The development trends and paths of tourism and elderly care

“Tourism + elderly care” has become a new way of elderly care, which not only provides the elderly with a high-quality leisure and elderly care method, but also creates new demands for economic development. "Tourism + Elderly Care" will promote the merger and reorganization of advantageous tourism enterprises and elderly care institutions across regions, industries, and ownership systems, create industrial advantages for cross-border integration of tourism and elderly care industries, produce the effect of "1+1>2", and bring products Innovation, technological innovation, market innovation, management innovation, etc., and form a demonstration effect, "crowding out effect" and "multiplier effect" for other enterprises or value chain links. To this end, efforts should be made to promote the development of the tourism elderly care service industry from the following aspects:

1. Promote the reform of the tourism elderly care service system

Establish a medical insurance off-site settlement system. For a long time, my country’s medical The non-marketization of resource allocation, the differentiation of medical systems under different systems, and the dual structure of pension insurance mean that a settlement mechanism for remote medical insurance has not yet been formed. The inability to achieve off-site settlement of medical insurance is a major institutional obstacle hindering the development of tourism elderly care. Therefore, it is necessary to deepen the reform of the medical insurance linkage system, establish a settlement mechanism for off-site medical treatment, formulate basic medical insurance relationship transfer and continuation methods, and solve the medical problems caused by tourism elderly care when seeking medical treatment in other places. The issue of inter-regional transfer and connection of fees has become a top priority.

2. Form a special land security mechanism

Tourism and elderly care are both public welfare and non-public welfare. In the development process of tourism and elderly care, the government still needs strong support. On April 23, 2014, the Ministry of Land and Resources issued the "Guiding Opinions on Land Use for Elderly Care Service Facilities", which stipulates that land for for-profit elderly care service facilities should be supplied through paid methods such as leasing and transfer. In principle, leasing is the main method. This means that there are national regulations for constructive senior care land, and it also means that senior care real estate enjoys national preferential policies. However, policies such as taxes, fees, subsidies and subsidies specifically for senior care real estate have not yet been introduced. It is recommended that relevant departments issue as soon as possible state-owned land allocation, transfer and supporting policies specifically for the development of tourism and elderly care, collective land acquisition or special use policies to ensure the development of tourism and elderly care, land planning or indicator arrangement policies for tourism and elderly care development, and land transfer fee reduction or exemption. Installment payment policy, etc.

3. Innovative Fund Development Guarantee Mechanism

To innovate the financing methods of the tourism elderly care industry, we must not only give play to the guiding role of the government, but also increase the introduction of social capital in order to activate tourism Senior care market. The first is to comprehensively implement the reform of elderly care services such as public-private operation, public construction and private operation, private government subsidies, and government purchase of services; the second is to establish a tourism elderly care industry investment fund to invest in key projects such as elderly care service institutions, facilities and service networks, and health care and elderly care industry chains. Provide support; third, adopt equity investment funds, listed financing, venture philanthropy, PPP and other models to drive social capital to increase investment in building elderly care facilities and providing elderly care services. It is necessary to attract social resources and mobilize private capital to invest in the elderly care tourism industry, and provide developers with industrial and commercial and tax support and preferential treatment. Carry out business activities in the form of "private-owned assistance" and "public-owned and private-operated" to privatize social welfare, diversify investment entities, and strengthen the participation of non-governmental organizations, non-profit organizations, and some enterprises and individuals in the development of tourism and elderly care.

