3000 word essay sample about university folk culture

Folk culture is the memory of history for thousands of years, accumulates human survival wisdom, represents the beliefs of a nation, and is the standard of life of a nation. The following is the content of the folk culture papers that I have compiled for you. You are welcome to read and refer to it! Folk culture papers 1

On the contemporary value of folk culture

Abstract: Our country is a historical A country with a long ancient civilization, traditional culture is an important part of our national culture. Our country is composed of multiple ethnic groups and has rich and colorful traditional folk culture. However, under the influence of foreign culture at this stage, the development of traditional folk culture has been greatly affected. The living space of traditional culture is constantly being compressed. How to ensure that folk culture is protected? The survival and development of culture have become the focus of contemporary society. This article analyzes and discusses the contemporary value of folk culture.

Keywords: folk culture; contemporary; value; thinking

Our country has a long history. Thousands of years of history have created our country’s rich traditional cultural heritage. Traditional folk culture is our country’s national spirit. The source of development is also an important part of our culture. In the process of continuous development of modern society, foreign culture has had a strong impact and influence on my country's traditional folk culture. The development space of folk culture is affected by foreign culture and is shrinking little by little. The survival and development of traditional folk culture are facing difficulties. It's a big challenge. In the development of modern society, national culture is the spiritual driving force for the survival and development of a nation. Only by maintaining an understanding of the contemporary value of folk culture can we point out a reasonable direction for the development of traditional folk culture.

Because the core elements of folk culture are collective compliance, repeated demonstration, and continuous practice, it has the function of enhancing national identity, strengthening national spirit, and shaping national character. At the same time, due to the difference between the natural environment and the social environment, folk customs often exhibit complex characteristics, but they also have some stable characteristics. Generally, folk customs have characteristics such as sociality, regionality, variability, inheritance, and normativeness.

The importance of folk culture is self-evident. National culture, as the root of our country’s national culture, is the foundation of our nation. The continuous inheritance of folk customs provides an important guarantee for the development and prosperity of folk culture. In addition, folk culture is also constantly developing and changing, and is constantly affected by society. The changes and development of folk culture are the needs of its own development and the needs of contemporary society. Folk culture has an impact on people's values, ethics, aesthetics, social psychology and many other aspects. Folk culture is an important source of social unity and a reflection of people's values. In the development of modern society, folk culture is the core of social culture. content.

Folk culture is also of great value to the development of contemporary society in my country and is an important driving force for social development. Folk culture is the inheritance of our country's traditional culture and the carrier of Chinese culture. Folklore is the carrier of folk culture, which includes folk legends, operas, entertainment, skills, beliefs, values ??and other different contents. Folklore is rich and has been inherited and developed in traditional folk life. Only by promoting folk culture can we continue and inherit our country's traditional culture. Folk culture can cultivate national spirit and enhance national identity.

Among the people, various folk cultures contain various excellent cultures and form a huge historical information chain. Folk culture contains rich wisdom and unique spirit. Folk culture has unique personality characteristics and inspiration. Folk culture carries rich emotions and is a powerful inheritance of our country's traditional culture. Folk culture can strengthen the unity among ethnic groups and improve the cohesion of the Chinese nation. Folk culture has the function of maintaining good cohesion and cohesion between different ethnic groups in my country, and is of great significance to the harmonious and stable development of society.

People’s daily life is inseparable from rich folk activities. The performance of various folk activities can allow people to express their national emotions and adjust their lives and psychology. Folk culture contains traditional cultural resources and is an important part of the tourism industry in modern society. The prosperity and development of folk culture can bring good benefits to society, promote the development of related industries, and provide a good basis for solving social employment problems. guarantee.

