Literary resources in the tourism development of Shawan Educational Resources Cloud Platform

[Abstract]: In the past 20 years, especially in the late 20th and early 21st decades, local Shawan writers represented by Liu Liangcheng have achieved great success with the sudden rise of Xinjiang literature in the country. Achievement, its influence reaches the whole country. As a tourism industry with culture as its soul, it is showing an ascendant momentum in Shawan. If Shawan tourism wants to take it to the next level, it must find the soul of its culture. The life stories and works of local writers in Shawan are naturally the largest high-quality tourism resources. However, this resource is still basically potential. The main reason is that the people of Shawan, especially the relevant departments, have insufficient understanding.

[Keywords]: Shawan Literature Liu Liangcheng Tourism Resources

Culture is the soul of tourism, and the local literature of a place may be the essence of local tourism culture. In fact, the relationship between literature and tourism has received full attention during the tourism boom in recent years. Through careful examination of writers, works, literary activities, etc., we will find that their impact on the tourism landscape is very huge.

In recent years, Shawan tourism has shown a good momentum of development, and tourism has become the leader of the service industry in Shawan County. However, Shawan's tourism is still in the process of small-scale, low-level, basic investment development, and has not formed its own core products. Shawan tourism still has great potential for deeper and broader development. The literature of Shawan is a great potential of Shawan tourism. In the past ten years, a group of nationally famous writers, represented by Liu Liangcheng, have appeared in Shawan. These writers, their works and literary activities have imprinted the influence of literary culture on the land of Shawan to varying degrees. Traces are also a major accumulation of Shawan’s local culture. I just want to analyze the impact of literature on local tourism, and remind the managers and people living in Shawan: Shawan literature represented by Liu Liangcheng is destined to become a high-level tourism resource in Shawan.

1. The exploitability of literature as a tourism resource

The objects described in famous literary works are often developed into new tourist landscapes. This is a common phenomenon across the country and is also a factor in local tourism development. Important ideas. Lu Xun's "Kong Yiji" is a classic of modern literature and is familiar to everyone. Nowadays, most people who travel to Shaoxing, Zhejiang Province go there for Lu Xun. Of course, they must go to the Xianheng Hotel to taste a cup of Huangdiao wine and eat a few fennel beans. The nearby "Kong Yiji Grocery Store" is also doing a prosperous business. Kong Yiji, Xianheng Hotel, has now become the golden signature of Shaoxing tourism. Shajiabang Town in Changshu, Jiangsu Province is being developed into a scenic spot. The "Chunlai Tea House" in the town is built based on the scene described in the Peking Opera "Shajiabang". People walked into the teahouse with square tile floor, sat at the Eight Immortals table, sipped tea boiled in a copper pot on the seven-star stove, and watched the Peking Opera "Shajiabang", which was really unique. According to the description in the script, more than a hundred acres of reeds have been preserved here, and ruins such as the "Rear Hospital", "Printing Office", and "Gun Repair Station" have been restored. In March 2003, "Lin's Shop" was newly opened opposite Mao Dun's former residence in Wuzhen, Tongxiang, Zhejiang. It sold almost all Wuzhen's own local specialty products and tourist souvenirs. The business was still booming, which of course benefited from Mao Dun's "Lin's Shop" 》. After visiting Mao Dun's former residence, it is natural for people to slide to the "Lin's Shop" opposite to have a look. The ancient city of Fenghuang in western Hunan attracts people to look for the peaceful, quiet and simple charm of western Hunan described by Shen Congwen. Chongqing is creating a unique red tourism product called "Red Rock Connection" based on the novel "Red Rock". After Zhejiang writer Wang Xufeng won the Mao Dun Literary Award for her novel "Jiamu in the South", she revisited the tea-producing area in the novel and found that its popularity had soared, with many tourists coming here. It can be seen that literary works play a huge role in establishing local tourism image.

2. Liu Liangcheng and his literary works are important resources for tourism development in Shawan

Is there a "Lu Xun" in Shawan County? Is there a "Xianheng Hotel" in Shawan County? Through the investigation of Shawan culture, especially literature, we found that Shawan is one of the counties with the most prosperous literature in Xinjiang. It can be said that Liu Liangcheng is the "Lu Xun" of Shawan, and Huang Shaliang is the "Xianheng Hotel" of Shawan County.

