Loss every year! This is the current tourism situation of Yarlung Zangbo Grand Canyon, Basongcuo and other scenic spots.

Some people say that Tibet is the poetry and distance of young people at present. Li Na's "Qinghai-Tibet Plateau" once sang the vastness and massiness of Tibet, while Han Hong's "Heavenly Road" showed the simple enthusiasm of Tibet. Tibet's unique temperament attracts more and more people to explore.

With the Potala Palace, Jokhang Temple, Namtso, Tanggula and many other famous scenic spots, Tibet has always been one of the most popular tourist destinations, and the local tourism listed company Tibet Tourism came into being. However, under the hot tourism market in Tibet, this enterprise is not easy to do. Under the pressure of cost and weak growth of tourists, Tibet's tourism performance has been unsatisfactory.

Speaking of Tibet, the only travel listed company, the resources are really not small. Tibet's tourism management manages six scenic spots: Yarlung Zangbo Grand Canyon, Shenri Mountain, Basong Cuo, Lulang Huahai Ranch, Ali Shenshan Gangrenboqi and Shenghu Mabang Yongcuo, among which Basong Cuo is a national 5A scenic spot. The company also cooperates with Ctrip, Flying Pig and Meituan.

These scenic spots in Tibet include almost all the online celebrity punching points in Tibet, and any one can support a listed company. With such high-quality tourism resources, Tibet tourism has a very competitive advantage in the local area. However, such a travel company has fallen into a performance loss.

20 14-20 19 In the first half of this year, Tibet's tourism revenue was1600,000 yuan,1520,000 yuan,1260,000 yuan,1420,000 yuan and1respectively. The non-net profit after deduction is-28 million yuan,-63 million yuan,-90 million yuan,-78 million yuan, 04 million yuan and 02 million yuan respectively. On the whole, during the five years from 20 14 to 20 18, the main business of Tibet tourism lost 250 million yuan.

You know, how hot is the tourism industry where the company is located! In 20 18, the number of tourists in China reached 5.54 billion. In the 0 years before 20 18, the compound annual growth rate of the number of tourists and total tourism revenue in China kept double digits.

The tourism market in Xizang Autonomous Region, where Tibet travels, is even more popular, because Tibet has always had a unique network celebrity temperament, unlike An, Jin 'an and Chongqing, which are all driven by Aauto faster in Tik Tok. In 20 12, the number of tourists in Tibet just exceeded100000, and by 20 18, it had increased to 33.69 million, an alarming increase. Local tourism revenue soared from12 to 49 billion yuan in 20 18, accounting for nearly 30% of GDP.

Seeing many people here, I have doubts. Why did the company lose a lot of money? Come and have a look with me.

First, the growth of tourists is weak, resulting in the company's income not coming up. Tibet tourism can't make money, and the lack of income growth is a big reason. According to the data in the company's annual report, we find that the revenue of Tibet tourism has been maintained at 10.5 billion yuan since10, and 200 million seems to be the mountain that the company has crossed in front of it. There are not many enterprises that attract such abundant funds for tourism, and the revenue is less than 200 million yuan.

Then, more and more people travel to Tibet. Why didn't the number of people traveling to Tibet increase significantly? Because Tibet is too big, Tibet is quite vast, and it is also an important plateau area in China. The area of Ali area in Tibet alone is equivalent to the sum of Shandong, Jiangsu and Zhejiang. Therefore, although there are many tourists, there will be fewer scattered ones.

Moreover, the vast majority of visitors to Tibet go to Lhasa, and more than 80% of Tibet's tourism revenue comes from Linzhi. It takes seven hours to drive from Lhasa to Linzhi, and Linzhi's airport can only go 100 days a year and only land in the morning. The vast territory and inconvenient transportation have caused few tourists to transfer to Linzhi, which has greatly affected Tibet's tourism income.

Second, the rising cost has greatly squeezed the profits of tourism in Tibet. Operating so many high-quality scenic spots, Tibet tourism needs to pay huge costs every year, and various costs such as labor are still rising, which has a great impact on companies whose income has not increased, and is also the source of huge losses for companies year after year. In 20 18, the company was able to turn losses, mainly by selling five expensive hotel businesses. In other words, the company can only maintain between profit and loss at present, and there is still no upward support in the future. If the industry boom decreases, the company is likely to fall into huge losses again.

In the hot tourism market, Tibet's tourism performance is not too hot. The relatively scattered customers and rising costs make the company very entangled. No matter how many high-quality tourist attractions there are, they can't drive Tibet's tourism performance. Therefore, Tibet is the poem and distant place of many people, but it is not the cause of Tibet tourism.