20 10 what influence does china international travel mart have on China?

20 10,? The main features of the International Tourism Fair are as follows?

First, the background is special and the meaning is special.

At present, the global tourism industry is still seriously affected by the international financial crisis and influenza A (H 1N 1), and it will take some time to fully recover. Under such a special background, this year's Travel Expo can attract 94 countries and regions to participate, surpassing the 2007 Kunming International Travel Expo. With an exhibition area of 50,000 square meters, there are 0/80 exhibition halls148 booths and more than 0/000 overseas buyers, which is of special significance for restoring global tourism confidence and promoting international tourism exchange and development.

China's economy began to stabilize and rebound, China's tourism industry was generally stable, and the international tourism market paid more attention to and participated in China's tourism industry. Twenty distinguished guests from 18 countries and regions attended the fair. Among them, deputy prime minister 1 person, 9 ministers. In addition, heads of four international organizations, including World Tourism Organization, Asia-Pacific Tourism Association, South Pacific Tourism Organization and Caribbean Tourism Organization, attended the meeting, and 1 192 overseas exhibitors attended the meeting. This is of special significance for China's tourism industry to strengthen tourism cooperation with other countries in the world, expand tourism exchanges and enjoy development opportunities.

Second, major activities are concentrated, and media propaganda has formed momentum.

The opening ceremony of the fair, China World Expo Tourism Night, Taiwan Province Tourism Night, China-ROK Tourism Ministers' Meeting, China-Japan Friendship Tree Planting Activity, China-ASEAN Tourism Forum, Kunming Friendship Tour Self-driving Relay and other activities were held. Relevant international organizations, tourism departments and tourism enterprises have held more than 20 product briefings, such as "Caribbean Tourism Promotion Conference" and other tourism promotion activities. Exhibitors at home and abroad have held more than 50 cultural performances in the exhibition hall to publicize and display local tourism characteristics in a lively form. Left a deep impression on people.

Trade fairs and major events have attracted extensive attention from Chinese and foreign news media. There are more than 400 domestic mainstream media such as CCTV, People's Daily, Xinhua News Agency, Economic Daily, Guangming Daily, china national radio, China Radio International and many overseas professional media, as well as news organizations in Yunnan and other provinces, with nearly 800 journalists attending. In addition, 1 1 media set up booths at the fair, and portals such as Xinhua, Sina and China Travel Network and some online media also set up live broadcast rooms and service areas in the exhibition hall to cover the fair in all directions and publicize the development achievements of China's tourism around the theme.

Third, innovate and strengthen the brand.

The new tourism products of this ICIF are constantly emerging and becoming increasingly rich. All provinces, autonomous regions, municipalities and exhibitors attach great importance to the promotion and cultivation of new tourism products, and new tourism products represented by eco-tourism, rural tourism, red tourism and coastal holiday tourism account for a considerable proportion in the product display and promotion transactions of this fair. High-end tourism products such as exhibition tourism, golf tourism, yacht cruise and so on have become the hot spots of the fair. Self-driving, self-help, outdoor adventure, online travel and other new forms of tourism have become the focus of exhibitors' display and publicity.

All localities attach great importance to the building of tourism brands, integrate regional tourism resources and launch tourism products with their own characteristics and brand value.

Fourth, the level of organization has been improved year by year, and the degree of marketization has been further deepened.

Under the adverse effects of the international financial crisis and influenza A (H 1N 1), 94 countries and regions can still participate in this Expo, which is an important manifestation of the organization level of the Expo. This year, the organizing committee has been exploring and drawing lessons from the advanced international exhibition methods, further deepening the market-oriented operation mechanism in exhibition organization, guest reception and media publicity, actively introducing the bidding system for large-scale events, and further improving the comprehensive ability of holding exhibitions through effective operation. With the increasing influence of the fair, the booth investment, advertising investment and news reports of the fair are becoming more and more active and smooth. According to the feedback, the welcoming dinner, opening ceremony, "Expo Tourism Night" and other large-scale activities organized by the organizing committee of this Expo were very successful. Chinese and foreign tourism authorities, tourism organizations, tourism enterprises and colleagues in the industry all regard this Expo as an important opportunity and platform for exchanges and cooperation.