What is a new tourism format project?

In recent years, tourism policies and markets are undergoing profound adjustment. At present, the tourism industry presents the following five new formats worthy of attention.

First, global tourism. Global tourism refers to the comprehensive and systematic optimization and upgrading of economic and social resources in a certain region, especially tourism resources, related industries, ecological environment, public services, institutional mechanisms, policies and regulations, and civilized quality, so as to realize the organic integration of regional resources and industrial integration and development, and promote the coordinated development of economy and society with tourism.

Promoting global tourism can be said to be a repositioning of China's tourism development strategy in the new stage and a far-reaching change.

Second, sports tourism. The just-concluded European Cup not only attracted the attention of countless fans, but also ignited the enthusiasm of China tourists to travel to Europe in summer. The data shows that it is estimated that the average live broadcast of this European Cup will be 65.438+0.47 billion person-times, and the cumulative audience of the whole event will reach 6.6 billion person-times. More than 65.438+0.2 billion people watched the European Cup in China alone, and the sports tourism market has great potential.

Bao, a researcher at the Sports Science Research Institute of the State Sports General Administration, believes that sports tourism is the biggest "cake" in the sports industry. At present, China is on the eve of full activation, with huge market potential.

Third, cultural tourism. As we all know, culture is the most attractive thing for a country and a nation, and seeking cultural enjoyment has become a fashion for tourists at present. It is worth noting that when promoting cultural tourism, we should pay attention to how to change and upgrade products to better meet the needs of innovation, and it is best to have stories in it. For example, if you travel to the Forbidden City, don't always talk about how old and magnificent it is. Instead, it is necessary to integrate the history of each palace, emperors, empresses and other related stories into it. These stories are unique and impressive. Only in this way can cultural tourism really attract people and consumers can enjoy culture.

The new tourism format is the concept of self-help tourism. People usually divide group tourists and individual tourists according to whether they need to travel through travel agencies and other travel agencies. However, with the development of tourism service agencies and the continuous enrichment of tourism intermediary services, the way people arrange their own travel has changed a lot. In the individual market, there is a group that shows the same characteristics as the general individual, which is obviously different.