How will Hangzhou use the Asian Games to set off a "tourism fever"?

On August 27th, 20 18, it was reported that Hangzhou Tourism Commission planned to launch a series of publicity activities for the Asian market from August to June 10, just as Hangzhou was about to take over the torch of the 2022 19 Asian Games, in order to further enhance Hangzhou's international influence after the G20 summit in 20 16.

Recently, the Hangzhou Tourism Commission officially launched the "most poetic" Hangzhou project for Asian tourists to experience. After intense recruitment and selection in July and August, four travel bloggers from Singapore, Malaysia, Thailand and Indonesia were invited as leaders to lead eight overseas students from Hangzhou to visit the beautiful Hangzhou on August1-August 8, picking tea and seeing the lake together. The Hangzhou travel experience of international social media experts successfully detonated social networks, and set off a "Hangzhou fever" on Facebook, Instagram and Youtube, presenting a more poetic Hangzhou travel experience for the world: from the West Lake to Xixi Wetland, from meijiawu Tea Garden to Feilaifeng of Lingyin Temple, learning calligraphy under the guidance of masters, learning Tai Chi Kung Fu of "seeing tranquility in motion" in Yanwutang, and experiencing China handicrafts in Silk Museum and Qiaoxi historical and cultural block.

Zhang Ansheng, member of the Party Committee of Hangzhou Tourism Commission and director of the Marketing Department, said: "Through this activity, we hope that everyone can have a unique tourism experience in Hangzhou, and we also hope that through your experience, we can tell the world that Hangzhou not only has two world cultural heritages, namely, the West Lake and the Beijing-Hangzhou Grand Canal, but also the Lingyin Temple, the beautiful Xixi Wetland, the silk and other China Cultural Museums which integrate Buddhist culture, majestic temples and magnificent nature. We hope to convey to the world that Hangzhou is not only a poetic beauty, but also the cradle of science and technology and the carrier of culture. We hope that through this experience, with the help of talents and the influence of international students on social media platforms, we will introduce the innovative development of Hangzhou, an emerging international tourist city, to friends all over the world and convey to the world the tolerance, confidence and exquisiteness of the host city of the next Asian Games. "

As Hangzhou is about to receive the torch of the 2022 19 Asian Games, from August to 10, Hangzhou Tourism Commission plans to launch a series of integrated marketing: in August, it will launch Hangzhou route concessions in conjunction with China International Airlines, AirAsia, Singapore Scoot and Cathay Pacific, creating practical benefits for Asian tourists. In September, the Asian Games tourism video, Asian Games tourism guide and website were released, which provided rich tourism inspiration and practical route information for Asian tourists. On June 5438+ 10, we promoted the dissemination of social media content and released subway advertisements to continuously enhance the tourism influence of Hangzhou.