How to promote the strategic development of tourism economy in xx county through investment and financing mechanism

Wencheng county innovative investment and financing mechanism to promote the development of tourism economy Author: Liu Liyun

In recent years, faced with the reality of lagging tourism infrastructure and lack of development funds, wencheng county has made great efforts to innovate the investment and financing mechanism system, effectively enhance its investment and financing capabilities, actively crack the bottleneck of effective development of tourism resources and tourism investment and financing, and strive to promote the rapid development of tourism economy.

The first is to improve the investment and financing platform. In order to improve and optimize the tourism investment environment, deepen the reform of tourism management system, integrate resources, optimize allocation, perfect structure, give full play to advantages, speed up construction and promote the rapid development of tourism, wencheng county Baizhangkui-Feiyunhu Tourism Development and Investment Co., Ltd. was established on 20 12 1654381October 6. The company is a wholly state-owned limited liability company with a registered capital of 30 million yuan, with the first registration of100000 yuan. The company mainly undertakes the investment and management of scenic tourism projects, tourism infrastructure construction and land development and consolidation projects; Tourism product development and marketing; Advertising design, production and release; Modern service industry; And supporting engineering design, consultation and supervision. Wencheng county Tianhu Tourism Resort Project was submitted to the Provincial Tourism Bureau in 20 12, with a total investment of nearly 8.2 billion yuan, including prosperous towns in Ming Dynasty, Liuji Cultural and Ecological Park and other projects 18. The successful declaration of this project will build a larger investment and financing platform for the tourism industry and more effectively develop the tourism strategic resources of our county.

The second is to enrich the investment and financing model. Through the implementation of BT, TOT and BOT models, investment and financing will be opened to the whole country. Two projects, Dutch Flower Sightseeing and Holiday Health Base (Baizhangkuang Town) and Youlong Creek Ecological Popular Science Tourism Development Project (Shigong Forest Farm), have been signed at the 20 13 World Adult Conference, with financing exceeding 600 million yuan. Five projects, including Yanmen Grand Canyon Tourist Area, Feiyun Lake Tourist Area, Huanglushan Forest Park (Huangliao), Longzhu Island Tourism Supporting Facilities (Shanxi) and Zhuyang Jiufeng Scenic Area Reconstruction Project, have also been packaged, with a total investment of 3.3 billion yuan, which will be promoted to the whole country as investment promotion projects, and will be geared to the national investment promotion and financing.

The third is to do a good job in tourism development planning. In order to introduce a better and newer concept of tourism planning and development, and make an overall plan for Wencheng's future tourism development from an overall and long-term perspective, the Tourism Functional Zone entrusted China Creative Research Institute to compile the Conceptual Plan for Overall Tourism Development in wencheng county, and analyzed and predicted Wencheng's tourism resources and tourist market with a view to long-term and overall benefits. Determine the orientation, development direction and development strategy of Wencheng tourism; Clarify the development direction, characteristics and main contents of tourism products; Put forward the key projects of Wencheng tourism development and outline the ideal blueprint of Wencheng tourism development at the macro level.

The fourth is to strive to create a boutique scenic spot. Focusing on provincial-level tourist resorts and 5A scenic spots in Baizhang Mine, we should enlarge local advantages, identify local characteristics, create tourism products, realize the upgrading of products and promote industrial upgrading. Focus on building two core scenic spots, Baizhangkuang Scenic Area and Anfu Temple. The first phase of infrastructure construction and environmental improvement in Baizhangkuang Scenic Area has been completed, and the construction was completed at the end of 20 13; The first phase of Xikeng Anfu Temple has been completed, and in combination with the tourism development and construction of Tianshengshan, the construction progress of the second phase is being accelerated to ensure the opening of 20 14; Speed up the renovation project of Tongjing Highway in Baizhang Mine, and ensure the completion of the whole line by the end of 20 13. Combined with the construction of beautiful countryside, we will speed up the renovation project of Huang Zhuang Village in Baizhang Mine, develop the "farmhouse" tourist reception center in Huang Zhuang Village, form a core product cluster with leisure, sightseeing and holiday characteristics in Baizhang Mine and Tianding Lake Scenic Area, enhance the core competitiveness, and strive for a 5A-level scenic spot in Baizhang Mine.

The fifth is to introduce relevant preferential policies. In order to further promote the transformation of tourism from sightseeing to leisure and holiday tourism, and from a county with large tourism resources to a county with strong tourism economy, in 2009, the Preferential Policy for Accelerating Tourism Development (Wen Weifa [2009] No.93) was issued, and in 20 12, the Preferential Policy for Attracting Investment in wencheng county was issued. Referring to the practice of Suichang, Yongjia and Anji counties, the "Support Policy for Accelerating Tourism Development in wencheng county" will be issued soon, which will clearly introduce Lai Wencheng's land support policy, fiscal and taxation support policy, fee support policy, scenic spot A award and star-rated tourist hotels.