How to write notes to become an explosion?

Little Red Book, mark your life. The platform is mostly female users, so the value is higher. Then you can create explosive notes, and the traffic and sales are very impressive. I. Understand Little Red Book 1 and what kind of women are the most important target users. Women prefer shopping and tend to buy luxury goods and high-quality goods that are cheaper abroad than at home. The age group is between 20 and 35 years old, and people of this age group are in a period of stable occupation and strong purchasing power. Occupation distribution includes white-collar workers, civil servants and international students in big cities. 2. What are the advantages of the little red book channel? 1). Little Red Book users have high quality. 90% are girls, women's precision platform. Strong spending power and strong liquidity. You operate on Little Red Book, with high user conversion rate and high liquidity efficiency. 2) If your content is good, it will be good for Baidu and Taobao seo. The content will be included by Baidu and Taobao to guide you. 3, little red book rule 1), introduction note, don't leave micro-signals and QQ in your personal data, otherwise the title is not negotiable. Contact information can be written in the e-mail address. 2), private letter, private letter, don't operate frequently, don't leak WeChat, etc. 3) Each platform has its own rules. Before operating the account of Xiaohongshu, you must pay attention to "Potato Butler" and understand the relevant specifications of the platform. 4) Grading In order to encourage content creators to update, Xiaohongshu also has a grading system in its own community. If the account level is high, the published notes will be reviewed first, and the content has a greater probability of being recommended. 4. The weight of Xiaohongshu Collection, praise, comment, forwarding and powder adding of Xiaohongshu notes. Second, the positioning of the little red book Novices want to do a good job in the little red book, first of all, they need to understand the following points: 1, content positioning The little red book is also a content-based platform. At first, it focuses on beauty and wear, and later it continues to expand its positioning. Nowadays, there are many things like movies and reading. But basically, if you want to get the recommendation of the platform, the four categories of skin care, beauty, wearing and slimming have the greatest opportunities. In other words, not all types of positioning are suitable for focusing on the development of little red books. 2. Early development of notes released by newly registered users of Xiaohongshu is more likely to be recommended. So after registering your account, don't test while playing. The first content should be of high quality. 3. Weakening marketing must conscientiously do a good job of "life sharing", "experience sharing" and "knowledge sharing", that is, actually write original high-quality content. Especially in the early days, you can't easily recommend products, otherwise it is easy for the platform to think that you are a marketing number, you can't get recommendations, and there is no traffic. 4. After positioning the account, don't change it, and always send a high-quality original content. Once one of them is broken, one of your accounts will be opened. Third, the little red book account 1, set personal information. There are several points to pay attention to: avatar, little red book name, little red book number and personalized signature. (1) avatar. In the little red book, the avatar is very important, and the platform will give relevant weights according to the avatar (not the most important, but it is also very important). It is recommended to set an avatar, which can be a personal real avatar or an anime avatar (the first one is a personal real avatar). Why? Think about the slogan of Little Red Book. -Remember my life. ② The name of the little red book. If you have used a name before, don't use it again, you will be demoted; If you want to drain to other platforms, such as self-media, it is best to unify a name. When setting personalized signature, I will also talk about the significance of unifying a name. (3) Xiao Hong book number. For the same reason as the name, don't use what you have used before, and you can't use it. It is recommended to use personal micro-signal, or QQ, to facilitate others to contact. (4) Personalized signature (top priority! )。 Personal signature is the most important item in personal data. Let's talk about how to set it correctly. Generally, it is divided into three stages: the first stage is to explain your identity. For example, self-media people, freelancers, college students, graduate students and so on. For example-from the media, life lovers, want to be your treasure girl. The second stage, the positioning of the account. Do you make clothes, dry goods, food sharing or lifestyle? Write clearly in the second stage. Example-dry goods store: self-media operation | growth and learning | sharing good things in life. Generally speaking, positioning at 2-5 is normal. It is recommended that the initial period be less than 3. Fourth, the content operation of the little red book four publishing directions 1, personal feelings after personal experience This kind of article is mainly based on the first person, starting with "I" and then telling you every detail, which is very real and the most popular article type for readers. This type is highly recommended for everyone. First, there is a sense of trust. After reading it, users will feel that your article is grounded, not copied from the internet, but an experience given by themselves. Second, users will recognize you and the products you recommend. Because you have tried it, the effect is good, so if users have the same problem, they will be willing to try it out of trust. 2, articles such as dry goods skills will also be loved by users, because the steps are very detailed, and users will habitually collect them after reading them. Because it's valuable and useful, but maybe because I'm not available now, I can't try it, so I'll keep it and like it and try it later. This method may be a little worse than the first one for drainage, but it is of great help to the world because the data is beautiful. Article types can trigger users to make a series of behaviors. 