A brief history of the development of China Tourism and Economic Television

Mainland China has always been the largest market for Hong Kong people to invest, and it is also the first choice for overseas travel. According to statistics, over the past 30 years of China's reform and opening up, nearly 60% of the total foreign investment introduced has come from Hong Kong; and more than half of the annual foreign tourists are Hong Kong guests.

In this way, how to comprehensively promote the mainland's tourism resources and investment projects to Hong Kong, and how to correctly guide Hong Kong people to travel and invest in the mainland, is particularly important.

We all know that due to historical reasons, many Hong Kong media give viewers or readers distorted facts and misleading information, and there are not many positive voices. As the Mainland continues to hold various investment promotion conferences and tourism promotion conferences in Hong Kong, their actual effects are not ideal. It is in this environment that Hong Kong compatriots can quickly obtain authoritative rather than hearsay, large amounts rather than sporadic, correct rather than wrong, and complete rather than one-sided information about mainland tourism and economy. Promote the development of tourism and economy in the mainland and achieve a win-win situation for both places. A TV station "China Tourism and Economic TV" (Hong Kong Cable TV Channel 23) that positively promotes mainland tourism and economy was born on May 16, 2002. Hong Kong Cable TV Co., Ltd. and China Tourism and Economic Channel (Hong Kong) Co., Ltd. jointly announced that China Tourism and Economic Channel will be officially launched on Cable TV Channel 23 at 1:00 pm today (16th). The picture shows Wu Tianhai, Chairman, President and Chief Executive Officer of Hong Kong Cable TV Co., Ltd., and Sun Fang, Chairman of the Board of Directors of China Tourism and Economic Channel (Hong Kong) Co., Ltd., presided over the launch button ceremony; and met with more than 60 TV station directors from various provinces and cities in China. Let’s toast together with other guests and wish the cooperation a success.

The birth of "China Tourism and Economic Television" has built a bridge for communication between Hong Kong and the Mainland in tourism and economic information. Especially with the implementation of the CEPA plan and the unfolding of regional battles such as the Yangtze River Delta, the Pan-Pearl River Delta, the Bohai Rim Economic Circle, the development of the Northwest, the revitalization of the old industrial base in the Northeast, and the rise of the central region, "China Tourism and Economic TV" Its role in communicating capital flows, logistics, and information flows between Hong Kong and the mainland is even more important.

The Liaison Office of the Central People's Government in the Hong Kong Special Administrative Region has given support to this station. Relevant leaders wrote an inscription for the launch of this station, "Show beautiful scenery and convey information." Mr. Xu Simin, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, wrote a special article, pointing out that The opening of "Hong Kong compatriots has an additional window to gain a positive understanding of the motherland."

The concept of "China Tourism and Economic Channel" is: to compile a TV media version of the encyclopedia of China's tourism and investment for Hong Kong people; to launch a never-ending investment promotion and tourism program for mainland China in Hong Kong Promotional meeting. "China Tourism and Economic Television" is not only the only professional film and television media on tourism and economics in Hong Kong, but also the first professional television station in the world with tourism and economics as its main content. It is broadcast in Cantonese and Traditional Chinese subtitles, which is very friendly to local audiences. Its market share and audience ratings have been steadily increasing. Its implementation in Hong Kong is similar to that of "Sunshine TV (21 channels)", "Phoenix Information (79 channels)", "CCTV-4 (71 channels)", "National Geographic Channel (52 channels)", "Discovery Channel (79 channels)" 54)" and so on are exactly the same, and they are friends of Hong Kong Cable TV. After "China Tourism and Economic Television" completes the star launch project, it will be among the world's most powerful media.

The future development direction of "China Tourism and Economic Television" is: based on the Hong Kong SAR, relying heavily on mainland China, and facing the entire world.

First issue - Hong Kong Cable TV Station

Mid-term - Taiwan, Macau and domestic TV stations

Forward-term - Europe, the United States, Japan, South Korea and Southeast Asia TV stations from other countries

comprehensively introduce global tourism resources and economic development, striving to show China to the world and introduce the world to China.

"China Tourism and Economic Television" was founded at the best time. It has the most sincere strategic partners, the most ideal operating mechanism, the most flexible operating methods, and the most extensive cooperation resources. It will also have the most Generous profit returns.