What is "show-off tourism"?

“Fashion-style tourism”, also known as reverse tourism, refers to the practice of choosing an unknown destination for vacation, staying in a hotel, and eating local delicacies, instead of visiting popular cities and internet celebrity locations. A way to travel for leisure.

It is completely different from the previous way of traveling. "Stop-style tourism" has undoubtedly opened up another way of leisure, which reflects the change in the travel mentality of the younger generation. Young people have high work pressure and fast pace of life. Instead of joining the crowds of people and joining in the fun, it is better to avoid the hustle and bustle and pursue purity. The places visited by "show-up tourism" are often not over-developed and have not yet become commercialized. They retain the rich local style and characteristics. On the one hand, people can experience the authentic customs and culture, and on the other hand, with the unique tourism Resources provide another possibility for "Poetry and Distance".

Of course, looking at it from another perspective, "show-up tourism" is highly praised by young people and "seen" by more people, which is also related to the active actions of the governments of niche destinations. It is not difficult to see that these popular cities generally focus on improving the industrial structure adjustment and service industry level. On the basis of retaining local tourism characteristics, they are committed to providing tourists with a better experience. At the same time, they are good at using multiple platforms such as community platforms and short videos. Promote, reduce customer acquisition costs, and enhance your own visibility.

However, it is worth noting that "show-off tourism" also risks stepping on minefields. Some "unpopular places" have problems such as low development level, insufficient viewing ability, poor reception conditions, and troublesome transportation connections, which directly affect the tourism experience and even leave a negative impression on tourists; in some places, "enclosure is king" , privately set up scenic spots, not only destroy the ecological environment and disrupt the order of the tourism market, but also may threaten the safety of tourists' lives and property.

In the future, the choices of travel methods and destinations will be more diverse. In response to phenomena such as "sham tourism", tourism product development must focus on tourists and carry out all-round improvements. It should not only maximize the advantages of hospitality, simplicity and integrity, and being like a family, but also actively improve the environment, We will develop more personalized and diversified services in terms of transportation, health, catering, security, etc., win over tourists through active rectification, and gain more favor by continuously improving reception conditions.

To a certain extent, the popularity of "show-down tourism" also declares the decline in the absolute attractiveness of traditional scenic spots. Every holiday, some "popular scenic spots" are overcrowded, have a poor experience, and have low consumption value for money. They have been commercialized and become the same. They are being complained by more and more tourists, especially young people. This phenomenon has also brought new enlightenment to the tourism industry. Popular scenic spots remain unchanged and it will become increasingly difficult to survive. How to innovate, keep integrity and innovate, and rely on unique regional culture, life scenes, and humanistic atmosphere to return travel to its truest form? Form has increasingly become a question for attracting and retaining visitors.