What is the development trend of resort industry in China?

Beijing Shanhe Shuiyi Planning and Design Institute has done a lot of cases of resorts. After theoretical research and practical cases, experts have a certain understanding of the resort industry. Experts believe that the future development of China's holiday-making must face the following development trends:

1. The resort industry in China will develop rapidly, because China is rich in natural and cultural resources, with a long coastline and high-quality beaches, and there are many mountains, rivers and hot springs suitable for development as tourist resorts; With the deepening of China's reform and opening-up, China's economy will be further rejuvenated, and the per capita income level and leisure time will continue to increase.

2. The number of holiday tourists will change from group-oriented to individual-oriented, and family vacations and couples vacations will become a fashion; At the same time, in order to adapt to the trend of aging population, the service and operation of resorts will be barrier-free.

although groups and conference guests account for a large proportion of the tourists in the resort at present, and they will still be an important part of the tourist market of the resort in the 21st century, it should be noted that individual tourists can fully express their personality because of their flexibility and freedom, and they can enjoy full freedom in their holiday activities, and they can freely choose the time and way of their holiday. And according to their own interests, hobbies, choose vacation items and activities, so as to achieve complete relaxation without any restrictions and constraints. Therefore, in the 21st century, with the improvement of people's income level and the increase of leisure time, individual vacation will replace group vacation and become the main way of vacation. In addition, with the improvement of income level and the increase of public holidays, family holidays and couples holidays that enjoy family affection and leisure will also become a trend.

3. Sightseeing holiday will give way to health care and entertainment holiday; Theme-free holiday tourism has been transformed into theme-based holiday tourism, and green and ecology have become the new theme of resort industry development. In the past, many people's vacation was actually a kind of sightseeing, that is, to rest in scenic spots and sightseeing. In the future, the mode of time holiday tourism will change, that is, from sightseeing holiday mode to health care, leisure and entertainment holiday mode.

4. The management of the resort will be upgraded from tangible physical products to intangible capital and brand management, and from single project management to comprehensive industrial management under a unified brand. From the general law of international economic development, industrial management is the initial stage of enterprise development, not the end. With the continuous development and growth of enterprises, the value of intangible assets such as brands will far exceed the value of tangible assets, and the operation of intangible assets will become the main form of enterprise management and the main way for enterprises to develop rapidly. At the same time, as far as the industrial operation of enterprises is concerned, it will also develop from a single project operation to a comprehensive industrial operation under a unified brand.

5. The operation of the resort will be collectivized and internationalized, and its marketing will also move towards alliance, union, collectivization and internationalization. With the development of the internationalization of the world economy in the 21st century, countries are constantly reducing and eliminating all kinds of tangible and intangible economic barriers.

6. Consumers in resorts will be more aware of the law. With the increasing maturity of consumers, the legal awareness and self-protection awareness of holiday tourists will be further enhanced. If they are not satisfied, they will complain to the tourism authorities or consumer associations, or even easily take the resort to court to protect their legitimate rights and interests.

7. The competition in China resort industry will be more intense. On the one hand, in recent years, the resorts in China will expand rapidly and the supply will increase sharply. On the other hand, with China's entry into WTO, the domestic holiday market will be internationalized. Hotels with majority foreign ownership and wholly foreign-owned hotels and resorts will soon enter China.