What are the main points of modern tourism planning?

In recent years, the tourism industry in China has developed very fast, and many tourist attractions have begun to open to consumers. However, the business models of most tourist attractions are similar, and it is difficult to meet the needs of consumers. Therefore, many tourism enterprises begin to consult corporate brand planning companies for brand planning, which can not only enhance the popularity of tourist destinations, but also let consumers know about the changes of tourist attractions, thus preferring to travel abroad. So what is the idea of brand planning in tourism?

1, tourism research. Calculate the total number of tourists at the destination; Understand the source structure of destination tourists; Consumption form and approximate consumption amount of destination tourists; The development trend of the number and source of destination tourists in the next three years.

2. Brand positioning. To determine the image of the destination in the eyes of the target audience on the basis of investigation, we should first consider the resource advantages of the destination, and then consider the public's recognition of the positioning. In addition, according to the recognition of investors and even the international community, we should determine our own development orientation and core values, so that future brands can form a distinctive new brand image in the eyes of the target audience.

3. planning. Participate in the research, compilation and demonstration of tourism development planning, and undertake relevant technical support for the review of tourism development planning submitted by local authorities; Research on the basic theories, policies, key and difficult issues affecting the development of tourism; Actively carry out high-level personnel training and international and domestic academic exchanges in the field of tourism; The overall case study of regional tourism development; Research on customized tourism projects.

4. Innovation strategy. According to the advantages of resources and the demand of tourism market, the positioning of tourism market, theme positioning, spatial layout, key projects and tourism development time sequence are found out, and relevant implementation measures are put forward. Analyze the current situation of tourism marketing, determine the main target market for the development of tourism industry, put forward the target source market, propaganda slogan, propaganda means and three-year publicity action plan according to the principle of synchronous development and promotion of tourism resources, build tourism brands and plan the whole case of tourism brands.

5. Creative execution. Use the media and many cooperative media to carry out website revision, search engine promotion, video communication, blog, Weibo, travel book publishing and event marketing.

6. Communication monitoring. Analyze the behavior of target users, the cost of tourism promotion and the promotion effect of advertisements in the next stage.

7. Investment consulting. Investing in tourism and developing tourism resources is an important way to develop local economy and improve urban competitiveness. Promoting the specialization, standardization and internationalization of tourism resources development, investment and management has become an important issue facing the tourism industry. Integrate the wisdom of industry consultants and investors, find new ideas for local tourism investment and financing, attract investors' attention, and open up the fast lane of attracting investment.

8. Theoretical summary. According to the effect and mode of updating communication, sum up experience, find out better promotion schemes and means suitable for local tourism development, and form a complete theoretical system.