Traditional Culture Encyclopedia - Travel guide - How to do the poster of the travel company?

How to do the poster of the travel company?

First of all, consider the content of the poster. If it is a scenic spot or multiple scenic spots, highlight the high-pixel picture of the most beautiful and best scenic spot as the background, and then write the corresponding text. Don't have too much content, and don't block too much scenery. Based on this.

explain

(1) Picture: Special and representative scenery, culture, legends, history, architecture, etc. The destination to be promoted (the pixels should be high and the picture should be exquisite and representative).

A large page can hold 2-3 photos, and the most visually impactful and representative photos can be placed on the whole page. Try not to arrange explanatory text in the picture, which will affect the strong visual effect of the photo. This can attract readers' attention to the maximum extent.

(2) Copywriting can be scenic spot introduction, scenic spot route, price and so on. The main function of writing is to explain, and sometimes it can also play the role of making the finishing point.

(3) The size of the tourist poster design The specifications of the tourist poster depend on the way the poster is displayed. Generally, if it is displayed on the network, you can use specifications suitable for the network, such as: circle of friends (1080px 1920px or 1440px×2560px) and web banners (width 1920px, height set according to actual needs).

There are three specifications commonly used in real drawings: large (60cmx80cm or 60 cm x 90 cm), medium (30cmx42cm) and small (20cmx30cm). The size of inkjet posters is relatively uncertain, no matter what size, it mainly depends on the purpose.

(4) There are direct and indirect modes of tourist poster design, and the direct mode which is easy to understand is generally chosen. Direct expression is to express the theme directly, and it is easier for readers to understand what they want to express.

The main function of the posters of tourist attractions is to attract tourists, which is equivalent to advertising scenic spots, so the direct style can attract tourists more quickly. The indirect mode is mainly to guide users to think and achieve the purpose of publicity through posters. This model should be used with caution!