Management? Reference on the topic selection of undergraduate graduation thesis of tourism management and service education specialty

Requirements for graduation thesis writing:

1, Topic Selection: According to the suggested topic selection, students should discuss with the instructor, and the topic should not be too big to avoid ambiguity and difficulty in control?

2. Structure: According to the requirements of graduation thesis writing, the structure should be complete, including title, abstract, keywords, preface (demonstrating the significance, purpose and scope of the topic, briefly describing the research focus of the previous research and my thesis), body, conclusion, citation notes (footnotes) and references (10). The above contents are indispensable.

I. Tourism

1. Study the integrated development of tourism and related industries (culture, sports, exhibitions, finance, telecommunications, commerce, etc.). )

2. Research on brand marketing strategy of tourism destination (tourism enterprise)

3. Research on new tourism formats (incentive tourism, sea fishing tourism, cruise yacht tourism, low-altitude tourism, smart tourism, RV tourism, hot spring tourism, semi-self-help tourism, poor travel, etc.). )

4. Research on tourism culture (intangible cultural heritage and tourism, research on tourism development of ancient towns and villages, kitsch of tourism culture, etc. )

5. Research on tourism legal issues (protection of tourists' legitimate rights and interests, hidden rules of the industry, timesharing, eco-tourism legal issues, etc.). )

6. Research on tourism consumption behavior of specific groups (youth, middle age, old age, women and college students).

7. Research on the influence of film and television drama on college students' travel motivation.

8. Research on employee compensation management of tourism enterprises (travel agencies, scenic spots, hotels, etc.). )

9 travel agency product research (product homogeneity, product price, product core competitiveness, etc.). )

10. Tour guide research (service quality, living conditions, professionalism, salary system, etc. )

Second, the hotel industry

1. Research on the transformation and upgrading of high-end hotels under the new economic normal

2. Research on hotel cross-cultural management

3. Research on the development of a certain hotel industry (green hotel, property hotel, budget hotel, etc.). )

4. Research on hotel human resource management (staff turnover and other problems)

5. Research on hotel cost management

6. Research on Hotel Staff Training

7. Research on personalized service of hotel industry

8. Comparative study of Chinese and foreign hotel management modes

9. Research on the development of leisure catering in a certain place

10. Study on the Differences of Food Culture and the Marketing of Tourism and Catering Industry

Third, the exhibition industry.

1. "Personalized" Service for Exhibition Reception —— Taking * * Exhibition as an Example

2. Research on China Exhibition Qualification Certification

3. Analysis of the current situation of the construction of local policies and regulations system of convention and exhibition industry in China

4. Research on the promotion strategy of the exhibition (inviting exhibitions, crisis public relations, etc.). )-Take the * * exhibition as an example.

5. Research on Volunteer Service in Exhibition Project Operation

6. The application of new media in exhibition-taking * * exhibition as an example.

7. Research on the development of hotel exhibition products

8. Research on the Development Strategy of Conference Company —— Taking * * Conference Company as an Example

9. Research on the development strategy of local exhibition brands.

Study on the development of 10 festival activities. xx

Third, the study of tourism vocational education.

1. Study on Practice Management of Tourism (Hotel, Exhibition)

2. Research on the Employment of Secondary Vocational Tourism Graduates

3. Investigation on the demand for talents in tourism (hotels, exhibitions) and other industries.

4. Research on the work of class teachers in secondary vocational schools

5. Research on the ability training of students majoring in tourism in secondary vocational schools (students' professional quality, students' psychology, etc. )

6. Investigation and research on tourism education in secondary vocational schools.

7. Research on the training mode of tourism education talents in secondary vocational schools.

8. Research on the Curriculum of Tourism Major in Secondary Vocational Schools

9. Research on the Cultivation of Vocational Quality (Professional Consciousness) of Tourism Majors in Secondary Vocational Schools

10. Psychological and behavioral analysis of students majoring in tourism in secondary vocational schools