3, product use display 4, give a solution to the pain point Although the audience will be smaller, it has captured the accurate crowd and the same effect is very good. Generally, there are the following pain points: physical problems of men and women, skin spots, acne, rhinitis, beriberi, short stature and so on. Show your pain points, and then prescribe the right medicine to solve the problem. As long as you are professional enough, you can win the trust of customers. The above four are the most common posting directions and the best way to post. Next, it's time to officially update the notes. There are a few things to say about notes. 1, title. The function of the note title can be simply understood as: (1) highlighting the position of the note and attracting attention: the title has an eye-catching function of "locating the position of the note", because most young people browse the information very fast, and when browsing the plane notes of the little red book, they will only go back to "locating" the information when filtering out useful information. Titles can quickly locate notes when searching for information after arousing users' interest. (2) Help users filter useful information, and also filter user groups: users are filtering useful information, and information is also filtering users. For example, we usually set keywords in the title of notes to help users match themselves with notes. (3) Guide the content and convey the note information: the title is an overview and derivation of the note content, and the title information is the core content of the note. (4) Guide potential consumers to open the copy content: Through accurate information guidance and accurate note positioning, consumers can be effectively attracted to open the note content, thus improving the conversion rate. Summarize the topic selection skills of five popular notes: 1, exclamation point and frequent use of Yan characters. On the platform of Little Red Book, exclamation marks in titles are very common. The main purpose is to create the effect of "language is not surprising and endless", thus attracting readers' attention at the first time. Something like this: unbelievable! ! XXXXXXXXXXXX Super Case! At the same time, popular bloggers also like to use colorful characters and emoticons. The fundamental reason should be that girls prefer exaggerated emotions and rich colors. 2. People who use numbers are more sensitive to numbers than words. By making good use of Arabic numerals, readers can get the core elements of the title at the first time. Something like this: 20 days for renting a house, 20 thousand pretending to be 300 thousand! 3. Implanting hot keywords Experienced bloggers will implant platform hot keywords in the title of their notes. For example, suppose that "candy color" is particularly popular on the platform of Little Red Book recently, you should consciously let this keyword appear in the title of your notes. 4. The law of attraction attracts readers through rhetorical questions and interrogative sentences. For example: 20 days for rental housing to attract readers to click. For example, what's good about XXX's favorite lipstick? (XXX is a big star) Using the above five points well should be enough for beginners! 2. content. In the content of the little red book notes, we should pay attention to four points: (1) word number and duration. The word limit of Little Red Book notes is 1000 Chinese characters. If it is a small video, it should be within 60s. It is recommended that the number of words be 300-800, and the length of small video should not exceed the limit. (2) Precautions. The slogan of Little Red Book is "Mark My Life". Since it is life, the language should not be too official, and pay more attention to colloquialism. Write as you say. (3) expressive ability. Look at those excellent notes, and each note will use some words to distinguish paragraphs. So when writing notes, you can also find some emoji you like to distinguish paragraphs, but a note should not be too messy, otherwise it will also affect the reading experience. (4) original. There's nothing to say about this. The consequence of handling is illegal handling. The principle of content source customization is (1) that if we have good data according to the data, such as interview questions, we can continue to do content around the interview. (2) Business: For example, we have marketing business in Zhihu, so we do more marketing business in Zhihu. (3) For example, what is the hot spot in the market recently? We will do content around hot spots. (4) Scarcity can be seen by how peers do it, and then we don't have it, so we can make up for it. 3. Content forms include graphics and videos. Graphic and text currently occupy the majority, and video is the future trend. 4. The picture is the most important thing in Little Red Book's notes-the picture. If you want to rank titles and pictures in importance, pictures far exceed titles, especially cover pictures. Some suggestions: (1) The header should highlight the main content. This can be achieved by adding a title to the picture and some corresponding keywords. (2) Choose a picture and try to shoot it yourself. Still the same question, "Mark My Life", of course, is the best shot by myself. (3) It is best to put a sticker on the picture. Little Red Book has its own sticker function, which can be decorated with some decorations, and the effect is better. (4) Try to have more than 7 pictures. The number of pictures in Little Red Book is limited to 9. If you can't do 9, try to do more than 7. (5) Recommend some drawing software. Picsart (puzzle), butter camera (with words and stickers). With these two softwares, it is enough to take a good picture. 5. One topic and label is accuracy, and the other is heat. Questions with topics or labels: text labels: punch-in labels, locations, brands, products and video systems are fixed, and no new picture labels can be created; Punch-in label, location, brand, commodity and video system are fixed, but new topics can be created: select below the published text, and only one can be selected.