The current situation of my country’s folk culture is not optimistic and needs to be effectively protected and promoted to ensure the good development of folk culture. At present, folk culture in our country is experiencing changes and disappearances. In the development and change of folk culture, disappearance and change are normal phenomena, but the negative effects of changes need to be paid attention to and resolved. In the changes of folk culture, there is a serious loss of traditional cultural value. The loss of traditional cultural values ??includes both tangible and intangible aspects. The invisible loss of traditional culture is mainly reflected in the fact that after Western festivals entered China, Chinese traditional festivals were gradually ignored, traditional festivals were downplayed, and foreign festivals received widespread attention. In terms of the tangible aspects of the loss of traditional cultural value, many traditional folk cultural forms and activities continue to decrease or even disappear. Young people lack the enthusiasm and interest to participate, making traditional folk activities increasingly lonely.

In addition, there are many shortcomings in the value development of folk culture. Our country has made certain progress in developing the value of folk culture and established many development models, which have promoted the development of our country's tourism industry. However, in the process of developing the value of folk culture, there are many problems that need to be reflected on.

First of all, there is a lack of strong protection for folk culture, and the protection methods are not perfect enough. The relevant legislation for the protection of national culture is insufficient, and folk culture has no successors. The lagging nature of many protection measures makes it difficult for folk culture to be well protected.

Secondly, folk culture is overly influenced by commercial operations. Many people, in pursuit of profits, excessively use folk culture as a source of income, which will cause certain harm to the long-term development of folk culture.

Finally, in the development process of folk culture, there are phenomena such as assimilation, destruction, and forgery. In order to create economic benefits, many regions imitated the folk culture of other regions and adopted various feudal superstitious activities, which affected the stable development of our country's society.

The current development situation of folk culture is not optimistic. All regions must pay attention to the protection and reasonable development of folk culture in order to achieve the purpose of promoting national culture. The government and relevant departments need to legislate folk culture and other means to provide a legal basis for the inheritance of folk culture. In terms of the development of folk culture, it is necessary to establish a reasonable talent pool to avoid the phenomenon of talent gaps and the loss of folk culture. In addition, when it comes to the protection of folk culture, we must respect the connotation of folk culture, prohibit the unreasonable development and utilization of folk culture, and strictly control the development of various imitation, forgery and other negative activities based on folk culture.

Folk culture is an important foundation for my country’s national culture. As the country’s economy develops rapidly, it is necessary to focus on the protection of traditional folk culture and promote the dual development of economy and culture. In the development and utilization of folk culture, it is necessary to improve the standardization and legality of various behaviors to ensure the healthy and orderly development of related industries. Folk culture is of great value to contemporary society. Only by fully developing folk culture and promoting the prosperity and development of folk culture can the purpose of building spiritual civilization be achieved. In terms of the protection of folk culture, relevant legislation must be strengthened so that the protection of folk culture can be legally based and promote the healthy development of folk culture.

References:

[1] Wang Wenming, Xu Zaijuan, Jing Cheng, Wang Tiehuan, Liu Jinghui. Research report on folk culture of Tuokou Ancient Town [J]. Journal of Huaihua University, 2010(04 )

[2] Lu Hongyan. Protection and development: sustainable development of folk culture - folk ecotourism [J]. Journal of Wenshan Normal College, 2006(04)

[3] Wang Xiaoyang. A brief analysis of the protection and development of tourism resources in the former residences of celebrities - taking Suzhou and its surrounding areas as an example [J]. Journal of Huzhou Normal University, 2006(02)

[4] Wang Xinliang. Huainan material cultural heritage tourism development from the perspective of protection [J]. Journal of Chongqing University of Science and Technology (Social Science Edition), 2010(18) Folk Culture Paper 2

A brief discussion on the marketization of folk culture

Abstract: With the rapid development of society, the public’s tourism consumption demand has further shown a trend from low-level to high-level. The form of public tourism activities is no longer limited to satisfying traditional tangible tourism products, but seeks higher level of spiritual pleasure and historical connotation, shifting from consuming tangible tourism products to consuming intangible tourism culture. In order to cater to this demand of the public, many regions, cities, and scenic spots have once again turned their attention to the once neglected spiritual cultural consumption field-folk culture.

