongqing "China Hot Spring Capital" and strive to build "World Hot Spring Capital". During the "Twelfth Five-Year Plan" period, the "Five Directions and Ten Springs" should generally strengthen the construction of cultural facilities, and at least two of them should establish regular convalescent hot springs integrated with sanatoriums.

Combine the construction of "livable Chongqing" and "forest Chongqing", give full play to Chongqing's advantages as a gourmet shopping capital, and vigorously develop urban leisure and vacation. We will build a number of leisure and entertainment places to meet the needs of ordinary people, basically form a park and green space system covering the whole city, vigorously develop a tourism and leisure complex integrating shopping, food and entertainment, and promote the integrated development of tourism and leisure for urban and rural residents. Combined with the construction of new socialist countryside, improve the rural living environment and promote the vigorous development of rural leisure and vacation.

Relying on resources such as mountains, lakes, rivers, meadows and forests, and combining with the construction of "healthy Chongqing", we will vigorously develop healthy tourism and ecological leisure vacations. Promote the high-level construction of a number of destinations with leisure and holiday as their main functions, such as Jinfo Mountain, Mowei Mountain, Simian Mountain, Changshou Lake, Hanfeng Lake, Huang An Dam and Shizhu Huangshui.

Adapt to the trend of leisure tourism activities and enrich the leisure and holiday functions of traditional tourist attractions such as the Three Gorges of the Yangtze River, Dazu Stone Carving and Wulong Fairy Mountain.

3. Actively develop characteristic tourism.

Accelerate the development of cruise yacht tourism. Accelerate the construction of the main city and tourist docks along the Yangtze River, encourage the upgrading of cruise tourism, speed up the upgrading of old ordinary cruise ships, support the development of high-end yachts, promote the construction of a number of yacht bases along the Three Gorges of the Yangtze River, and form a top cruise cluster, so that the Three Gorges of the Yangtze River will become the leading cruise yacht tourism in China. Encourage Wujiang and Apengjiang to develop cruise yacht tourism and accelerate the construction of yacht bases at important nodes.

Actively develop red tourism, historical and cultural tourism, folk culture tourism and rural experience tourism. Strengthen the development of red tourism resources, enrich the display means and experience content, organically combine red tourism with youth learning, party member learning and cadre education, and create a number of national and municipal red tourism classic scenic spots. Strengthen the development of various historical and cultural sites, celebrities' former residences and celebrity relics, and increase the development and utilization of modern cultural sites such as museums to form a good humanistic atmosphere. Make full use of the advantages of folk culture, tap traditional business, traditional dance, traditional music and other cultural resources, intensify the integration and development, and promote the protection of folk culture with the development of folk tourism. Actively develop rural tourism integrating eco-tourism and folk tourism, create distinctive and diversified tourism products, promote the transformation of rural tourism income from catering and accommodation income to comprehensive tourism income, realize the transformation and upgrading of rural tourism, and promote farmers' income of ten thousand yuan.

Vigorously develop business tourism. Build and improve business facilities, and build a number of business hotels with complete functions and professional services. Strengthen the contact and cooperation between tourism enterprises and various enterprises and institutions, establish a business tourism service network, and promote the professional operation of business tourism. Seize the opportunities such as the transformation of the main city and the construction of Yuelai International Convention and Exhibition City, improve the facilities of convention and exhibition venues and enhance the development level of convention and exhibition industry. Formulate the development plan of business exhibition tourism, introduce personalized customized products according to the characteristics of business tourism, improve comfort, safety and flexibility, build a modern business tourism industry system, and create a national business tourism demonstration zone.

Standardize the development of golf tourism and theme park projects. Create an ecological leisure tourism destination featuring mountain golf, with world influence, first-class in China and leading in the west. In line with the new trend of modern consumer demand, according to the requirements of quality and differentiation, moderately develop large-scale theme park projects.

4. Strengthen the construction of boutique tourist routes.

In view of the local market, we will focus on developing one-day tour and two-day tour routes, do a good job in traffic connection planning, strengthen market order management, and promote "Chongqing people traveling to Chongqing". In view of the long-distance market, strengthen the cooperation between different tourist destinations, strengthen the cooperation between tourist attractions and different types of tourism enterprises such as travel agencies and restaurants, and promote the development of tourist route products. Strive to include the Hot Spring Capital, Dazu Stone Carving, Wulong Daxian Mountain, Wujiang Gallery, Hechuan Fishing City, Tiankeng Dicrack, Simian Mountain and Jinfo Mountain in the national tourist routes.

(3) Strengthen the promotion and marketing of the tourism market.