Liu Liangcheng, writer, was born in 1962 in a small village in Shawan County, Xinjiang. He is the author of a collection of poems, "Sunbathing in Huangshaliang", and a collection of essays, "Yuanmen in the Wind", "A Village of One Person", "Kucha", "In Xinjiang", etc. He has been honored as "China's last essayist in the 20th century" and "rural philosopher". Liu Liangcheng, who was born and raised in Shawan County, had farmed and worked as a farm machinery manager in the township. He wrote some words in his spare time. However, in October 1999, these words were published in the "Tianya" magazine, which is well-known in the domestic literary circle. The first title was published and presented to the world in the form of "Liu Liangcheng's Prose Album", which also distributed recommended articles by famous critics and writers such as Li Rui, Li Tuo, Fang Fang, Nan Fan, and Jiang Zidan. For a time, the domestic literary circle was in an uproar. Hubei's "Celebrity Today" magazine immediately conducted a long exclusive interview with Liu Liangcheng; CCTV's "Reading Time" conducted an exclusive interview with him under the title "Liu Liangcheng and His Village"; "Book Review Weekly", "Writer's Digest", "Xinhua Digest" Newspapers such as "Jiangnan" and "Jiangnan" have also reprinted and published Liu Liangcheng's essays and critical articles; in April 2001, he won the "Second Feng Mu Literary Award" Literary Newcomer Award.

Liu Liangcheng's "A Village of One Person" and "The Courtyard Gate in the Wind", and even the novel "Void Earth" all involve a mysterious village, where he spent the first twenty years of his life. Small village: Huangshaliang. When a reporter asked Liu Liangcheng whether his feelings for his hometown and the village called Huangshaliang could be described with the word love, he said: "No. Love is shallow. Love, sadness, happiness, hate, pain, and despair are all there. There is another view on the word hometown. It is not only a person’s birthplace, but also a person’s survival and spiritual sustenance.” When Liu Liangcheng talked about the impact on his life and creation, he said: “Marquez. , Juan Rulf, are all writers I have liked before, but their influence on me is definitely not as great as that of a storm in my hometown. Many things have affected me in my writing process. Me. But what ultimately influenced me to become the Liu Liangcheng I am now is definitely this land and my whole life in Zhenshang." He Xiongfei published an article in the Journal of Zhejiang University, "Rural "Philosopher" Liu Liangcheng. "Liangcheng's village is our home. From a distance, we can see the flickering candlelight." Many netizens regard Huangshaliang as their spiritual hometown. Some netizens left this comment: "Huang Shaliang, I will slowly realize all the education you have given me. In this life, I should call that black dog in the old and dead nest my master. I will call that beloved dog my master." The hens that hide eggs are called teachers. I have only used one-tenth of what they taught me."

Literary critics said, "Huangsha Liang" is a village full of temptations. The fertile but barren land in the village cultivated Liu Liangcheng's emotions and philosophy. It is hoped that Liu Liangcheng’s “big village” will be completed soon, making it “a village of world significance” and “a village of human spiritual wisdom.” No place in Xinjiang has such charm as Huangshaliang in the country and even in the world, and it has attracted so many people. This is the blessing of Shawan people. Of course, from a tourism perspective, it is a rare and excellent resource.

There are not many places in Shawan like Wong Sha Leung that are famous for literature and culture in Shawan. "Living in Shawan" is a collection of essays by writers from Shawan. They have described and sorted out the history, customs and customs of Shawan in detail, making Shawan a land full of spirituality. However, it has not yet become a high-end tourism resource in Shawan, but has potential. The quality of Shawan people needs to be improved, which is a weakness in its development. The owner of Huangshaliang Bitter Melon Wine in Shawan has to pay a high price to protect Liu Liangcheng's old house. This shows that businessmen have a keener and more direct judgment of cultural value than ordinary people. It also shows that some people in Shawan have felt that literature has a great influence on this area. The enhancement effect of land value. This is undoubtedly a promotion for the tourism development of Shawan.