The so-called "artificial culture" began to appear in the market, and it was likely to spread. Many scholars and people began to attack and criticize this marketization of tourism culture, calling for the return of culture and maintaining its original state. Through some analysis of the current situation of folk tourism culture, it is pointed out from another perspective that cultural commercialization is not useless for the inheritance of traditional culture. Legitimate and appropriate commercialization methods can also promote the tradition and promotion of culture. It is of practical significance to explore some commercial marketing in this regard.

Keywords: folk culture; commercialization; vulgarization; connotation

1. Introduction

With the enrichment of people’s material and cultural life, the pressure of life has increased. During the Spring and Autumn Period, people began to get tired of the noisy city life and longed to breathe the fresh rural air and the quiet and unique ethnic customs in their spare time. This return to nature and primitive ecology drove the majority of tourists to visit folk cultural tourism resource areas. Traveling, going to folk villages to seek inner desires and satisfy the thirst for historical and cultural knowledge reflects the leisure needs of tourists, and also shows that the current folk tourism culture is gradually appearing in the sight of the general public in this situation.

Based on this, my country’s folk culture has become an important strategic resource for tourism development. In recent years, the development and development of folk tourism in my country have been very effective, but some problems have also emerged.

How to develop folk tourism reasonably, scientifically and sustainably, under the premise of tourism development. It has become a current research hotspot to carry forward folk culture, avoid vulgarization and lead to abnormal development, and put it on the path of sustainable and healthy development.

2. The connotation of folk tourism culture

2.1 The connotation of folk culture

Folk custom is a culture that relies on people’s lives, habits, emotions and beliefs. Folk culture is the folk culture created and inherited by the working people of the middle and lower classes. It is a long-standing cultural tradition formed under the influence of different regions and different histories. Its connotation includes social folk customs such as food, clothing, household and other material folk customs, organizational systems, life etiquette and customs; spiritual folk customs such as folk beliefs, witchcraft taboos, entertainment and folk crafts; myths, legends, stories, ballads, proverbs and other linguistic folk customs. This kind of national and contemporary culture has both material signs and institutional norms, as well as specific social behaviors and vivid embodiments of customs and customs.

It can be seen that excellent folk culture is formed after sorting out and testing traditional folk things and phenomena. It takes various forms, such as the statutory Qingming Festival, Dragon Boat Festival, and Mid-Autumn Festival that have been implemented this year. In tourism, folk culture is a very active tourism resource, involving all aspects of travel, travel, accommodation, food, shopping, and entertainment. Since folk customs in various places have a sense of novelty for tourists from other places, they stimulate people's curiosity, entertainment, and It is also very participatory and very attractive to tourists. Tourists will travel thousands of miles to experience the cultural characteristics of another region first-hand. Places such as Shangri-La in Tibet, Xishuangbanna in Yunnan, and Lugu Lake in Lijiang, Dali, Yunnan, are famous for their unique ethnic villages and ethnic minority customs, attracting a large number of domestic and foreign tourists.

2.2 The connotation of folk tourism

Folk tourism is a high-level cultural tourism. The objects it appreciates are cultural landscapes rather than natural landscapes. Any country, region and Traditional national festivals, architectural styles, folk songs and dances are all precious resources and objects of appreciation for folk tourism. Wen Jinying defines: Folk tourism is a tourism project carried out with the help of folk customs. It uses the folk customs and folk activities of a country or region as tourism resources. It has distinct and outstanding nationality and uniqueness in content and form, giving people a sense of Its unique freshness and its charm lie in its profound cultural connotation. Ba Zhaoxiang defines: Folk tourism refers to tourists who are attracted by the unique folk culture of foreign lands or ethnic groups, and leave their own homes and go to tourist destinations (a specific region or a specific ethnic area) on the condition of certain tourist facilities. ), a complex of dynamic processes for folk culture consumption, is a cultural lifestyle formed by the progress of human civilization.

