Traditional Culture Encyclopedia - Travel guide - What is the positioning of tourist routes?
What is the positioning of tourist routes?
1. Theme positioning: integrate resources to form a clear, unique and fascinating theme, and make a good tourism plan for scenic spots on this basis.
2. Target positioning: it is the basis of the unique attraction of the scenic spot and plays a guiding role in the development of the scenic spot.
3. Market positioning: market segmentation, positioning according to dimensions such as importance, marketing opportunity, regional differentiation and category division.
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