Traditional Culture Encyclopedia - Travel guide - What is the marketing value of online travel users?

What is the marketing value of online travel users?

Affected by the epidemic, the tourism industry is quite depressed, and its user marketing value needs to be considered.

Marketing refers to the process that enterprises discover or explore the needs of potential consumers, make consumers understand products, and then buy products. Marketing is also called marketing, marketing or marketing. Classic business management courses such as MBA and EMBA all regard marketing as an important module for management and education managers. Marketing is an activity, process and system that brings economic value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products. Mainly refers to the process that marketing carries out business activities and sales behaviors for the market at the same time, that is, the process of realizing the transformation of business sales.

In countries with different politics, economies and cultures, marketing should not be static. Even in the same country, in the consumer goods industry, business-to-business industry and service industry, marketing methods are different. In the same industry, different enterprises also have their own different marketing methods. Marketing is a subject about how enterprises discover, create and transmit value to meet the needs of a target market and gain profits at the same time. Marketing is used to identify unsatisfied demand, define and measure the scale and profit potential of target market, and find the most suitable market segment for enterprises to enter and the market supply suitable for this market segment. Meet the needs of users, and even create demand for users.