What do you need to do in the early stage of tourism planning?

There are many preparations for tourism planning research. Zhi Ming's tourism planning proposition should mainly include the following four aspects:

(a) to investigate and analyze the demand and supply and demand of the tourism market.

The main purpose is to grasp the demand of the target market and determine the direction, objectives, tasks and main work measures of tourism development and construction according to the market demand. At the same time, it is necessary to analyze the supply situation and changing trend of tourism products, services and projects in relevant countries, regions and cities, and judge the market supply and demand relationship of their own products, services, projects and industries accordingly, and finally determine their own advantages, status, goals and directions. The investigation and research in this area are basically "knowing each other", and the reason why it is put in the first place is because in the modern market economy, demand determines supply and the market determines the fate of production suppliers.

(B) to carry out the investigation and analysis of tourism resources

(including the basic situation of the industry)

This is the "bosom friend", that is, knowing what you have, what you can do and what you can achieve. The contents of the survey include resource base, industrial base, basic supporting capacity, internal and external environment, etc. If market research is to answer what needs to be done, resource investigation and analysis is to answer what can be done.

(3) Organizing special studies on major issues of tourism development.

On the basis of two aspects of investigation and study, the key problems existing in the planning object are sorted out and deeply analyzed. Solving these problems is the starting point of planning opinions and suggestions. Only when the problem is solved can the tourism industry develop according to the expected goal. The existing problems and their causes are deeply analyzed and studied, and the objectives, tasks, countermeasures and measures are defined. Without a good analysis of the research problems and their causes, it is difficult to make the planning content scientific, accurate and useful. The specific way of special research can be to entrust special research or to initiate project research.

(4) Organize special tourism forums and seminars.

This is a concrete way to conduct investigation and study, analyze research problems, put forward countermeasures and suggestions, and clarify objectives and tasks. Only by holding special forums and seminars to exchange opinions and suggestions by theme, level, classification and time, and finally writing them in the planning text, can we achieve unity, depth, objectivity, science and usefulness. Any opinions and opinions of any family must be screened and confirmed through discussion, and it is even more necessary to avoid "centralized".