Why did "Hou Lang" cause strong opposition?

On May 4th Youth Day, Station B teamed up with multiple media platforms including CCTV to release the May 4th Youth promotional film "Back Wave", which was hotly debated online. The B-site version of the promotional video for "Back Waves" lasts 3 minutes and 53 seconds, while the CCTV version lasts 2 minutes and 01 seconds. I watched the video and summarized it in three sentences. I think it is summarized very well. ?Contemporary young people have greater freedom in choosing their lifestyle than any previous generation; you have created a new culture and are confident in the new culture; as middle-aged and elderly people, we envy you young people. If someone says that you are not as good as the previous generation, ignore it. he. ?I think it's not the content that offends people but the positioning of the film.

Houlang’s strong release lineup and official stance, the content is indeed chicken soup + consumerism, which is why it caused such a big controversy.

1. The young people shown in the video tend to be of the wealthy class

Some netizens have calculated that according to the lifestyle in the promotional video, it costs a lot to travel, travel, and go to summer camps. Families can afford it.

2. Advocates consumerism and does not show the problems existing among contemporary youth

The images in the promotional video are all about consumerism, and they are all high-end consumerism. Traveling abroad, deep diving, skydiving, going to Antarctica, aerial photography, and racing. These are simply not part of the daily lives of most young people, and few young people are truly qualified to pursue these things.

3.

Pure chicken soup, no critical spirit

The entire video lasts nearly four minutes and only has more than 600 words. It is basically chicken soup and has no substance. Content, energy density is very low. There are no specific examples, no clear characters or entry points, just all kinds of consumerism about eating, drinking and having fun.

4. The whole process was condescending and there was no equal dialogue

Contemporary youth, especially the majority of grassroots youth, are constrained by housing prices, medical care, education, grassroots and other things, and they are all talking about this generation of young people Life is in the best of times, with more opportunities and power to choose.

5. The majority of young people at the grassroots level will be the backbone of society, but they rarely have a voice. In real life, most young people are born ordinary or even poor. They either struggle in their studies in order to find a job after graduation. A decent job, although the high housing prices in the city are prohibitive; either they have already entered the society and are struggling for a living; more often they are confused and wandering.