Enrich the supply of tourism and elderly care elements. In view of the characteristics of the elderly tourism market, we focus on the integration of elderly recreation needs and tourism services. First, the combination of traditional elderly sightseeing and leisure products with high-end elderly health and wellness vacation products, such as the development of hot spring resorts. type elderly care tourism products, farmhouse leisure experience elderly care products, leisure farms, horticulture recuperation and elderly care products, medical health tourism products, family-oriented home/travel elderly care products, etc.; second, the standardization of elderly service products, such as formulating elderly care products based on the needs of the elderly. In terms of travel service standards, hotels should formulate and implement management standards for elderly room service and catering services, and scenic spots should improve the standards for elderly service facilities. The third is the time-sharing of elderly health and vacation products. By learning from the introduction of the hotel time-sharing vacation system, elderly vacation sharing can be developed. Time vacation products meet the needs of "migratory bird-style" and "residence-style" elderly care, and gradually establish and improve a time-sharing multi-point vacation network serving the elderly.

Improve the productivity of the tourism and elderly care industry and improve the development efficiency of the tourism and elderly care industry.

In 2015, my country proposed supply-side structural reforms. Starting from improving the quality of supply, we will continue to promote structural adjustment, rationally allocate production factors, expand effective supply, and improve the adaptability and flexibility of the supply structure to changes in demand. , improve total factor productivity and better meet the needs of the people. One of the important connotations of supply-side reform is to focus on development efficiency. For a long time to come, my country's economic development will "adhere to improving the quality and efficiency of economic development as the center." The tourism and senior care industry should also be guided by this guideline. Vigorously improve the development and utilization efficiency of human, material and financial resources.

Deepen the professional division of labor and cooperation in tourism and elderly care. According to Adam Smith’s theory of division of labor and collaboration, deepening division of labor and collaboration can greatly improve economic efficiency. At present, my country's tourism and elderly care industry appears more in the form of industrial complex projects, which basically includes most of the industrial activities of tourism and elderly care. This is mainly due to the incomplete development of my country's tourism and elderly care industry chain. In the next period of time, the upstream and downstream industrial chains should be further improved to guide the development of each industry in the direction of refinement, specialization, and branding.

Create a good development environment for tourism and elderly care, formulate and improve relevant laws and regulations, and improve tourism and elderly care service standards.

In 2016, the National Tourism Administration announced the "Travel Agency Senior Tourism Service Standards" (LB/T052-2016) industry standard, which greatly improved the tourism and elderly care service industry standards. In the future, relevant laws should be further introduced to clarify the basic norms for the development of tourism elderly care, formulate administrative regulations and local regulations to promote the development of tourism elderly care, as well as normative documents and industry standards for the specific management of tourism elderly care, and build a comprehensive tourism industry. Pension legal security system.

Strengthen the construction of public facilities for tourism and elderly care

Focus on accelerating the construction of public service infrastructure such as environmental and ecological protection, medical and health care, culture and sports, and transportation, and gradually improve tourism Supporting facilities for the elderly. Promote the comprehensive development of the tourism and elderly care service industry focusing on elderly life care, elderly products and supplies, elderly health services, elderly sports and fitness, elderly culture and entertainment, elderly financial services, elderly tourism, etc.

The tourism elderly care service system is more complete. Elderly care services such as daily care, medical care, spiritual comfort, and emergency rescue cover all elderly people at home and traveling. Service facilities such as day care centers and elderly activity centers that meet standards cover all urban communities. More than 90% of towns and more than 60% of rural communities have established comprehensive community service facilities and sites including elderly care services.

Establish a good integrity environment in the tourism elderly care market

Vigorously strengthen the construction of the integrity system of tourism elderly care institutions, study and formulate star rating standards for tourism elderly care institutions, and carry out star rating of tourism elderly care service institutions. Gradually establish an open, equal, and standardized access and exit system to further enhance the professionalization and standardization level of tourism elderly care services. Through star rating and policy adjustment, the enthusiasm of social forces to participate will be further stimulated, and a healthy competition mechanism will gradually be formed to ensure the survival of the fittest. Explore the establishment of an assessment mechanism for the ability of the elderly and a rating mechanism for tourism and elderly care institutions, and incorporate the service quality and credibility of tourism and elderly care service institutions into the construction of the credit system to comprehensively create a social environment that "respects, respects, and embraces the elderly."