According to the ideas of government leading, market operation, integration of resources and innovation and development, we will increase the investment and work of tourism marketing funds to comprehensively enhance Chongqing's tourism image.

1. Integrate publicity and marketing resources.

Establish the concept of big tourism and group army, integrate the publicity and marketing resources of various industries, counties (autonomous counties) and subjects, and promote tourism publicity and marketing. Give full play to the leading role of municipal publicity and marketing funds, give a certain proportion of subsidies according to the actual expenditure of tourism publicity and marketing expenses from the publicity and marketing fund accounts of all districts and counties (autonomous counties), amplify the use effect of municipal publicity and marketing funds, and strive to integrate the city's tourism publicity and marketing funds to reach 1 100 million yuan or more every year. According to the corporate operation mode, Chongqing Tourism Industry Development Company will become bigger and stronger. Strengthen cooperation with other regions and promote * * * marketing.

2. Construct a three-dimensional and all-round tourism promotion and marketing system.

Constructing tourism image system around the theme slogan of urban tourism. Increase investment, focus on the city's theme tourism image and the Three Gorges of the Yangtze River (Three Gorges, Baidicheng), Dazu stone carving, Tiankeng sewing, Baiheliang, fishing city and other tourism products for publicity and marketing, and start Chongqing's tourism brand. Improve the "Ten Ones" project of tourism promotion (one logo, one slogan, one map, one album, one song, one CD, one performance, one newspaper, one set of books, one website), speed up the creation of "three platforms" (well-known media marketing platform, celebrity marketing platform and famous festivals marketing platform), and comprehensively use television, newspapers and festivals. Pay attention to the publicity effect, rebuild the performance projects with poor market response and improve the quality. Set up a tourism column of Chongqing Satellite TV, and strive to build a brand of Chongqing tourism channel and Chongqing tourism broadcasting frequency. Broadcast the overall image advertisement of Chongqing tourism in CCTV prime time, and focus on promoting 1-2 key scenic spots every year. All large-scale activities should take tourism promotion as an important content, and outdoor public service advertising columns should be cut into pieces according to a certain proportion for tourism promotion. Encourage famous producers to shoot film and television dramas in Chongqing, and reward and publicize outstanding film and television and literary works in Chongqing's local customs and scenic spots.

3. Increase the intensity of tourism marketing.

Implement incentive measures for tourism consumption and steadily develop the local tourism market. Take advantage of the rapid development of transportation to strengthen the development of tourism markets in surrounding big cities such as Cheng Gui, Xi and Wuhan, as well as the Yangtze River Delta, Pearl River Delta and Bohai Rim regions. Focusing on the construction of inland open highland, we will strive to improve the internationalization level of tourist reception facilities and services and attract more international tourists. Implement the global marketing plan of tourist destinations and build an international tourism marketing network system. Set up offices in major tourist destinations outside the city. Carry out thematic tourism promotion, and organize tourism promotion of important tourist sources at home and abroad for more than 10 times every year. Innovative tourism marketing methods, the establishment of tourism portals, timely release of tourism information.

4. Enrich tourism festivals.

We will continue to run key festivals such as China Western Tourism Industry Expo, China Three Gorges International Tourism Festival and Chongqing Landscape City Tourism Festival, and plan to launch the Hot Spring Capital Tourism Festival, making it a well-known tourism festival brand in China. Enhance the influence of festivals such as Dazu Stone Carving International Tourism and Culture Festival, and support the activities of "One District, One County (Autonomous County) Festival". Actively bid for important international and domestic conferences. In-depth development of tourism theme year activities, targeted tourism promotion and marketing work.

(4) Improve the tourism industry system.

Focusing on tourism product development and destination construction, we should improve tourism elements, promote the formation of tourism industry clusters, strengthen the integration and development of tourism and related industries, and build a reasonable tourism industry system.

1. Accelerate the construction of tourist attractions.

Consolidate infrastructure, improve tourism service facilities, strengthen planning, and focus on creating "six top-quality scenic spots" such as the Three Gorges of the Yangtze River (Bai Di City and Little Three Gorges), Tiankeng Seam, Tianshengsancha, Fishing City, Baiheliang and Dazu Stone Carving. Combined with the spatial layout of "one area and two belts", a number of attractive scenic spots will be built in all districts and counties (autonomous counties). Vigorously promote Hechuan Fishing City and Fuling Baiheliang to declare world cultural heritage. Support a number of scenic spots to create 5A-level scenic spots. Build more than 0/0 boutique scenic spots/kloc-and receive more than 0/00000 tourists/kloc-.