The main types of folk customs tourism include folk customs tourism combined with landscapes, folk customs tourism combined with folk houses and other buildings, folk customs tourism combined with food, folk customs tourism combined with etiquette, There are six categories, including folk customs tourism combined with celebrations and folk customs tourism with large-scale ethnic customs and landscapes as products. Focusing on the above different types, folk tourism can satisfy people's inner needs in modern society for novelty, difference, commonality and knowledge by reproducing the ancient culture and traditional customs of various historical periods and ethnic groups. Therefore, simply put, folk tourism is tourism activities carried out based on the unique folk cultural tourism resources of a country or region.

As a tourist destination with folk culture as its main attraction, tourists focus on spiritual consumption, which is completely different from tourist attractions. Folk tourism is an extremely valuable tourism resource for tourist destinations. It has rich historical and cultural connotations and attracts more tourists, thus expanding the tourist source and market demand of tourist destinations. Increased economic income and improved social benefits.

3. The development status and existing problems of my country’s tourism folk culture

3.1 The development status of my country’s tourism folk culture

In recent years, my country’s folk culture tourism has developed extremely fast. It has become a new economic growth point in tourism. Many regions have invested in the construction of folk tourism resorts, folk tourism professional villages, agricultural folk tourism villages and folk tourism theme parks, etc., to host folk tourism festivals and hold large-scale folk tourism activities.

For example, Shanxi folk houses and Qiaojia Folk Museum, Hakka folk culture in southern Jiangxi, Splendid Chinese Folk Village in Shenzhen, Lugu Lake in Lijiang, Dali, Yunnan, Yujiale Folk Tourism Resort in Rizhao, Shandong, etc. have launched unique The activity content and ethnic customs attract a large number of tourists to visit. Today, many regions regard tourism as a poverty alleviation industry, and folk tourism development is also abused as a means of developing regional economies. It is undeniable that folk tourism, as a new growth point in the tourism industry, has promoted the economic development of some areas, activated other industries in some areas, and solved social employment problems. It is for this reason that some places that are not equipped to develop sightseeing tourist destinations blindly invest in the establishment of various forms of folk culture villages for the purpose of economic development, and use the "folk culture" brand.

3.2 Problems in folk tourism

(1) The development of folk tourism resources is too large.

The vigorous development of folk tourism has led to the rapid economic development of various places. This has caused many places to blindly develop folk tourism resources regardless of their own environmental conditions, resulting in the disordered development of local folk tourism cultural resources, especially The traditional culture of ethnic minorities has been severely damaged. If things go on like this, it will damage the tourism resources of the entire ethnic group and even the inheritance of cultural traditions.

(2) Some excellent folk culture has been vulgarized.

Due to the large economic effects of folk tourism, many tourist attractions focus only on the appearance and form of tourist attractions, without considering local characteristics, and just want to attract tourists' attention through beautiful shapes. The one-sided pursuit of managerial interests has resulted in folk tourism being mechanically staged and folk culture being casually vulgarized, thus losing the characteristics of folk customs.

(3) The characteristics are not distinctive.

Distinctive regional characteristics are the main basis of folk tourism. When Golden Week first emerged, many domestic cities did not pay much attention to tourism, and some places even had few decent attractions. In recent years, various places have regarded the tourism industry as an important industry or even a pillar industry, focusing on folk tourism, and folk activities have gradually become assimilated. You play gongs and drums, and I also play gongs and drums. You dance dragon and lion dances, and I dance dragon and lion dances too. The projects are similar, the styles are the same, there is a lack of novelty, creativity and attraction, and folk tourism is losing its characteristics. Therefore, we must retain the simple and honest folk customs of various places so that folk tourism projects can continue to attract tourists.

(4) The content is superficial and lacks connotation.

