The Chengdu version of "Peter Rabbit" poster has caused controversy. Why is the poster designed to make rabbits eat spicy rabbit heads?

In recent years, with the rise of the Chinese film market. More and more foreign films are paying more attention to the Chinese market. No matter what film they are, they only need to be released in China. The corresponding producers will launch several posters rich in Chinese elements in advance. The Chengdu version of the poster for the upcoming animated film "Peter Rabbit: Escape Plan" has sparked heated discussions because of its design.

"Peter Rabbit 2: Escape Plan" has released a series of posters, mainly featuring Brother Rabbit from the British countryside, Peter and his energetic rabbit family, traveling across the ocean to China. Explore the seven major cities in China, from Beijing, Shanghai, Guangzhou and Shenzhen to Wuhan, Hangzhou and Chengdu, and feel the unique charm of each city in my country. Dazzle the rabbits.

As we all know, the most unique food in Chengdu besides hot pot is the spicy rabbit head. In the poster, the "Rabbit Family" has a pot of hot pot and a pot of spicy rabbit heads in front of them. At this moment, people feel that cartoons can also become thrillers. A group of rabbits looked at the pot full of spicy rabbit heads in horror. Could it be a sign that I am eating myself? The copywriting of the poster is full of bad taste, and it is completely impossible to find the beauty of the storyline in it. The story of the Peter Rabbit series was originally based on comedy fairy tales, but now that the poster of Chengdu Rabbit Head suddenly appears, it does feel like it has developed into a dark series. Minors were naturally excluded. No parent would think that the film behind this poster is suitable for minors to watch.

In fact, many imported foreign films follow the mentality of doing as the Romans do. As long as they enter the release market, corresponding cultural elements will appear on the promotional posters released. Some posters are typical earthy marketing, but no matter what kind of earthy creativity they are, they should still be linked to the content and style of the film. Such posters will attract people to stop and watch or promote.

Although the content of Peter Rabbit's posters is very close to our country's culture, they are promoted at all costs in order to attract attention. It seems that the operation is too fierce, and the slaughter is full of sight.