2. Optimize the structure and quality of the hotel industry.

Plan to build a number of five-star hotels and a number of tasteful and distinctive tourist hotels, actively introduce top international hotel management brands, support the development of youth hostels, economy hotel chains, go on road trip camps and caravan camps, and form a tourist accommodation reception system with various types, including star hotels, economy hotels, resorts, leisure apartments, country hotels, youth hostels, motels, farmhouses and so on, with reasonable layout and complementary functions. By 20 15, there will be more than 100 five-star hotels in the city.

3. Strengthen the standardized management of travel agencies.

Strengthen the supervision of travel agencies, speed up the implementation of star travel agency standards, standardize the management and operation mode of travel agencies, and improve the service level. Focus on cultivating key enterprises, encourage the development of specialized and characteristic travel agencies, support the development of new formats such as tour guide service companies and tourism electronic intermediaries, strengthen the research and classified management of tourism intermediary service formats, and promote the formation of a more reasonable division of labor system. During the "Twelfth Five-Year Plan" period, our city strives to achieve the goals of the top ten travel agencies in China 1 and the top 100 travel agencies in China.

4. Implement the "smooth travel" project.

Taking the development of traffic in tourist attractions as an important content of "unblocked Chongqing". Vigorously promote the connection between tourist roads and expressway network, and strive to achieve direct access to first-class roads or expressway in five-level scenic spots within three years, and build more than three-level oil roads in scenic spots above three-level scenic spots. Build a tourist traffic network, form a tourist traffic loop, and strengthen the connection of various modes of transportation. Tourist passenger service should extend to major scenic spots and major rural tourist destinations, and traffic signs and expressway service area should increase the tourist service function. Improve the conditions of tourist chartered cars and set up tourist car companies in central cities and key tourist areas and counties (autonomous counties). Improve the parking facilities in key scenic spots. Accelerate the construction of high-speed railway, optimize operation and dispatch, strengthen the connection at all times, and open more special tourist trains. Open direct flights to major cities such as North America, Europe, Japan and South Korea, and encrypt flights to major tourist destinations such as Taiwan Province Province. 20 1 1 year, ensure that the direct flights to Taiwan Province province reach more than 12 flights per week, and strive to reach more than 20 flights. Encourage the development of tourism in chartered flight. Support the transformation of Wanzhou and Qianjiang airports into tourist airports, and promote the construction of regional airports such as Wushan and Wulong. Planning and construction of Chaotianmen and other cruise home ports and tourist terminals, and improving supporting facilities. The terminal charges will be guided by the government to reduce the berthing fees of various cruise ships.

5. Vigorously develop tourism, catering and entertainment.

Fully tap the catering culture, inherit and carry forward traditional famous products, actively develop innovative products, support all districts and counties (autonomous counties) to build local catering brands, and strengthen the image of Chongqing as the "food capital". Standardize the management of catering places, plan and build tourist catering gathering areas, and improve the level of catering management. Organize cooking competitions and catering service skill competitions to improve the quality of dishes and the level of catering service. Encourage the development of theme catering, encourage chain and brand management, and support Chongqing catering to "go global". In-depth excavation of Ba culture, anti-Japanese war culture, southeast Chongqing minority culture and other resources, strengthen the protection and utilization of traditional folk cultural heritage, and develop and launch a number of unique cultural and artistic projects. Support the development of entertainment projects in tourist attractions, support the construction of large-scale theme parks with high technology content, rich cultural connotation and good market prospects, encourage the combination of social entertainment and tourism, and moderately develop large-scale tourism performing arts projects.

6. Strengthen the development of tourism commodities.

Relying on local famous new products, we will build landmark tourism shopping products in the whole city and all districts and counties (autonomous counties), and actively play the marketing function of tourism on industrial and agricultural products. Make traditional folk craft brands bigger and stronger, increase the research and development of local handicrafts, souvenirs and promotional materials, build a differentiated tourism commodity system, and strive to achieve "one county (autonomous county) and one brand". Actively build tourism commodity industrial parks, trading centers and R&D centers, vigorously develop characteristic streets or markets of tourism commodities, and promote the integration of R&D, production and marketing of tourism commodities. In the main city and conditional counties (autonomous counties) to create a number of different characteristics of tourism commodity production and sales base. Further standardize the order of the tourism shopping market and gradually establish a production and marketing system that meets the market demand.

7. Promote the integration and cluster development of tourism industry.

Strengthen the related driving role of tourism, promote the integration and development of tourism with agriculture, industry, culture, sports, finance, logistics and other related industries, and vigorously develop the tourism equipment manufacturing industry. Focus on the construction of fine scenic spots and tourist destinations, extend the tourism industry chain, enhance comprehensive supporting functions, actively develop tourism complexes and tourism industrial parks, and form 3-5 tourism industrial clusters and 20 tourism industrial clusters with an output value exceeding 654.38+0 billion yuan in 3-5 years.

