What is the phenomenon that the tourism market is picking up?

In this article, I will introduce in detail the recovery of the national tourism market this year, as well as the preferential measures and scenic spots introduced by various places.

First, the domestic tourism market review

At the beginning of 2023, affected by the COVID-19 epidemic, the national tourism market suffered a severe blow. However, with the continuous improvement of vaccination rate and the effective control of the epidemic situation, the national tourism market gradually began to recover and reached its peak during the Qingming holiday.

The data shows that during the Qingming small holiday this year (April 2 -4), the country * * * received domestic tourists1.800 million person-times, an increase of1.40% year-on-year; Tourism revenue reached 84 billion yuan, a year-on-year increase of 175%. From these data, we can see the strong recovery of the national tourism market this year.

Second, various scenic spots have introduced preferential measures.

In order to attract more tourists to visit and spend, during the holiday in Tomb-Sweeping Day, a series of preferential policies were introduced in major scenic spots.

1. Palace Museum

The Palace Museum has launched the "Fu Zi Route", where visitors can follow the established route and get different souvenirs from Fu Zi. At the same time, the Palace Museum also launched a limited-time special ticket, which can enjoy a 30% discount from Monday to Friday.

2. Great Wall Scenic Area

The Great Wall Scenic Area has launched the "National Lowest Price" ticket discount activity, and visitors can visit the Great Wall Scenic Area at a lower price during the Qingming holiday.

3. Zhangjiajie National Forest Park

Zhangjiajie National Forest Park has launched a free ticket activity. Just make an appointment through official website and provide your ID card information to enjoy the park for free.

4. Beijing Wildlife Park

Beijing Wildlife Park has attracted much attention because of the attack last year. In order to revive the tourism market, the scenic spot has also introduced various preferential measures, including ticket discounts and gifts.

The above are just preferential policies for some scenic spots. In fact, many scenic spots across the country have launched corresponding measures and colorful activities. In addition, hotels, restaurants and other tourism-related enterprises have also introduced preferential measures to attract more tourists.

Third, new hot spots in tourism.

In addition to traditional tourist attractions, many new tourist hotspots have emerged this year. Here are some examples:

1. Hulin Garden in South China

Due to the setting in The Wandering Earth's films, this scenic spot with the theme of protecting the South China Tiger has suddenly become one of the hot spots of public concern. Here, you can get in close contact with the national treasure animal South China Tiger and participate in related popular science activities.

2. Longmen Ancient Town

Longmen Town is located near Huizhou City, Guangdong Province, and the ancient city is well preserved. It is a scenic spot known as "the first ancient town in Lingnan". Here you can feel the rich Lingnan culture.

3. Deqing Wuzhen Night Show

As one of the management units under the jurisdiction of Wuxi lingshan scenic spot, a famous scenic spot in the south of the Yangtze River, Wuzhen, Deqing, has vigorously promoted the development of night economy this year after the first trial of night tour last year. During this period, there will be programs and performances with different themes in Wuzhen, Deqing every night.

Four. conclusion

During the period of Tomb-Sweeping Day this year, the national tourism market ushered in a strong recovery, and various scenic spots also launched a variety of activities and preferential policies. I believe that in the future, the national tourism market will further develop and grow, and more and more people can enjoy the happiness and harvest brought by tourism.