Traditional Culture Encyclopedia - Travel guide - What is the relationship between visitors and tourists?
What is the relationship between visitors and tourists?
1. A tourist refers to a person who travels outside his usual environment and stays for no more than 65,438+02 months, and the purpose of traveling is not to get paid from the place he goes through activities. A traveler refers to a person who travels for fun out of curiosity. Tourists refer to people who travel out of curiosity or want to relax. Travellers are more like a kind of "work". They may play around the world all year round.
Second, classify tourists according to their tourism purposes.
According to the different purposes of people's travel, we can divide visiting tourists into three basic types: leisure tourists, business tourists and private tourists. We will analyze their respective market characteristics as follows:
1. Leisure tourists
Generally speaking, leisure tourists usually have the following characteristics:
1) has a large number of people and a large proportion.
2) Tourism activities are seasonal.
Except for retirees, almost all on-the-job employees use their holiday time to travel. For example, the number of people traveling during the Golden Week in China will increase on a large scale, while the number of people traveling at ordinary times is relatively small.
3) More freedom of choice.
There is greater freedom of choice in the choice of destination, travel mode and specific travel time. Because of its great freedom of choice, leisure tourists are also the most exciting market part of similar tourist destinations and similar tourism enterprises.
4) Price sensitivity
Leisure tourists are very sensitive to prices because of their own expenses. When they choose tourist destinations or buy tourist products, they often compare the prices vertically and horizontally.
2. tourists on business
Business travelers represented by business people are another important tourist source market. Compared with leisure tourists, the market characteristics of business travelers are as follows:
1) Travel frequency is high.
2) Tourism activities are not seasonal.
3) The freedom of tourism activities is small.
4) High consumption level
In terms of the requirements of tourism services, travelers pay attention to the reliability, comfort and convenience of services, so their consumption level is usually relatively high.
5) Low price sensitivity
On the one hand, tourists do not travel at their own expense, on the other hand, they have no freedom to choose and change their destinations.
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