Traditional Culture Encyclopedia - Travel guide - "Good nong! What is the significance of holding a well-off creative design competition?

"Good nong! What is the significance of holding a well-off creative design competition?

Landmarks rising from the ground, new routes whizzing by, blue sky for low-carbon travel, outings in beautiful countryside, online shopping orders ... What do you think of well-off life?

65438+February 18, "Good farming! The exhibition of "Well-off Society" 2020 Shanghai Citizen Culture Festival Creative Design Competition was officially unveiled in B2 Art Museum of Shanghai Tower. 100 outstanding works presented the most intuitive and authentic well-off life in the eyes of citizens.

In the B2 Art Museum in the center of Shanghai, nearly 200 works constitute the road to a well-off life.

The exhibition site attracts people who are in a hurry to stop and watch.

Best Visual Impact Award: Zhu Haishan's "Good Agriculture, Well-off Society"

From 10 to 80 years old, the well-off life in the hearts of ordinary people is presented from all ages and angles.

The competition began in March 2020. After eight months of collection and selection, * * * has collected more than 65,438+0,600 posters, illustrations and postcards. After online and offline evaluation by more than ten designers at home and abroad, hundreds of outstanding design works and finalists were selected. In addition, the contest also set up the best theme interpretation award, the best visual impact award, the most popular award and many other awards.

The paper media reporter saw that the exhibition was divided into three exhibition areas. In the exhibition area of award-winning works, the works are various in form and rich in content, which either depict a new look of the city, or embody rural revitalization, or express poverty alleviation, or reflect economic construction and scientific and technological development. Hundreds of excellent design works and 95 shortlisted works outline Shanghai citizens' personalized understanding of the road to a well-off society and their prospects for a better life in the future with sincere feelings, real perspectives and ingenious brushstrokes.

The youngest contestant is Lu Chenxi, who is only 10 years old, and the oldest is Zhang Anpu, who is nearly eighty years old. In the eyes of children in Lu Chenxi, a well-off life is a boat full of sweets, toys and laughter. As a native of Shanghai, Zhang Anpu witnessed the ups and downs of a well-off life in Shanghai in an all-round way, and his brushwork was full of hard-won feelings for a happy life.

The youngest player Lu Chenxi's work "Enjoy a Happy Childhood"

Most popular award: Zhang Lei's "Green Magic Capital, Smart Future"

Besides, is there a sea in Shanghai? Is there any treasure in Baoshan? Works such as Well-off Life in Shikumen, The Year of Well-off Life, Talking about Well-off Life, Green Magic Capital, Smart Future and Master Shanghai have also attracted a lot of attention.

Best Theme Deduction Award: Zangzhe's The Year of Well-off Society

Best Theme Deduction Award

The exhibition also has a derivative area and an interactive punching area. The derivatives exhibition area selected some colorful, unique and visually impactful posters, illustrations, postcards, etc., and made them into canvas bags, red envelopes, calendars, postcards and other cultural and creative products to be displayed in the Shanghai center, creating an atmosphere at the exhibition site. The interactive punch-in area is equipped with neon cameras and punch-in walls, and citizens are invited to use "Nong Hao! Xiaokang took a group photo and took an interactive souvenir.

Wenchuang derivative products in the field of derivatives

Various activities were staged in turn, and famous designers conducted online exhibitions.

In the process of collecting and selecting the works of the competition, * * * conducted four series of interviews with professional designers, four live lectures by online guests, creative collection of designers and online voting for "Most Popular Award".

Around the themes of "cross-media design", "creation and infection", "being a favorite illustrator" and "design practice x urban aesthetics", famous designers and illustrators such as Han Jiaying, Hong Wei, Hei Yiyang and Liu Huazhi were specially invited to share online lectures, which not only ensured professionalism, but also made it interesting. According to statistics, the number of online and offline lectures reached100000 times, and more than one million comments were praised.

During the exhibition, an online live tour guide will also be launched. Exhibition curators, judges' representatives, designers and participants will interpret the creative concept, design inspiration and creative highlights of the works, so that the public can have a deeper understanding of the works.

The event was directed by the Steering Committee of Shanghai Citizen Culture Festival, hosted by Shanghai Baoshan District People's Government and undertaken by Shanghai Baoshan District Culture and Tourism Bureau.

Baoshan Element Works: Wu Ruobi's Well-off Life

As the organizer of this competition, Baoshan District has always been committed to improving the public cultural service system and cultural industry system, innovating and empowering public cultural services, and has always been committed to the cultivation of citizens' cultural literacy, especially aesthetic literacy, around the goal of "starting a distinctive cultural tourism brand, inheriting Baoshan's historical context and rooting in Baoshan people's lives".

Innovatively launched a series of activities such as "Baoshan Citizens' Aesthetic Education Class", "Baoshan Grand Theatre" and "Citizens' Art Cultivation and Appreciation Plan" to provide spiritual pleasure and enjoyment for the citizens and constantly lead people's aesthetic orientation and lifestyle. Through the display of the results of this competition, I also hope to expand the effect, improve the "American business" of the citizens, bring beautiful experience and enjoyment to everyone in this city, and enhance the cultural temperament of the city.

This exhibition lasts until 65438+February 30th. During the exhibition, citizens participated in the interaction and had the opportunity to get exquisite gifts.