Due to the attraction of economic interests, some scenic spots often imitate those places that have done well, and copy everything from others. In this way, the form is exactly the same, and there is no content that conforms to local people's sentiments and customs. Too much conformity to the tourists' psychology, even for the sake of curiosity, eager for quick success and blindly catering to tourists, deliberately pursuing the superficial form, and losing the connotation. Who knows, tourists who come to participate in folk tourism pay more attention to the connotation of this kind of culture. This deep-seated thing is the basis for attracting tourists. It is difficult to make a fuss about the form of culture and the long-term development of local attractions. to good results.

(5) Lack of scientific, reasonable and systematic planning.

The development of some folk tourism scenic spots was implemented too hastily and lacked scientific and reasonable planning, resulting in many problems. For example, Shenzhen Folk Culture Village and Yunnan Ethnic Village both invested about 100 million yuan and opened very close to each other. The former quickly recovered its investment, while the latter found it difficult to repay even the interest on the investment. In addition to operational and management reasons, The location selection for the construction of Yunnan Ethnic Village was too hasty and without overall analysis. The former is located in a port city with a developed economy, and the project content is in sharp contrast to that of a modern city. Kunming has a small population flow, and the ethnic village project is located in the actual distribution area of ??ethnic minorities, which has the disadvantages of the in-situ concentrated development model. It is not very attractive to local residents, and it also loses some foreign tourists who pursue authenticity and immersive experience. It is these reasons that lead to the different endings of two homogeneous scenic spots. It can be seen that scientific, reasonable and systematic planning is essential in the development of folk tourism.

(6) Lack of effective market operation means.

If culture is the foundation for the development of folk tourism, scientific and effective market-oriented operation methods are the guarantee for the development of folk tourism. The development of folk tourism cannot only consider how to carry out and sustain it in terms of form, but also consider the overall economic benefits. Without the support of income, the development of folk customs will lose the basic guarantee of survival. Many excellent folk arts in our country have been lost today. The most fundamental reason is that they cannot bring direct economic benefits, causing those folk artists who possess these skills to switch to other industries in order to survive. If the development of folk culture cannot make good use of market means, it will not survive long as a pure art form. We know that when tourism just started, folk tourism did not attract the attention of many people. At that time, folk tourism customs were just a small embellishment in tourism.

With the development of the economy, more and more ethnic villages have grown up, and more and more foreign folk customs have developed. The most fundamental reason is that tourism has driven it, which has found a The basic genre of survival and development. However, the proliferation of folk villages in today's tourism requires that its own development must be guaranteed by an effective municipal operation method. Zhang Yimou's "Hero" created a model of successful commercial operation in my country's film and television market. Its "Impression Liu Sanjie", "Impression Guilin" and other series have made Guilin even more famous at home and abroad, and also allowed people to see that folk culture can also be packaged, and exquisite packaging will bring greater benefits. Scientific and correct commercialization will make Traditional folk culture develops better.

4 Conclusion

Generally speaking, folk culture has its local uniqueness, which is closely connected with its geographical environment. Its development relies on tourism as its economic support. Development is closely related to local accessibility, which requires us to pay attention to unified planning and scientific marketing when developing folk tourism.

The marketization and commercialization of folk culture in tourism are not without merit, on the contrary. The development of folk culture as a pure art form may not last long. The author believes that there is no so-called eternal authenticity in folk culture. As long as society is developing, folk culture will continue to evolve. Only the ever-changing folk culture will be more vital. The marketization and commercialization of folk culture in tourism are also It is an inevitable phenomenon in the progress of society. It is impossible to artificially prevent change, but it can be artificially guided to its correct development.

Therefore, the development of traditional folk culture in current tourism should be market-oriented to a large extent, combined with its own uniqueness and market segmentation, and exquisitely carry out some characteristic folk culture. Packaging brings art with economy and promotes coordinated economic development with art. In this way, perhaps many local characteristics of folk culture can be carried forward like Dongba culture and once again show its charm of life.

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