How to design a scheme suitable for the situation? Only in this way can we overcome the challenges of the leadership and achieve our due goals.

Ruins are important historical records, representative buildings and objects. It has great historical value left by ancient human activities. The protection and development of great sites are of great significance. The tourism market of great ruins has the advantages of good education, good disposable income, long stay time, easy in-depth experience and little influence by seasons, and has become an important part of cultural tourism.

Lv Wei Lv Wen discussed the development model of site tourism. On the premise of protection, reasonable development through scenario planning and experience design can not only meet the sightseeing needs of tourists, but also enhance the competitiveness of scenic spots and effectively feed back the protection of large sites.

Scenario planning of tourism development of great sites

Based on "authenticity", refine the theme and build the main line of the scene.

It is the first step in the journey of cultural experience to closely follow the distinctive theme of the historical era. A good tourism theme based on historical connotation can make tourists fully feel the influence of history in unforgettable experiences. The determination of cultural tourism theme plays a leading role in the spatial layout of tourist area planning, and it is also an indispensable key factor to enhance the overall image, and it is the link between each specific single design in terms of recreation mode.

General cultural tourism resources have the characteristics of scattered distribution and homogeneity. A cultural resource exists in adjacent places, or each place has only one or several side features, and there is no integrity. Therefore, in the development of cultural tourism resources, it is necessary to adopt thematic and intensive means to aggregate resources and realize the optimal allocation and integration of resources through transplantation, borrowing and grafting.

In the project of Chengyang Eight Villages, Lv Wei Lv Wen adheres to the principle of interactive experience in product design and recreation mode setting, makes full use of the advantages of its quantitative structure layout, and adopts the theme display strategy and the development strategy of "one village, one product". Setting a theme of Dong customs experience in each stockade has formed a series of product pedigrees with eight characteristics and eight climaxes in eight stockades and a holistic deep experience community, which has achieved ideal results.

Green Dimension Creativity: Propaganda Design of Guangxi Chengyang Bazhai 5A Scenic Area

Lv Wei's Original: Scenes of the Wild Goose Gate in the Spring and Autumn Period

Create experience situation and create experience "gas field"

Tourists' experience of cultural tourism resources is not only the experience of cultural noumenon, but also the overall feeling of cultural environment and cultural atmosphere. Due to its long history, some sites have no or damaged buildings on the ground. For such sites, it is necessary to reproduce the historical and cultural scenes to the maximum extent by means of scientific and technological display, architectural restoration design, and reproduction of customs and environment, so as to create an immersive experience atmosphere for tourists.

Simulate historical situations and reproduce dynamic experience scenes.

It is necessary to create a tourist-oriented cultural experience model, seek rich and colorful forms of expression, and let culture come out, live and transform into an interactive and open dynamic form. It is not enough to have a static overall space and scene. It is necessary to rely on the main line of the scene to simulate the dynamic experience scene of innovative scientific and technological experience, turn the visit into an exchange and entertainment activity, create an empathetic and memorable tourism experience for tourists, and form a spiritual resonance with the tourism products of the site.

In the planning of Daming Palace National Heritage Park, Lv Wei Lv Wen designed the "COSPLAY Reality Show" of Daming Palace. By combing the stories and allusions of Daming Palace, a participatory sitcom with many roles was designed. Tourists are not only participants, but also spectators and experiencers. There are hundreds of roles for tourists to choose from, "having a director addiction and a star addiction".

Lv Wei Original: Xi 'an Daming Palace Ruins Park

Outline the unique situation and innovate the project design

On the basis of the overall spatial structure and historical scenes, a tourist area with large ruins that attracts tourists needs more experiential projects and the support of landmark landscapes and structures. These projects either rely on unique physical resources or exist in historical records. From the perspective of enhancing experience, these supporting structures also need situational planning, and it is necessary to form experience situations and theme cultural packaging around the main line of big sites. We can use modern science and technology to simulate and innovate the dynamic experience scene, and touch the historical, cultural and aesthetic value of great sites in the tourism experience.

In the planning of Xi 'an Daming Palace National Heritage Park project, Lv Wei Lv Wen designed the virtual experience system of the site, and designed the 3D animation foundation for the architectural scale, shape and story of the five palaces of Daming Palace, namely Hanyuan Palace, Linde Palace, Zheng Xuan Palace, Yan Ying Palace and Chenjing Palace. Combined with stereoscopic display or cave immersion projection system, joystick, tactile display, helmet display, stereoscopic projection equipment or virtual walking system (Cyber walk or Virtusphere), visitors can experience five scenes including Yuan Dynasty, Zheng Xuan Dynasty, Chenzi Dynasty, Yanzheng and Linde Imperial Banquet in various ways through joystick (walking, car driving and flying). ).

Innovate the creativity and sales of tourism commodities and deepen the experience of great sites.

When participating in cultural experiential consumption, people usually buy some souvenirs out of nostalgia. A symbolic souvenir is actually a materialization of experience and an extension of experience. We should make full use of this function of souvenirs, innovate tourist souvenirs with characteristics and individuality, ensure the participation of tourists and the uniqueness of tourist souvenirs, and better meet the needs of tourists.

At present, there are serious problems of homogenization and lack of characteristics in the commodity development of domestic tourist destinations, and tourists can basically buy the same tourist souvenirs at any scenic spot. It can be said that this problem has not been fundamentally solved in most tourist areas in China.

Lv Wei Lv Wen believes that the form of tourism commodities is closely related to the stage characteristics of tourism development, and the characteristics of tourism behavior of "getting off the bus and taking photos for shopping" are actually complementary to the stage characteristics of "sightseeing". Then, at this stage, China's tourism industry has embarked on the industrial upgrading stage of "sightseeing to leisure and vacation", and the traditional tourism commodity development model will naturally upgrade.

With the arrival of experience tourism era, tourists are more willing to buy "memories" of "experience process". The development of souvenirs is no longer a simple process of selling small commodities, but a unique experience process full of historical and cultural connotations.