(5) Enhance the competitiveness of tourism enterprises.

In accordance with the laws of market economy, give full play to the basic role of the market in the allocation of resources, speed up the cultivation of leading enterprises with international competitiveness and backbone enterprises with domestic competitiveness, develop a number of small and medium-sized tourism enterprises with market vitality, and develop and expand tourism business entities.

1. Accelerate the cultivation of leading tourism enterprises.

Deepen reform and innovation, focus on establishing and improving the modern enterprise system, accelerate the development of leading enterprises such as Chongqing Tourism Investment Group and Chongqing Tourism Industry Development Company, and enhance market competitiveness. Encourage international and domestic brand hotel management companies to settle in Chongqing, encourage non-tourism large enterprise groups to enter tourism management, and encourage domestic large tourism enterprise groups to enter Chongqing for development. Support all kinds of tourism enterprises to realize collectivization, specialization and network development through asset reorganization, joint venture cooperation, merger and reorganization, and focus on cultivating large-scale tourism groups engaged in resource management, tourism reception, scenic spot development and theme park construction. Support the development of leading production and marketing enterprises such as tourism equipment, hotel facilities and leisure products.

2. Enhance the vitality of small and medium-sized tourism enterprises.

Actively support the development of small and medium-sized tourism enterprises and guide them to improve their management level and their own market development ability. Implement the state's support policies for the development of small and medium-sized enterprises, actively organize small and medium-sized tourism enterprises to seek policy support in financing, finance, taxation and human resources training, and explore more effective incentives, tax relief and subsidies. Promote the informatization construction of tourism, vigorously develop tourism e-commerce, and encourage the innovation of tourism business model and the development of new formats. Formulate and implement preferential policies for characteristic business entities such as "farmhouse music" and folk households to support the development of rural tourism.

3. Encourage all kinds of capital to enter the tourism business.

Relax the entry threshold, except in areas prohibited by law, the tourism industry is fully open to social capital, encourage all kinds of capital to participate in the development of tourism, encourage enterprises of all ownership to invest in tourism according to law, and encourage the use of foreign capital to develop tourism. Simplify the examination and approval procedures for tourism projects, and all tourism industry projects will be changed to the filing system, except for those explicitly stipulated by the state. Encourage tourism entrepreneurship, especially give greater support to farmers, urban unemployed, college students and other groups. Encourage the development of private museums and other tourism resources, and support travel agencies to include them in tourist routes.

4. Strengthen public services of tourism enterprises.

Actively build a public platform for tourism investment and financing, accelerate the reform of trade associations, strengthen information consulting services, entrepreneurship counseling and education, training and scientific research support for the development of tourism enterprises, and assist in organizing collective procurement, joint marketing and foreign exchanges.

(six) to promote the construction of tourism talents.

Facing the market demand, we should firmly grasp the three links of training, attracting and making good use of talents, implement the "four major projects" such as innovation of tourism talent system and mechanism, tourism talent exchange, tourism talent spark and tourism talent star, strengthen tourism academic education, vigorously develop tourism vocational education and on-the-job training, increase the development of tourism talents, and promote the construction of tourism talent market.

1. Strengthen tourism academic education.

Integrating the existing tourism education resources and building Chongqing Tourism College. Strengthen the construction of tourism departments and disciplines, and strive for a doctorate in tourism. Set up tourism specialty and teaching content scientifically and reasonably, and innovate tourism teaching mode. Strengthen the construction of tourism practice base, compile training materials, cultivate a double-qualified team of "teachers and technicians", and cultivate middle and senior tourism management talents and skilled talents serving the front line.

2. Vigorously develop tourism vocational education and on-the-job training.

Actively strive for the National Tourism Administration to identify Chongqing as a tourism education and training base in western China. Establish Chongqing tourism education and training base in the main city and Qianjiang District, establish tourism training center in Yunyang County, strengthen the development of tourism vocational education in the reservoir area, explore a new mechanism to cultivate rural talents through the development of tourism vocational education, and vigorously develop rural secondary tourism vocational education. By 20 15, all the direct employees in the tourism industry will be certified and their educational level will be greatly improved.

