What is a smart scenic spot? What are the main aspects?

In September 215, the National Tourism Administration issued the "Tourism+Internet" action plan, which made it clear that by 218, all 5A-level scenic spots in China will be upgraded to "smart tourist attractions"; By 22, all 4A-level scenic spots in China will fully promote free WIFI, intelligent tour guides, electronic explanations, online booking, information push and other functions.

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building a "smart scenic spot" has become a new trend of tourism development in China. Many scenic spots in China take the lead in actively exploring this aspect, improving the experience and satisfaction of tourists as a whole, and comprehensively improving the ability to cope with the growing demand of tourists from the aspects of service quantity, service quality and service innovation.

the comprehensive management platform of scenic spots integrates a center and four sections. Through product optimization, wireless AP, OTA docking and other intelligent services, the integrated operation of various systems in the scenic spot is realized, and the analysis and integration of data and systems are gradually improved, which solves the problem of islanding and fragmentation of previous systems and data, truly realizes "data visualization" and "system map", and achieves the purposes of optimizing the utilization of tourism resources in the scenic spot, orderly developing and protecting the ecological environment, improving tourists' satisfaction and maximizing industrial benefits.

big data analysis center. The scenic spot big data analysis system continuously collects, sorts out, analyzes and stores tourist information through the scenic spot charging system and e-commerce platform, which can accurately judge the source, gender, age and other detailed information of tourists and establish accurate user portraits for tourists. The big data analysis system of scenic spots provides data guarantee for the precise marketing of scenic spots, and also provides scientific basis for the formulation of marketing strategies.

the intelligent management part is mainly based on the comprehensive ticket management system, hotel management system and video monitoring system in scenic spots to improve the management efficiency of scenic spots.

the smart marketing section mainly uses the official consultation website, e-commerce platform, micro-mall and other channels to promote the excellent tourism products in the scenic spot.

Smart services are mainly composed of complaints evaluation system, voice navigation system, high-tech navigation and other software and programs to provide better and more personalized services for tourists.

the smart protection zone mainly realizes the functions of ecological resources protection and environmental monitoring and protection in scenic spots. Protect the original ecological landscape and resources of the scenic spot and promote the sustainable development of the scenic spot.

The integrated ticket management system in scenic spots has added face recognition function. After purchasing tickets through online channels (small program ticketing, WeChat ticketing, OTA platform), tourists can quickly enter the park with their ID cards or face recognition, which can shorten the time for tourists to enter the park, improve the efficiency of ticket checking in scenic spots, reduce detention and reduce the risk of infection. At the same time, in view of the special factors of the epidemic situation in COVID-19, this year, the scenic spot implemented the "non-contact" ticketing system of online real-name registration system, which made it more convenient and safe to purchase tickets, and also provided data decision-making for passenger flow control and diversion in tourist season. Optimize the system configuration of scenic spots, strengthen the information security protection of scenic spots, and increase new hardware devices such as application servers, firewalls, and fortress machines to achieve searchability and traceability. At the same time, in order to prevent and control the epidemic situation, intelligent temperature measuring equipment was added to the mountain gate of the scenic spot, which improved the efficiency and accuracy of human body temperature screening in the scenic spot and provided intelligent guarantee for epidemic prevention work in the scenic spot.

comprehensively cover "tourism+intelligent management" and realize the healthy and orderly development of the scenic spot

At present, the intelligent scenic spot has developed into a scenic spot with all-channel, all-ticket and face recognition system, which can be managed with multi-function intelligence according to the actual situation of the scenic spot.

in order to ensure the safety of tourists, the scenic spot has a huge video monitoring system, which monitors the main streets and various mountain gates in the scenic spot through more than 5 cameras, and gives early warning tips to the personal and property safety of tourists in 23 different areas through the IP network broadcasting system of the scenic spot, thus effectively preventing various accidents. If the weather is bad, the monitoring system in Xiang Xue Scenic Area will remind tourists and evacuate people. In case of emergency, tourists can broadcast the information of missing persons through the network broadcasting system.

Based on this intelligent management platform, a 72 panoramic system has been established, covering the panoramic view of major public service facilities and scenic spots. Visitors can enter the system through the WeChat public platform, and they can enjoy the most beautiful scenery in the scenic spot without leaving home, such as smart homestay, white snow on the roof and red lanterns full of New Year's flavor. The unique night in Xiang Xue is more beautiful, which makes visitors feel immersive, and the sense of realism and experience far exceeds the traditional picture.

It is understood that since 218, various scenic spots have built smart scenic spots in line with the construction concept of "wisdom first, openness and interconnection" and following the construction principles of unified planning, unified platform, unified standards, resource sharing, safety, reliability, practicality and practicality. The integrated management system transforms traditional scenic spot management into intelligent management, decentralized management into collaborative management, multi-level management into flat management, and extensive management into fine management, realizing

that building a "smart scenic spot" is not only the future development road of China scenic spot, but also an important strategic choice for the development of China scenic spot under the new situation. It is believed that with the increasing temperature of "tourism+intelligent management", the scenic spot will truly realize healthy and orderly development, and at the same time, it will also bring better play experience to ordinary people.