The characteristics of tourism market research are:

The characteristics of tourism market research are as follows.

1. Diversity: The tourism market is a diversified market, including different types of tourism products and services. The objects of the survey include tourism consumers, tourism practitioners, tourism industry associations and organizations, etc. Therefore, in tourism market research, detailed analysis and research need to be conducted on different situations and objects.

2. The market changes rapidly: The tourism market changes very quickly. Changes in consumer demand, changes in market competition, changes in policies and regulations, etc. will all have an impact on the tourism market. Therefore, tourism market research needs to be updated in a timely manner to understand market changes and enable tourism companies to make corresponding response measures.

3. It is difficult to obtain data: The particularity and complexity of tourism consumption determines that it is difficult to obtain tourism market research data. For example, it is necessary to evaluate the quality and price of tourism products and services, and to investigate the needs, behaviors and attitudes of tourism consumers, etc., which puts forward higher requirements for the scope, methods and tools of data collection.

4. Large influence from external factors: The development of the tourism market is affected by different external factors, such as scenic spot management, weather, natural disasters, etc. These factors will affect the development of tourism activities and the development of the tourism market. Therefore, in tourism market research, these external factors need to be taken into account and included in the research scope and analysis.