How to realize the transformation and upgrading of tourism

At present, the transformation and upgrading of tourism presents many new contents, which also constitutes an important feature of tourism development at this stage. Generally speaking, the transformation and upgrading of tourism is multifaceted and multi-level, and it is difficult to describe it with a single model. From different angles, the transformation and upgrading of tourism shows different characteristics.

First, from the perspective of tourism products. Although sightseeing is still an important part of China tourism market, especially the mass tourism market, it is no longer the only subject of the market. The rapid development of new tourism products such as leisure and holiday tourism, special tourism, leisure tourism and business tourism has enriched the types of tourism products in China. At the same time, the emergence of tourism modes such as "business+hot springs" and "business+golf" in Dongguan and other places shows that the ways of various tourism product combinations are more diversified.

Second, from the perspective of tourism market, it has completed the stage from the unique inbound tourism to the coordinated development of the three major markets: inbound, domestic and outbound. In this process, domestic tourism plays an increasingly important role in China's three major markets because of its huge market potential and unique role in expanding domestic demand. Outbound tourism not only plays an important role in balancing trade and easing economic friction, but also is an important source of profit for many travel agencies. In addition, the domestic consumption of China citizens before and after their outbound travel (for example, some tourism products purchased in China for outbound travel) has also played a positive role in expanding domestic demand.

Thirdly, from the perspective of tourism mode, while the group tourism organized by travel agencies continues to grow steadily, individual tourism has become the main body of tourism mode. In particular, the rise of self-driving tourism has greatly changed the overall pattern of tourism. New modes of travel, such as club tours and online group tours, are also very popular among young people.

Fourthly, from the perspective of tourism operation mode, informatization has a wide and far-reaching impact on the transformation and upgrading of tourism. It can be predicted that informatization will bring revolutionary changes to the travel mode of tourists, the management mode of tourism enterprises and the management mode of tourism administrative departments in the future. Conforming to this trend is the proper meaning of tourism transformation and upgrading.

Fifth, judging from the demands of tourists, due to the increase in the number of trips and the maturity of tourism experience, their requirements for tourism products and services have improved significantly. In the past, there was no market space for The Journey to the West-style products, and it was even more difficult for tourism services in a broad sense to win the recognition of tourists. This forces tourism operators to speed up the pace of innovation and improve service quality. This has also become the internal driving force to promote the transformation and upgrading of tourism.