On English Language Function and Tourism City Construction?

I. Overview of the construction of tourist city in Zhangjiakou

In recent years, under the leadership and strong support of the municipal party committee and municipal government, we have vigorously strengthened the construction of tourism infrastructure and supporting facilities, and strengthened the connotation construction and promotion of tourism resources and scenic spots. As a result, the tourism market has become increasingly perfect, the comprehensive service capacity of tourism has been significantly improved, and the development of tourism industry in Zhangjiakou has entered a fast lane. In 213, the number of tourists in Zhangjiakou reached 27.485 million, with an output value of 18.353 billion. In 214, the number of tourists in Zhangjiakou reached 33.18 million, with an output value of 23.76 billion yuan. Especially under the three historical development opportunities of "Beijing-Tianjin-Hebei integration strategy", "Beijing-Chengdu-Chenggong joint bid for the Winter Olympics" and "Zhangjiakou renewable energy comprehensive reform demonstration zone approved", Zhangjiakou's tourism industry will enter an unprecedented golden age. Zhangjiakou's openness and internationalization will be further enhanced. Relying on rich tourism resources, especially as a ski resort for hosting the Winter Olympics, Zhangjiakou will be famous at home and abroad.

second, the relationship between English language function and Zhangjiakou tourism city construction

English is the official language used by the most countries in the world, and it is also the most widely used second language in the world, and it is also one of the official languages of the European Union, most international organizations and Commonwealth countries. Over the past 3 years of reform and opening up, China's exchanges and cooperation with other countries in the political, economic and cultural fields have become increasingly extensive and in-depth. English, as the most widely used communication medium language in human society, plays an extremely important role in China's going to the world, communicating with the world, resolving conflicts and achieving harmony, inclusiveness and progress. With the advance of preparations for hosting the 222 Winter Olympics, the high-speed railway connecting Beijing and Zhangjiakou will be completed around 219, and the transportation time from Beijing to Zhangjiakou will be shortened to 5 minutes. It is also divided into two sections. The running time of the high-speed railway from Beijing urban area to Yanqing area is 2 minutes, and that from Yanqing area to Zhangjiakou area is 3 minutes. At the same time, Zhangjiakou, as the location advantage with the most complete skiing facilities and the highest conditions around the capital Beijing, will attract skiers and tourists from all over the world. As the most widely used communication medium language in human society, English will play an extremely important role in the construction of Zhangjiakou tourist city. English language function is not only an inevitable basic requirement to improve the level and connotation of Zhangjiakou tourism service, but also provides an important opportunity for Zhangjiakou citizens to understand, recognize and connect with all civilized achievements of the world and human society through English learning.

Third, specific strategies to play the role of English language in the construction of Zhangjiakou tourist city

(1) Strengthening the construction of English ability in tourism professionals

The construction of Zhangjiakou tourist city must be carried out in accordance with the rules of the market economy. What is the result of the construction of Zhangjiakou tourist city? Success or failure? Enterprises and employees in the tourism industry are the direct stakeholders of the tourism industry in Zhangjiakou. On the one hand, facing three historical opportunities has brought great predictable and practical benefits to Zhangjiakou tourism market. As a world-famous skiing and tourism destination, its tourist structure will undergo profound changes, and the improvement of tourist consumption capacity and quality will force Zhangjiakou tourism market to improve its service capacity and quality. This urgently requires Zhangjiakou tourism enterprises and employees to strive to improve their various tourism service capabilities, including English language ability. On the other hand, as tourism administrative departments, government tourism bureaus and trade associations at all levels should change their traditional administrative functions. To provide high-quality public services for tourism enterprises in Zhangjiakou City has become a solid backing for the development of tourism enterprises in Zhangjiakou City. On the basis of learning from the successful experience in the construction of well-known tourist cities at home and abroad, combined with the actual situation of the city, we will plan and implement the education and training plan to improve the tourism service ability of enterprises and employees in the tourism industry, including English language ability. Guide Zhangjiakou tourism industry enterprises to combine their own tourism products and services, standardize and strengthen the education and training of tourism enterprises for employees in enterprises, including English language ability. Through a series of measures and activities such as government special funds, awards and appraisals, the enthusiasm of industry enterprises to participate in the education and training programs to improve the tourism service capabilities of industry enterprises and employees, including English language ability, will be fully mobilized.

(2) Strengthen the construction of English signs and other basic facilities in tourist attractions, scenic spots, hotels, airports, bus stations, railway stations and leisure shopping places

As mentioned earlier, with the hosting of the 222 Winter Olympics in China, the tourism market in Zhangjiakou will continue to heat up and the number of international tourists will continue to rise, and the current urban basic public service capacity can no longer meet this rapid change and development trend. Focusing on this change and the objective requirements of hosting the Winter Olympics in 222, Zhangjiakou should strengthen the connection between the elements of the tourist city and the world on the basis of overall arrangement, especially the construction of basic and supporting facilities such as English signs of tourist attractions, scenic spots, hotels, airports, bus stations, railway stations and leisure shopping places.

(3) Set off an organized and nationwide enthusiasm for learning English

With the development of urban tourism in Zhangjiakou, every individual of the 4.6 million cadres and masses in Zhangjiakou may become a business card of the city and a participant in Zhangjiakou's tourism service, which is the pride and responsibility of Zhangjiakou citizens, especially after the successful bid for the 222 Winter Olympics. Improving the level of urban tourism construction and service in Zhangjiakou is inseparable from the participation of all the 46 cadres and masses in Zhangjiakou. The whole city should form a good atmosphere for everyone to learn English and master English language functions. Under the unified arrangement of the CPC Central Committee and the State Council, under the leadership of the provincial party committee and government, and under the careful organization of the municipal party committee and government, tourism administrative departments at all levels, trade associations, industrial enterprises, communities, trade unions and civic organizations should take the lead in launching a well-organized, sustained and orderly campaign to learn English and give full play to the English language function. Let the flower of English bloom in the mountain city.

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