Is there a tourism management major in the undergraduate program?

Bachelor’s degree in tourism management. Tourism management is an undergraduate major in ordinary colleges and universities. It is a tourism management major. The basic duration of study is four years and a bachelor's degree in management is awarded.

Cultivation direction: This major cultivates knowledge and abilities in economics, management, administration and related disciplines that meet the needs of market economy and domestic and international tourism development, masters theoretical knowledge and methods of tourism management, and has practical problems in tourism development. senior professionals who can engage in hotel management, travel agency management, and tourism management subject research in tourism administrative departments at all levels and enterprises and institutions;

Students mainly learn basic theories and basic knowledge of tourism management, highlighting Master the subject system of tourism resource development and planning and tourism management, receive basic training in tourism operation management, tourism resource planning and development, etc., and have good scientific literacy and basic skills in resource development and planning management.

Cultivation requirements

(1) Quality requirements

Have excellent moral character, have a correct world outlook, outlook on life and values; have good professional qualities, Teamwork spirit, awareness of the times and international vision; possess a sense of professional identity, professional responsibility and professional qualities; be physically and mentally healthy and meet the test requirements of the "National Student Physical Health Standards" stipulated by the Ministry of Education.

(2) Knowledge requirements

Master general knowledge in philosophy, law, sociology, science and technology, language and literature, art, career development and education and training; systematic mastery Basic theoretical knowledge and methods in mathematics and physics, economics and management, information technology, etc.; proficient in management, economics, marketing, financial management, introduction to tourism, tourism hospitality industry, tourism destination management, tourism consumer behavior, etc. The theoretical knowledge and methods of tourism management majors are encouraged to master the theoretical frontiers and development trends of this discipline; understand the laws, regulations and international practices related to tourism management.

(3) Professional ability requirements

Have the self-learning ability to acquire and update tourism management-related knowledge; have the basic skills to apply the learned professional knowledge into practice; have tourism service awareness and management capabilities; have general skills in information processing operations and applications; be proficient in one foreign language and have certain listening, speaking, reading, and writing abilities; have professional writing skills, strong language expression skills, and communication skills.

(4) Requirements for innovation and entrepreneurship

Master the basic knowledge required for innovation and entrepreneurship activities, have the spirit of exploration, innovation awareness and practical ability required for innovation and entrepreneurship, and understand the industry environment and entrepreneurship Opportunities and entrepreneurial risks, encourage students to experience all aspects of entrepreneurial preparation, and possess basic innovative and entrepreneurial qualities