20 19 Analysis of Postgraduate Entrance Examination: Tourism Management Major

I. Training objectives and basic requirements

(A) training objectives

Cultivate senior applied professionals with social responsibility, entrepreneurial innovation ability, tourism professionalism, international vision and strategic thinking ability, who can be competent for the practical work of modern tourism and related industries.

(2) Basic requirements

1, master the basic theory of Marxism, and have good political literacy and professional ethics.

2 master the basic principles of tourism management, and have the basic knowledge, professional thinking, practical ability and implementation skills required for tourism management.

3. With an open international vision, it can lead the innovation and development of a certain field in a specific industry.

4. Have management skills in tourism and related industries, and be able to develop potential resources and create comprehensive benefits.

5, with forward-looking strategic thinking ability, can grasp the new phenomenon in the process of tourism development, solve the key problems in the operation of tourism.

Second, the enrollment target of tourism management major

Persons with bachelor's degree in national education sequence (or equivalent) and 3 years or above practical work experience.

Third, learning methods and years

The full-time study period is generally 2 years; The length of part-time study is generally 3 years, of which the cumulative study time at school is not less than 1 year.

Fourth, the training mode of tourism management specialty

(a) to promote the joint training of institutions of higher learning and tourism industry departments, scientific research institutions and related enterprises and institutions. Combined with the actual situation and characteristics of tourism, the training methods can be flexible and diverse.

(B) the use of open and diversified teachers. Hire well-known teachers at home and abroad with rich teaching experience and management practice experience to teach graduate students. The teachers hired not only have the experience of studying and researching in tourism higher education and scientific research institutions, but also have the experience of providing consulting or management consulting for first-class tourism enterprises, governments and industry associations at home and abroad. You can also hire leading figures, executives and tourism administrative personnel of well-known tourism enterprises at home and abroad to give lectures to graduate students.

(3) Adopting heuristic and seminar teaching methods, integrating theory with practice, paying attention to practical application and cultivating graduate students' thinking ability and problem-solving ability. Combined with the actual case of tourism development in China, make full use of classroom discussion to guide graduate students' creative thinking.

(4) Strengthen practical links. There should be clear requirements for postgraduate internships with different backgrounds, and the results should be assessed. The form of internship should be arranged according to the actual situation of graduate students.

(5) Academic performance should be comprehensively evaluated from the aspects of examination (including oral examination), homework, classroom discussion, case analysis, special report and literature reading. Ask experts with rich practical experience in the practice department to teach or lecture. Set up a tutor group and adopt the guidance mode of combining collective training with tutor's personal responsibility. The tutor group should absorb the personnel with senior professional and technical positions or senior management positions in the tourism practice department.

Verb (abbreviation of verb) course setting

The implementation of the credit system, the total credit is not less than 32 credits.

(A) the core compulsory courses

1, Marxist economic theory (3 credits)

2. Professional English (3 credits)

3, tourism industry economic analysis (2-3 credits)

4, tourism destination development and management (2-3 credits)

5. Tourism Marketing (2-3 credits)

6. Tourism Planning and Strategy (2-3 credits)

7, tourism investment and financial management (2-3 credits)

8, service management (2-3 credits)

9. Tourism Information System (2-3 credits)

(2) Directional elective courses

Each training unit can choose its own professional direction according to the characteristics of its own students, combining its own teaching advantages and the characteristics of cultivating talents, and offer elective courses around the professional direction. For example, the management of tourist destinations, hotels, travel agencies and scenic spots. Elective course credits are determined by each training unit, and it is recommended that each elective course be between 1-3 credits.

On intransitive verbs

The topic of the paper should be combined with the reality of tourism development, and the form of the paper can be a special study or a high-quality investigation report or case study report. The evaluation of the paper mainly examines its ability to solve practical problems by applying the theory it has learned, whether the content is innovative and how valuable it is (such as its contribution to social and economic benefits).

Among the reviewers of dissertations, there must be 1 experts with senior professional and technical positions in practical departments. The members of the thesis defense Committee should be experts who work in practical departments and have senior professional and technical positions or senior management positions.

Seven. Degree conferring

Those who have completed the training links such as course study and practice, obtained the required credits, and passed the thesis defense, will be awarded the professional degree of Master of Tourism Management upon examination by the degree-granting unit academic degree evaluation committee.

20 19 analysis of postgraduate entrance examination: the content of tourism management specialty ends here. Registration time, registration method, application questions, preparation skills and more related content will be continuously updated. I wish all candidates can prepare for the exam carefully and pass the exam smoothly.