Create refined tourism services and explore the integration of tourism and revitalization in the new era.

Rural tourism is a new attempt to extend modern tourism to traditional agriculture. Through the promotion of tourism industry, ecological agriculture and eco-tourism industry are organically integrated, which is a new industrial form. Developing rural tourism can help people get rich together and promote the balanced development of urban and rural areas, which is one of the effective ways to implement the strategy of rural revitalization. But now the rural tourism industry is not mature, and its development is also facing various difficulties. Therefore, the School of Management of Qufu Normal University conducted a two-day practical investigation to the Lv Zhi Practice Group on June 5438+1October 9-June 5438+1October 2, 2022. Issue questionnaires to get a preliminary understanding.

On October 9th, 65438/KLOC-0, after full communication with the instructor, questionnaires were distributed to the members of the Lv Zhi Practice Group in their respective places, and residents of different ages were invited to fill in the questionnaires in their own communities. In addition, the questionnaire survey was conducted online and offline, and the community platform was used to distribute questionnaires widely to the society to collect the development status of the social tourism industry and the demand for tourism apps.

During the process of inviting residents to fill in the questionnaire, the members of Xiangzhen Lv Zhi Practice Group also learned that tourism has become an indispensable way of life for more and more people, and the huge potential of domestic demand is the basis for the sustainable development of tourism. The time window for consumers to plan their trips is shortened and people's travel cycle is more flexible. "A trip that goes away" has become the choice of many people; The traditional way of traveling has changed. Compared with the traditional group tour, "small but refined" group tour, including private group tour and customized tour, has gradually become popular. Moreover, in recent years, China's economy has grown rapidly, people's economic income has increased, the quality of life has improved, and the demand for high-quality, refined and personalized travel has increased significantly. People are no longer satisfied with cursory travel, but yearn for holiday-style, experiential and service-oriented travel, so personal tailor-made travel APP has great market prospects.

On-the-spot investigation and in-depth understanding

65438+1October10-11,members of Xiangzhen Lv Zhi Practice Group went into the community to interview community members and investigate the current situation of the tourism industry. In the conversation with community residents, the team members learned that with the continuous development of social economy, people's economic income is increasing and their quality of life is improving, and people pay more attention to high-quality and high-level consumption in their consumption choices. As far as the current tourism industry is concerned. People's consumption patterns are more and more diversified, people pay more and more attention to the experience, comfort and convenience of tourism, and the time and place of tourism are more changeable. But today's tourism industry is full of many discordant voices.

Moreover, in recent years, the national rural tourism industry has continued to usher in good results. 2065438+June 2009, the State Council issued "Guiding Opinions on Promoting Rural Industry Revitalization", proposing to optimize rural leisure tourism industry and implement leisure agriculture and rural tourism quality projects. Not long ago, the Ministry of Agriculture and Rural Affairs introduced 150 rural boutique tourist routes and 496 scenic spots to the society. According to the introduction of relevant departments, the central government plans to allocate 654.38+0 billion yuan of funds, focusing on supporting the development of key links in the revitalization of rural industries such as agricultural product processing industry and rural tourism. The discussion and analysis were fruitful.

65438+1October 12, members of Xiangzhen Lv Zhi Practice Group made a statistical summary of the practical achievements in these two days through online meetings, and reached the final practical conclusion. After studying the results of the questionnaire, practitioners found that most middle-aged and elderly people participate in more group or community activities and will choose to travel with groups or partners, while most young people like to act independently and choose go on road trip, which is more free in form; At the same time, most tourists travel to ordinary scenic spots in urban areas or popular scenic spots among online celebrities, and rarely travel to the countryside; And compared with middle-aged and elderly people, young people are more keen on choosing tourist destinations and formulating tourist strategies through travel software on the market, while middle-aged and elderly people are more inclined to listen to the contents introduced by friends or others to choose tourist destinations; Most interviewees believe that there are some problems in the current travel software on the market, such as inaccurate information, inability to update in time, and complicated use process. Therefore, the main customers of travel-related apps are mainly young people. Moreover, rural tourism is a new attempt to extend modern tourism to traditional agriculture. Through the promotion of tourism, the development of rural tourism can help people get rich together and promote the balanced development of urban and rural areas, which is one of the effective ways to implement the strategy of rural revitalization.

The purpose of this practice is to develop tourism industry, boost rural revitalization, take the road of self-employment and tourism industry innovation, promote the further development of rural tourism industry, promote rural economic development with "new model" tourism industry, improve the current situation of tourism industry in new ways, and provide some employment opportunities for local villagers, increase residents' income and promote all residents to achieve prosperity.