How to do a good job in marketing tourism real estate during the regulation stage

Pancreatic title? Yan Mengman Lu Fu Ni

1. Off-site marketing model

Take Hainan's tourism real estate as an example. The main market for Hainan's tourism real estate marketing is outside the island, that is, across the country. Different regions are currently experiencing the same situation across the country. Most urban real estate projects have begun large-scale marketing campaigns, and various regions have launched marketing campaigns at different times. Marketing agencies from all over the island have begun smart marketing innovations. Hainan tourism real estate exhibitions have been held in Taiyuan, Datong, Changchun, Harbin, and Daqing in the near future to build a sales platform for Hainan tourism real estate.

++Interval marketing and promotion channels.

2. Off-site marketing strategy

Understanding the market, market analysis is an indispensable research for every project. From the recent market analysis of Haikou and Sanya, the market is still in a downturn. The market in Hainan has become priceless, and prices have also dropped in line with market changes. All sales centers are empty, and some properties have not had a batch of customers visit for several days. In early April, there were no transactions for several days, and sales volume was the lowest in Hainan's history. tide.

80% of the customers of Hainan tourism real estate are outside the island, and most of the marketing time of each project is promoted outside the island. When selecting media, attention should be paid to the customer distribution area and the role of the media, as well as the delivery time. The project must be based on its own characteristics. For direct sales, it is necessary to set up a local marketing agency to facilitate customers' visits, calls and return visits. Distribution requires cooperating with a well-known local real estate agency in advance, using the agency's brand and customer resources for planned promotion, and arranging every media promotion. The distribution of customer groups outside the island directly affects off-site sales. For example, the types of customers must be segmented. For example, the customer's cultural situation, work situation, income situation and family situation are all one of the off-site subdivisions, and transaction goals can be developed based on the goals. Promotional materials for real estate in other places only need to be completed by local agencies. Marketing promotion is divided into periodic and staged, and the overall point is based on time and sales. The second is to participate in local housing exhibitions and related real estate promotion meetings, so as to promote the project brand to a wide range of depth.

3. Remote customer management

Why does the project need to establish a customer management center? Minsoft has a real estate customer management software "CRM" system that can solve customer management difficulties during the downturn in the property market. The current market has transformed from a seller's market to a buyer's market. Customers' psychological needs are becoming more and more mature under policy control. They have become accustomed to the overwhelming real estate advertisements, which has caused unprecedented difficulties for real estate companies and difficult sales. bottleneck. Therefore, it is not possible to increase real estate marketing strategies at this time. Most project marketing wars are being prepared, and a new round of competition is about to begin. Be prepared to hold on to this even if the market is down. Focus on adjusting to customer needs. The more downturn it is, the more confident and psychologically prepared you need to be. The market will become more competitive in the next few months, and customer management must be more systematic. Before each promotion, the market and customers must be analyzed, and a perfect promotion plan should be designed according to customer needs. Currently, many project marketing strategies and promotion methods are the same. Without a good analysis of customer purchase reasons, they proceed blindly. Promotion, promotion cannot meet the ideal requirements, and the effect is not directly proportional to sales. Therefore, using "CRM" customer management software can help your project get out of the current predicament.

If you want customers to trust your project, you need to use different marketing methods to promote the project and increase the project's popularity and branding.

1. Accumulate a large number of customers and sales through local real estate exhibitions, real estate briefings and promotion meetings, display and disseminate the project brand through local real estate exhibition and sales platforms, and register visiting customers on site. It is currently the peak season for real estate exhibitions in various places, and all projects should go out to hold real estate exhibitions and promotions. The project can expand brand awareness, but the time points must be arranged uniformly.

2. Use local distributors and media to carry out special tourism house viewing activities, conduct return visits and follow-up with customers accumulated from house exhibitions and promotion meetings, and conduct strategic and planned publicity. Arrange a time as soon as possible to visit the project for viewing. In local marketing, event marketing, brand marketing, and visual marketing can be used for promotion, so that target customers can set off a wave of tourism viewings, ignite the event atmosphere, and transport promising customers to the project site in a timely manner.

3. You can cooperate with local tourism agencies on "tourism viewings" and design various styles of tourism viewings to attract the associations and desires of potential customers. Put the project DM introduction in tourism agencies or design it into a small travel guide. The Hainan Travel Guide uses tourism-integrated projects to promote the project to deliver tourism house-viewing customers.

4. You can cooperate with local real estate associations or business associations to join forces to mail project materials or promote events and activities to association members. Organize the main leaders of the association to visit the project in advance to understand the project situation and the surrounding tourism environment, and use situational sales to guide members to the project to travel and purchase houses.

In off-site marketing, the accumulation of customer groups lies in the marketing strategy, the accumulation of customers lies in the promotion, the method lies in the combination with local resources, and the customer travel and house viewing lies in the marketing steps. The entire off-site marketing is a test of the capabilities and strategies of project marketing personnel.