Business plan for college students to open farmhouse music.

Model essay on college students' business plan for opening a happy farmhouse (9 general remarks)

In today's social life, there are more and more occasions to use business plans. Business plan will not only enhance the confidence of entrepreneurs themselves, but also enhance the confidence of investors and partners in entrepreneurs. So how is the relevant business plan made? The following is a model essay for college students to start a business plan for farmhouse music, for reference only. Welcome to reading.

Business plan for college students to start a farmhouse 1 1. Project introduction

Farmhouse is a new form of tourism and leisure, and it is a way for farmers to return to nature and gain a relaxed and pleasant spirit for urban modernization people.

Generally speaking, the owner of farmhouse uses local agricultural products for processing to meet the needs of guests, and the cost is low, so the consumption is not high. Moreover, farmhouses are generally surrounded by beautiful natural or pastoral scenery, which can alleviate the nervous thoughts of modern people, so they are warmly welcomed by many young people in cities.

The real rural tourism in China began in 1980s, and it was produced under the guidance of special tourism poverty alleviation policies. However, due to its late start, it is still in its infancy. At present, the development of rural tourism in all parts of China is developing towards the comprehensive direction of sightseeing, investigation, study, participation, recreation, leisure, vacation and entertainment. Among them, the rural tourism projects with the highest participation rate and revisit rate of domestic tourists are: folk tourism with the content of "staying in farmhouse, eating farmhouse meals, doing farm work and listening to farmhouse music"; Agricultural picking tourism with harvesting various agricultural products as the main content; Rural festival tourism with folk traditional festival activities as its content.

Farmhouse tourism is a form of rural tourism and a new type of tourism project which combines traditional agriculture with tourism. The development of farmhouse music has produced good economic benefits in promoting rural tourism, adjusting industrial structure, building regional economy and accelerating the process of agricultural marketization.

After the development of farmhouse music, it brings not only consumption income, but also product information, project information and market information, which provides an opportunity for the development of local economy. Nongjiale has become a "window" for farmers to understand the market and a bridge for urban and rural interaction. Tourists from all over the country have brought new ideas and concepts to the countryside, so that farmers can know the market information in time and their production and operation can meet the market demand. Farmers who run farmhouse music often investigate the market demand among tourists and then carry out targeted production. Some have built pollution-free vegetable bases, and some have started the business of deep processing of agricultural products.

Second, the project overview

1, project introduction

Farmers rely on local scenic resources, use village houses to develop farming customs and local cultural resources, and operate characteristic tourism services according to local conditions, which has become an effective way to get rich through hard work. "Nongjiale" tourism service model came into being. The farmhouse tourism project not only develops characteristic farmhouse tourism according to the local reality, but also injects visual tourism that modern people rarely involve, so that people can enjoy physical tourism and relax, but also enjoy it visually.

In addition, there are the following reasons for developing ecological farms:

1. With the improvement of people's living standards and the rapid upgrading of consumption structure, leisure tourism has become a new consumption demand and a new lifestyle for urban residents. More and more urban residents are beginning to admire, return to and enjoy nature. Everyone has a desire to return to nature, and "farmhouse music" just satisfies people's psychology of going into nature and returning to nature. In the green mountains and green waters, eat farmhouse meals, do farm work, see the scenery of the farmhouse, bring some local chicken and other farmhouse features before you leave, and enjoy the relaxation and elegance of returning to yourself.

2. At present, the urban-rural dual economic structure has been gradually broken, and urban-rural integration is the general trend. As a compound industry connecting cities and rural areas, citizens and farmers, agriculture and leisure tourism in Europe, farmhouse music not only provides opportunities for urban residents to understand agriculture, get close to farmers and know rural areas, but also enhances rural residents' understanding and cognition of modern civilization.

Today, people pay more and more attention to the problems of agriculture, countryside and farmers. The vigorous development of "farmhouse music" tourism service has opened up a new road for the transformation of rural human resources and opened up many channels to increase income and get rich, which has aroused strong interest from all walks of life and eager attention from government departments.

Third, market analysis and positioning

1, farm music market analysis

With the development of economy and society, the improvement of people's living standards and the increase of urban residents' income, people who live in cities all day have a special liking for nature's landscapes and pastoral scenery-more and more people like to go to the countryside to "embrace nature". Go out of the noisy city on weekends and holidays, go to the countryside closest to nature, and enjoy beautiful natural scenery, beautiful scenery and colorful farmers' green food. ...

These have undoubtedly injected a brand-new vitality into the depressed rural economy in recent years. However, farmhouse music is in its infancy and does not have certain scale, specialization and marketization. Most of them are operated in family mode, and the scale is self-evident. Moreover, most of the farm products are duplicated, the business items are similar, and the characteristics are not distinct. There are a series of problems such as lack of scientific planning, low consumption level, single function, etc. It is urgent to establish some brand-new farm houses with high level, distinctive characteristics, complete functions, leisure and entertainment and rural customs. Therefore, we should build a large-scale, professional and market-oriented farm entertainment world as soon as possible to meet the needs of the current society. Our farm was born under this background.

2. Situation analysis

(1) Advantage Analysis:

1) Moderate price Farmhouse is cheap, the environment is very quiet, the air is fresh, people can relax, change roles and experience different lives, and the price level of Farmhouse has a strong competitive advantage.

2) There are a certain number of tourists. Like high-star hotels and ordinary social hotels, farmhouse music also has a relatively fixed number of tourists.

3) The management cost is relatively low. Compared with high-star hotels, the management cost of farmhouse music is very low.

4) The government attaches importance to it and the policy environment supports it.

(b) disadvantage analysis

1) The research on the development of farmhouse music is still in the exploratory stage, and the theoretical research is scattered, especially the theoretical basis of farmhouse music is lacking in-depth analysis and discussion, and it is also weak in the evaluation of farmhouse music tourism resources, product system, spatial layout, development scale and market development. Most of the operators are local farmers, limited by the level of knowledge, the marketing concept is relatively weak, and the facilities and equipment are not only imperfect.

2) Business services are not standardized. At present, a considerable amount of private capital has entered rural tourism, and tourism operators lack professional knowledge and experience, and even more lack professional tourism management talents. Farm operators have strong awareness of "small-scale peasant economy", weak awareness of environmental protection, insufficient publicity, weak awareness of packaging, and low level of service and reception.

(3) Opportunity analysis

1) China's economy and tourism have developed rapidly and become the pillar industries of the national economy. With the development of China's capital market and the deepening of economic system reform, an open tourism property market will be established, which will create favorable conditions for the entry and exit of financing and tourism-related industries, which will expand the huge space for the development of farmhouse leisure tourism.

2) Government agencies' support for the development of farmhouse music.

3) The entry of private enterprises

(4) Threat analysis

With the rise of low-end hotel brands in China, it will impact the existing management mode, especially in management. Farmhouse is mainly established by a farmer as a unit. There is no standardized management mode and no standard in dealing with many tourists, which will bring dissatisfaction to many tourists and eventually lead to a decline in business.