Traditional Culture Encyclopedia - Travel guide - In group tours, tour guides often take them to shopping stores. If you don’t want to buy something, what will you do?

In group tours, tour guides often take them to shopping stores. If you don’t want to buy something, what will you do?

It is common for tour guides in domestic tourist attractions to force tourists to shop, causing some trouble to tourists during their travels. However, as the capital of Beijing, it is inevitable that tour guides near the Ming Tombs scenic spot in Beijing force tourists to shop, and threaten, "If you don't buy, I will never let you go!"

This label is "80" For pure play tours with “Yuan all-inclusive package”, the actual play time does not exceed two hours, and each tourist has to shop. Counting the tour fee, the average cost per person is more than 500 yuan. These tourists come from all over the country. They sign up to join the tour group through the hotels where they stay, "one-day tour" promotions on commercial streets, online advertisements, etc. In the industry, such tour groups are also called "low-price tour groups."

Low-priced tours with “zero tour fee” or even “negative tour fee” are often full of traps. The person in charge of many travel agencies bluntly said that the essence of "low-price tours" is "commission rebates on shopping". Practitioners say that "low-price tours" are like "gambling groups." Tourism industry practitioners play games to deceive tourists, and some tourists join the "low-price tours" knowingly but for cheap.

Today’s tour groups are generally divided into shopping groups and non-shopping groups. The group fees for non-shopping groups are relatively high. In the fierce competition in the tourism market, tour guides can only get a small fixed salary. For example, I only get 400-600 yuan per day, which is still very good. Shopping groups are even more stingy. Tour guides are paid zero wages. If they want to earn income, they have to think of various ways to get tourists to shop.

Don’t think this is zero salary, because the travel agency has told you that you can let tourists shop. In this way, “zero salary” often means the temptation of high income for tour guides, because it means unlimited possible. If the customer buys a lot of things, you make a profit.

However, high returns come with high risks, and there are ups and downs just like the stock market. The income of tour guides who lead such tours is like this, with good times and bad times. Sometimes customers just don’t want to buy something, but if your service is good and your explanation is good, the customer likes you very much and will buy something in order to cooperate with you. But in this case, we can only say that we are lucky. To put it bluntly, leading a group is a gamble.