Traditional Culture Encyclopedia - Travel guide - How to classify the tourism market?

How to classify the tourism market?

Tourism market usually refers to tourism demand market or tourist source market, that is, frequent buyers and potential buyers of a particular tourism product.

From an economic point of view, it is the sum of the exchange relations between the supply and demand sides of tourism products.

Geographically, it is the center of tourism economic activities in the tourism market.

It belongs to the category of general commodity market and has the basic characteristics of commodity market, including tourist supply places (that is, tourist destinations) and tourists (that is, tourists), as well as the economic relationship between tourism operators and consumers.

Classification method:

1. Classification of tourism market by tourism consumers.

2. According to the geographical scope, it is divided into international and domestic tourism markets.

3. According to the age and gender characteristics of tourists, it is divided into old, middle, young, children and women's tourism markets.

4. According to the social status, education level and economic payment ability of tourists.

5. According to the types of tourism activities, it can be divided into sightseeing, vacation, meeting, shopping, sports, exploration and scientific investigation of the tourism market.

6. According to the tourist reception volume and regional distribution, it is divided into primary market, secondary market and opportunity market.

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