3. Promote the construction of the tourism talent market.

Encourage rural labor to participate in vocational skills training and transfer to tourism through employment or entrepreneurship. Take advantage of the preferential policies for the introduction of talents in the western region to attract domestic and foreign tourism talents to participate in the tourism development, construction and management of our city, encourage college graduates to engage in tourism in Chongqing, and actively introduce high-level talents in the tourism industry. Establish an interactive exchange mechanism with talents in developed regions, and regularly send party and government cadres, professional and technical talents and management talents to study and inspect tourism in developed regions. Establish the city's tourism talent information database to promote the rational allocation of human resources. By 20 15, the number of direct employees in the tourism industry in the city will reach 500,000, and the total employment will reach 2.5 million.

4. Improve the development environment of tourism talents.

Incorporate the construction of tourism talents into the city's talent development plan to support it. Take the lead in establishing and improving the tourism professional qualification and title system in this region. Pay close attention to the reform and improvement of the tour guide grading system, implement the system of linking the employment salary of tour guides with professional qualifications, and improve the professional quality and ability of tour guides. Actively carry out tourism service skills competition to improve tourism professionals's ideological and professional quality. Establish and improve the tourism reward system, and commend the units and individuals that have made outstanding contributions to the development of tourism.

(7) Promoting the environmental protection of tourism resources.

Strengthen the protection of resources and environment in tourism development, promote tourism energy conservation and environmental protection, optimize urban and rural features, and promote the sustainable development of tourism.

1. Strengthen the management of the development and utilization of tourism resources.

The transfer of the management right of tourism projects shall be subject to open competition such as bidding, and the projects with idle or damaged resources shall be rectified immediately or withdrawn within a time limit. To further improve the legal effect of tourism planning, the relevant departments will not approve the establishment and start of new, rebuilt or expanded tourism projects and facilities that do not meet the tourism planning, so as to prevent low-level repeated construction. In accordance with the requirements of unified planning and management, strengthen the integration and utilization of tourism resources, flexibly use the separation of management rights and ownership, actively explore the integration of related tourism resources into a unified business entity, and promote the integrated management of tourism resources. Strengthen the protection of cultural heritage resources and effectively guarantee the construction funds of museums, memorial halls and cultural relics protection units.

2. Strengthen the ecological environment protection of tourist attractions.

Strengthen the protection of ecological environment, and bring the greening of scenic spots into the category of "Forest Chongqing" construction. Close small hydropower and mines that affect the ecological environment of the scenic spot and repair the ecology of the scenic spot. Strictly implement the environmental impact assessment system of tourism projects, and carry out tourism activities in areas rich in biodiversity such as nature reserves, and must prepare the ecological impact report of the project on the protected areas according to regulations. The development and construction of tourism projects that have a great ecological impact, such as the Three Gorges of the Yangtze River, Wuling Mountain and other ecologically sensitive areas, as well as hot springs, golf and large-scale theme parks, should formulate a controlled plan for urban development and utilization. Improve pollution prevention facilities in scenic spots, and the harmless treatment rate of sewage and garbage should reach 100%. Formulate the evaluation index system of eco-environmental protection in tourist attractions, and take the lead in implementing eco-environmental protection evaluation in scenic spots in 5A and 4A. Strengthen the prevention and control of geological disasters in the Three Gorges reservoir area, control the fluctuating zone, and promote the "Green Yangtze River Chongqing Action". Actively develop environment-friendly eco-tourism, enhance residents' awareness of ecological protection in ecologically fragile areas, and reduce the damage to the environment caused by tourism development and tourism activities.

3. Promote energy conservation and environmental protection of tourism.

Formulate and implement tourism energy conservation and emission reduction plans, actively promote the development of low-carbon tourism, and encourage hotels, scenic spots, rural tourism business households and other tourism business units to adopt new technologies, new products and new materials for energy conservation and emission reduction. During the "Twelfth Five-Year Plan" period, our city will strive to reduce the water and electricity consumption of 10,000 yuan tourist income in star-rated hotels and A-level scenic spots by 20%. We will promote the establishment of green tourist hotels and implement the system of charging for disposable articles in hotels and restaurants.

4. Optimize the urban and rural landscape.

Strengthen the daily cleaning work of urban health, achieve "seamless" coverage, and completely eliminate the dead corner of health. Renovation or demolition of buildings and structures that affect the landscape. Strengthen traffic management and actively guide all kinds of illegal acts that affect urban traffic management. Strengthen urban public security, cultural comprehensive improvement and publicity and education work, improve the quality of residents, and focus on solving problems such as disorderly parking of vehicles, disorderly placing of stalls, disorderly hanging of signs and littering. Strengthen the transformation of scenic spots, and innovate the design of the emblem, font, tone, staff clothing, souvenir packaging, etc. Fully reflect the local, ethnic and artistic.