Brand introduction of Lexiaoyao

In 2004, the Lexiaoyao brand was developed by BEIJING CAREF REE & OUTDOOR PRODUCTS CO., LTD. Ms. Zhang Cuiling took charge of the company. In 2006, a 6,000-square-meter production base was established in Tuanbei Industrial Zone, Daxing District, Beijing, fully laying the foundation for carefree Le Xiaoyao to become a pioneer brand in the domestic luggage and outdoor industry.

Since 2005, China's outdoor market has achieved initial development. Many internationally renowned outdoor brands have poured into China. However, most of them have problems with supply channels, resulting in the prices of these brands in China being 30% higher than in the local market. % or more, which is unaffordable for Chinese people, so many outdoor enthusiasts can only look at the "brand" when comparing prices on foreign websites; at that time, there were only a few local brands in China (including the former company's HEALTH brand), and most of them were low-priced. However, product quality and grade are difficult to meet the basic requirements of professional outdoor equipment.

In response to the market conditions at that time, Beijing-Hong Kong Xiaoyao Company combined the basic style designs on the market and improved them according to the characteristics of the Chinese people, taking advantage of the processing and production advantages of the production base, and committed to providing " Professional equipment that serves the public and is priced for Chinese people. The company registered the CAREFREE trademark globally in 2004, and has made every effort to develop the domestic market, establish a domestic sales network, and use the capital Beijing's first exposure to the international market information to better serve the domestic market and give back to the Chinese people. This is carefree, a local professional brand dedicated to providing cost-effective professional outdoor equipment for Chinese people; a local comprehensive brand that advocates returning to nature and enjoying a new lifestyle; becoming a pioneer brand of domestic leisure products. Since its establishment, carefree Le Xiaoyao Company has been actively sponsoring and supporting public welfare activities:

In 2004-2005, it sponsored the Provincial Fashion Institute and won multiple awards in luggage design competitions;

In 2006 Sponsored the "Re-walking the Long March" charity trip organized by Friends World; supported the undertaking of Motorola's production order of 200,000 function packs in January 2007 to assist Motorola's charity activities;

Provided data in August 2008 One hundred sets of vaccine and epidemic prevention kits to support Wenchuan disaster relief;

In August 2008, we fully assisted Rising Company with 5,000 tents to fully support Wenchuan disaster relief

In October 2009, we cooperated with All Friends World The company *** jointly supports the "Re-Going the Long March" activity;

In 2010, it supported the large-scale public welfare activities of Kairuidi Company and became the only equipment sponsor of the event.

After years of development, carefree has become a pioneer brand in the domestic leisure products industry and has truly become an international national brand.