Changbai Mountain: Integrating Ice and Snow Holiday Tourism Products to Create a World-class Ice and Snow Holiday Ecosphere

10 year 10 On October 28th, the Jilin Provincial Party Committee and the provincial government issued the High-quality Development Plan of Ice and Snow Industry in Jilin Province (202 1-2035), which is the first provincial-level high-quality development plan in China. According to the plan, by 2025, the high-quality development system of ice and snow industry in Jilin Province will be initially established, with a total industrial scale of 250 billion yuan, becoming a world-renowned international ice and snow tourism resort and an important bearing area for "driving 300 million people to participate in ice and snow sports"; By 2035, the province's ice and snow industry consumption chain supply chain will be transformed and upgraded, moving closer to the middle and high end of the value chain, and international industrial cooperation will deepen, becoming a demonstration area for high-quality development of ice and snow economy in cold regions.

It is worth mentioning that with the opening of Dun Ke Bai Special School, Changbai Mountain will enter the golden development period of ice and snow industry and the explosive growth period of ice and snow economy in the post-Winter Olympics era. At present, Changbai Mountain Company is accelerating the expansion of scenic spot connection, special car network reservation, intercity bus lines, car rental and self-driving services, building a car rental brand of "Changbai Mountain E Tour" and undertaking customer diversion and traffic organization in the "high-speed rail era".

The relevant person in charge of the company said that the release of "Jilin Province Ice and Snow Industry High-quality Development Plan (202 1-2035)" provided strong policy support and created a good environment for the development of ice and snow tourism in Changbai Mountain, giving full play to its unique location advantages and brand influence, and creating a world-class ice and snow holiday ecosystem. In the future, the company will rely on the advantages of high-speed rail flow, ice and snow resources and transportation organization to deeply integrate the ecological source and ice and snow resources of Changbai Mountain. The company's scenic spots, urban operations, hot spring hotels, and managed scenic spots will also take advantage of this favorable opportunity to further increase the number of tourists and improve the quality of tourism.