Employment prospect of tourism management major in higher vocational colleges

The future employment direction of tourism management includes hotel management direction, travel agency management direction, scenic spot management direction, exhibition tourism management direction, catering management direction, leisure and entertainment management direction, tourism administration management direction and so on.

Hotel management direction

As far as hotel management is concerned, there are currently 975 1 star hotels in China, which are in the transition period of hotel restructuring. More than 8,000 public-owned hotels will enter the market economy, the demand for hotel management talents will greatly increase, and the treatment of hotel managers is relatively high in the management. At present, the local managers of hotels in China are basically students from technical secondary schools and vocational technical schools who have engaged in hotel business and accumulated experience, and generally lack theoretical knowledge. Therefore, undergraduate graduates with certain experience are still more popular. However, undergraduate graduates should overcome the shortcomings of aiming too high and aiming too low, start from the grass-roots level in a down-to-earth manner, and then make development plans after accumulating experience, otherwise, they will be too high to be low, which will artificially cause employment difficulties.

Travel agency management direction

The major of travel agency management is mainly for tour guides, middle and senior managers, tourism administrative departments at all levels, related tourism enterprises, tourism education and training consulting institutions, various tourist attractions, large-scale theme parks and so on. Graduates are oriented to travel agencies, travel companies, other tourism enterprises (organizations) and related tourism management institutions. The adaptive post groups mainly include: tour guide, business supervisor, business assistant, administrative assistant and department manager; Tourism product planning, design and management (sales) representatives, etc.

The functional departments of travel agencies are divided into: business department, planning and dispatching department, reception department, tour guide department, outreach department, finance department, etc.

Business Department: Responsible for travel agency services such as marketing planning of travel agency products, soliciting groups and ground connection, as well as the organization and marketing of conferences and small and medium-sized exhibitions; There are mainly managers, assistants, secretaries, league organizations, ground contacts and other positions.

Planning and dispatching department: specifically operate the travel agency business, including designing tourist routes and making quotations.

Reception department: reception of guests and other visitors who come to consult.

Tour guide department: arrange tour guides to take tours, and tour guides must have tour guide certificates.

External relations department: the spokesperson of travel agencies in other places, and often goes to other cities to promote travel agencies.

Finance Department: Responsible for all fund operations of travel agencies, and the staff should have certain accounting knowledge.

Management direction of tourist attractions

Graduates can engage in the management of tourist attractions. According to the Report on the Development of Tourist Attractions in China in 2005 by the National Tourism Administration, as of June 5438+ 10, 2005, there were about 20,000 tourist attractions in China, including 140 1, national key scenic spots 177 and national nature reserves. There are 306 demonstration sites for industrial and agricultural tourism, including 3 1 natural and cultural heritage sites listed in the World Heritage List. Tourist attractions have constituted half of China's tourism industry. These scenic spots are all over the country, and any kind of tourist attractions is a way out for employment. Many tourist attractions have created good employment opportunities for tourism and leisure management majors.